글로벌 상업용 터치 디스플레이 시장 (~2029년) : 모니터, POS 단말기, 사이니지 디스플레이

■ 영문 제목 : Commercial Touch Display Market by Product (Monitor, POS Terminal, Signage Display), Touch Technology (Resistive, Capacitive, Infrared), Aspect Ratio (Wide, Square), Resolution, Screen Size, Industry, Application and Region - Forecast to 2029

MarketsandMarkets가 발행한 조사보고서이며, 코드는 SE1676-24 입니다.■ 상품코드 : SE1676-24
■ 조사/발행회사 : MarketsandMarkets
■ 발행일 : 2023년 12월
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■ 판매가격 / 옵션 (부가세 10% 별도)
Single UserUSD4,950 ⇒환산￦6,930,000견적의뢰/주문/질문
Multi User (Five User)USD6,650 ⇒환산￦9,310,000견적의뢰/주문/질문
Corporate LicenseUSD8,150 ⇒환산￦11,410,000견적의뢰/구입/질문
※가격옵션 설명
- 납기는 즉일~2일소요됩니다. 3일이상 소요되는 경우는 별도표기 또는 연락드립니다.
- 지불방법은 계좌이체/무통장입금 또는 카드결제입니다.
"글로벌 상업용 터치 디스플레이 시장은 2024년 58억 달러에서 2029년 87억 달러로 성장해 예측 기간 동안 연평균 8.6%의 성장률을 기록할 것으로 예상됩니다."터치 디스플레이를 새로운 기술과 현재 진행 중인 디지털 트랜스포메이션 트렌드에 통합하는 것은 고객과의 상호 작용을 재구성하고 모든 분야의 비즈니스 프로세스를 개선하고 시장 성장을 유지하는 데 매우 중요합니다. 교육 기관에서 인터랙티브 학습 도구로서 터치 디스플레이가 점점 더 중요해지고 있는 것도 시장 성장에 기여하고 있습니다. 또한, 차량용 인포테인먼트 및 내비게이션 시스템 등 자동차 분야에서 터치 디스플레이에 대한 수요가 증가하고 있는 것도 주목할 만한 성장 동력이 되고 있습니다. 또 다른 중요한 요인은 산업 환경에서 터치 디스플레이의 채택이 증가하고 있으며, 이는 인간과 기계의 효율적인 상호 작용을 촉진하고 있다는 점입니다.

"전체 상업용 터치 디스플레이 시장에서 정전식 터치 기술이 가장 큰 점유율을 차지할 것으로 예상됩니다."
정전식 터치 기술은 몇 가지 주요 장점과 진화하는 업계 동향으로 인해 예측 기간 동안 시장을 주도할 것으로 보입니다. 정전식 터치스크린은 높은 반응성과 직관적인 사용자 경험을 제공하며, 정확한 터치 인식과 멀티터치 기능을 제공합니다. 또한, 정전식 터치스크린은 내구성이 뛰어나고 긁힘에 강해 산업용 제어판, 차량용 디스플레이 등 다양한 용도에 적합합니다. 사물인터넷(IoT)과 스마트 기기가 주목받는 가운데, 정전식 터치 기술은 세련되고 현대적인 디자인과 사용자 친화적인 인터페이스를 추구하는 트렌드에 적합합니다. 인셀(in-cell) 및 온셀(on-cell) 터치 솔루션의 통합을 포함한 정전식 터치 기술의 지속적인 혁신으로 시장 리더로서의 입지를 더욱 확고히 하고 다양한 분야에서 널리 채택되고 있습니다.

"28-65인치 세그먼트는 예측 기간 동안 높은 성장률로 성장할 것으로 예상됩니다."
상업용 터치 디스플레이 시장에서 28~65인치 세그먼트가 눈에 띄게 성장하고 있는 이유는 몇 가지가 있습니다. 첫째, 이 사이즈는 다재다능함과 가시성의 균형을 이루고 있어 인터랙티브 키오스크와 디지털 사이니지부터 교육용 디스플레이와 회의 시스템까지 다양한 상업용 애플리케이션에 적합합니다. 기업 및 기관에서 참여도와 사용자 경험을 향상시키기 위해 대형 터치 디스플레이를 채택하는 사례가 늘고 있습니다. 또한, 이 크기의 고해상도 디스플레이를 사용할 수 있게 되면 보다 정확하고 몰입감 있는 콘텐츠 전달이 가능해집니다. 또한, 정전식 및 적외선 솔루션을 포함한 터치 기술의 발전은 이러한 디스플레이의 반응성과 정확성을 향상시켜 다양한 인터랙티브 애플리케이션에 더욱 매력적으로 다가갈 수 있도록 하고 있습니다.

"아시아 태평양 지역 예측 기간 동안 중국이 상업용 터치 디스플레이 시장을 주도할 가능성이 높습니다."
중국은 광범위한 제조 능력과 비용 효율적인 생산 및 기술 혁신을 촉진하고 있기 때문에 예측 기간 동안 아시아 태평양 지역의 상업용 터치 디스플레이 시장에서 가장 높은 시장 점유율을 차지할 것으로 예상됩니다. 글로벌 기술 허브로서의 전략적 입지를 구축한 중국은 국내외 제조업체의 번영하는 생태계를 통해 첨단 터치 디스플레이 솔루션 개발 및 도입에 기여하고 있습니다. 중국의 급속한 경제 성장과 도시화로 인해 소매, 헬스케어, 산업용 애플리케이션 등의 분야에서 상업용 터치 디스플레이에 대한 수요가 증가하고 있습니다. 

주요 진입 기업의 프로필은 다음과 같습니다.
- 기업 유형별 : 티어1 = 20%, 티어2 = 55%, 티어3 = 25%.
- 직급별 : C레벨 임원 = 50%, 이사 = 25%, 관리자 = 25%.
- 지역별 : 북미=60%, 유럽=20%, 아시아 태평양=10%, 기타 지역=10%.

상업용 터치 디스플레이 시장의 주요 기업으로는 LG DISPLAY CO., LTD. (South Korea), SAMSUNG (South Korea), LEYARD (China), Sharp Corporation (Japan), NEC Corporation (Japan), ViewSonic Corporation (US), Elo Touch Solutions, Inc. (US), Innolux Corporation (Taiwan), AUO Corporation (Taiwan), and BOE Technology Group Co., Ltd. (China). 등이 있습니다.

조사 범위 :
본 보고서는 상업용 터치 디스플레이 시장을 지역(북미, 유럽, 아시아 태평양, 기타 지역), 제품(모니터, 사이니지 디스플레이, POS 단말기, 오픈 프레임 터치스크린 디스플레이, 의료용 디스플레이), 터치 기술(저항막 방식, 정전식, 표면 탄성파 방식, 정전 용량 방식, 표면탄성파 방식, 정전식, 표면탄성파 방식, 적외선 방식), 용도(실내, 실외), 종횡비(정사각형, 와이드), 해상도(HD, FHD, 4K), 화면 크기(7~27인치, 28~65인치, 65인치 이상), 산업(소매, 호텔, 금융, 운송, 의료, 기업, 스포츠 및 엔터테인먼트, 스포츠 및 엔터테인먼트, 교육)에 걸쳐 분석되고 있습니다. 또한 상업용 터치 디스플레이 시장의 시장 동인, 저해요인, 기회 및 과제에 대한 포괄적인 검토를 제공합니다. 또한 이러한 시장의 양적 측면뿐만 아니라 질적 측면도 다루고 있습니다.

보고서 구매 이유 :
- 주요 촉진 요인(터치 디스플레이 기술의 지속적인 기술 발전, 상용차의 터치 디스플레이 수요 증가, 다양한 애플리케이션의 인터랙티브 디스플레이 수요 증가, 디지털 사이니지 채택 급증), 억제 요인(온라인 광고 및 쇼핑으로의 대폭적인 전환으로 인한 소매 부문에서의 소매 부문에서의 디스플레이 수요 감소, 공공 환경에서의 터치리스 및 항균 디스플레이 솔루션의 부상), 기회(터치스크린 디스플레이 장치에 인공지능의 통합, 소매 및 접객업의 POS(Point of Sale) 판매시점정보관리(POS) 시스템 수요 급증, 제조업체에 유리한 성장 기회를 제공하는 디스플레이의 새로운 사용 사례), 도전 과제(기존 인프라와의 호환성 및 통합 문제, 상업용 터치 디스플레이는 상당한 마모에 직면해 있음)를 분석합니다.
- 제품 개발/혁신 : 상업용 터치 디스플레이 시장의 미래 기술, R&D 활동, 신제품 및 서비스 출시에 대한 자세한 통찰력을 제공합니다.
- 시장 개발 : 유리한 시장에 대한 포괄적인 정보 - 이 보고서는 다양한 지역의 상업용 터치 디스플레이 시장을 분석합니다.
- 시장 다각화 : 상업용 터치 디스플레이 시장의 신제품 및 서비스, 미개척 지역, 최신 동향, 투자에 대한 자세한 정보를 제공합니다.
- 경쟁 평가 : LG DISPLAY CO., LTD. (South Korea), SAMSUNG (South Korea), LEYARD (China), Sharp Corporation (Japan), NEC Corporation (Japan), ViewSonic Corporation (US), Elo Touch Solutions, Inc. (US), Innolux Corporation (Taiwan), AUO Corporation (Taiwan), 및 BOE Technology Group Co., Ltd. (China). 등 주요 기업들의 시장 점유율, 성장 전략, 서비스 제공에 대한 상세한 평가를 제공하고 있습니다.
■ 보고서 개요

1. 서론
2. 조사 방법
3. 개요
4. 프리미엄 인사이트
5. 시장 개요
6. 세계의 상업용 터치 디스플레이 시장 규모 : 운영 체제(OS) 동향
7. 세계의 상업용 터치 디스플레이 시장 규모 : 제품별
8. 세계의 상업용 터치 디스플레이 시장 규모 : 종횡비별
9. 세계의 상업용 터치 디스플레이 시장 규모 : 터치 기술별
10. 세계의 상업용 터치 디스플레이 시장 규모 : 해상도별
11. 세계의 상업용 터치 디스플레이 시장 규모 : 용도별
12. 세계의 상업용 터치 디스플레이 시장 규모 : 화면 크기별
13. 세계의 상업용 터치 디스플레이 시장 규모 : 산업별
14. 세계의 상업용 터치 디스플레이 시장 규모 : 지역별
15. 경쟁 현황
16. 기업 정보
17. 부록

■ 보고서 목차

1 INTRODUCTION 35
1.1 STUDY OBJECTIVES 35
1.2 MARKET DEFINITION 36
1.2.1 INCLUSIONS AND EXCLUSIONS 36
1.3 STUDY SCOPE 37
1.3.1 MARKETS COVERED 37
FIGURE 1 COMMERCIAL TOUCH DISPLAY MARKET: SEGMENTATION 37
1.3.2 REGIONAL SCOPE 37
1.3.3 YEARS CONSIDERED 38
1.3.4 CURRENCY CONSIDERED 38
1.3.5 UNITS CONSIDERED 38
1.4 LIMITATIONS 38
1.5 STAKEHOLDERS 38
1.6 SUMMARY OF CHANGES 39
1.7 IMPACT OF RECESSION ON COMMERCIAL TOUCH DISPLAY MARKET 40
2 RESEARCH METHODOLOGY 41
2.1 RESEARCH DATA 41
FIGURE 2 COMMERCIAL TOUCH DISPLAY MARKET: RESEARCH DESIGN 41
2.1.1 SECONDARY AND PRIMARY RESEARCH 42
2.1.2 SECONDARY DATA 42
2.1.2.1 List of major secondary sources 43
2.1.2.2 Key data from secondary sources 43
2.1.3 PRIMARY DATA 44
2.1.3.1 Primary interviews with experts 44
2.1.3.2 List of key primary interview participants 44
2.1.3.3 Key data from primary sources 45
2.1.3.4 Key industry insights 45
2.1.3.5 Breakdown of primaries 46
2.2 MARKET SIZE ESTIMATION 46
FIGURE 3 PROCESS FLOW OF MARKET SIZE ESTIMATION 47
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 1 (SUPPLY SIDE), BY KEY PLAYERS 47
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 2 (DEMAND SIDE)—BOTTOM-UP ESTIMATION OF COMMERCIAL TOUCH DISPLAY MARKET, BY PRODUCT 48
2.2.1 BOTTOM-UP APPROACH 48
2.2.1.1 Approach to estimate market size using bottom-up analysis (demand side) 48
FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 49
2.2.2 TOP-DOWN APPROACH 49
2.2.2.1 Approach to estimate market size using top-down analysis (supply side) 50
FIGURE 7 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 50
2.3 DATA TRIANGULATION 51
FIGURE 8 DATA TRIANGULATION 51
2.4 RISK ASSESSMENT 52
TABLE 1 LIMITATIONS AND ASSOCIATED RISKS 52
2.5 RESEARCH ASSUMPTIONS 53
2.6 GROWTH FORECAST ASSUMPTIONS 53
2.7 RESEARCH LIMITATIONS 54
FIGURE 9 LIMITATIONS FOR RESEARCH STUDY 54
2.8 IMPACT OF RECESSION ON COMMERCIAL TOUCH DISPLAY MARKET 55
3 EXECUTIVE SUMMARY 56
FIGURE 10 COMMERCIAL TOUCH DISPLAY MARKET, 2020–2029 (USD MILLION) 56
FIGURE 11 OPEN FRAME TOUCHSCREEN DISPLAYS SEGMENT TO LEAD MARKET IN 2029 57
FIGURE 12 WIDE ASPECT RATIO SEGMENT TO EXHIBIT HIGHER CAGR DURING FORECAST PERIOD 57
FIGURE 13 CAPACITIVE TOUCH TECHNOLOGY SEGMENT TO RECORD FASTEST GROWTH DURING FORECAST PERIOD 58
FIGURE 14 4K RESOLUTION SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 58
FIGURE 15 OUTDOOR APPLICATIONS SEGMENT TO RECORD HIGHER CAGR FROM 2024 TO 2029 59
FIGURE 16 28 TO 65 INCHES DISPLAY SEGMENT TO GROW AT FASTEST RATE DURING FORECAST PERIOD 59
FIGURE 17 HEALTHCARE SEGMENT TO EXHIBIT HIGHEST CAGR FROM 2024 TO 2029 60
FIGURE 18 COMMERCIAL TOUCH DISPLAY MARKET IN ASIA PACIFIC TO RECORD HIGHEST CAGR DURING FORECAST PERIOD 61
4 PREMIUM INSIGHTS 62
4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN GLOBAL COMMERCIAL TOUCH DISPLAY MARKET 62
FIGURE 19 RISING ADOPTION OF TOUCH DISPLAYS IN HEALTHCARE INDUSTRY TO DRIVE MARKET 62
4.2 COMMERCIAL TOUCH DISPLAY MARKET, BY PRODUCT 62
FIGURE 20 OPEN FRAME TOUCHSCREEN DISPLAYS SEGMENT TO ACCOUNT FOR LARGEST MARKET SHARE BETWEEN 2020 AND 2029 62
4.3 COMMERCIAL TOUCH DISPLAY MARKET, BY ASPECT RATIO 63
FIGURE 21 WIDE ASPECT RATIO SEGMENT HELD LARGER MARKET SHARE IN 2029 63
4.4 COMMERCIAL TOUCH DISPLAY MARKET, BY APPLICATION 63
FIGURE 22 INDOOR APPLICATIONS TO DOMINATE MARKET IN 2029 63
4.5 COMMERCIAL TOUCH DISPLAY MARKET, BY SCREEN SIZE 64
FIGURE 23 7 TO 27 INCHES SEGMENT TO HOLD LARGEST MARKET SHARE FROM 2020 TO 2029 64
4.6 COMMERCIAL TOUCH DISPLAY MARKET, BY TOUCH TECHNOLOGY 64
FIGURE 24 CAPACITIVE TOUCH TECHNOLOGY TO DOMINATE MARKET IN 2029 64
4.7 COMMERCIAL TOUCH DISPLAY MARKET, BY RESOLUTION 65
FIGURE 25 4K SEGMENT TO HOLD LARGEST MARKET SHARE DURING FORECAST PERIOD 65
4.8 COMMERCIAL TOUCH DISPLAY MARKET, BY INDUSTRY 65
FIGURE 26 RETAIL, HOSPITALITY, AND BFSI SEGMENT TO ACCOUNT FOR LARGEST MARKET SHARE IN 2029 65
4.9 COMMERCIAL TOUCH DISPLAY MARKET, BY REGION 66
FIGURE 27 ASIA PACIFIC TO DOMINATE MARKET IN 2029 66
5 MARKET OVERVIEW 67
5.1 INTRODUCTION 67
5.2 MARKET DYNAMICS 67
FIGURE 28 COMMERCIAL TOUCH DISPLAY MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 67
5.2.1 DRIVERS 68
5.2.1.1 Ongoing advancements in touch display technology 68
5.2.1.2 Increasing use of touch displays in commercial vehicles 68
5.2.1.3 Growing adoption of touch display technology in education and automotive sectors 69
5.2.1.4 Rising adoption of digital signage technology in commercial applications 69
FIGURE 29 IMPACT OF DRIVERS ON COMMERCIAL TOUCH DISPLAY MARKET 70
5.2.2 RESTRAINTS 70
5.2.2.1 Declining demand for displays from retail sector owing to growing preference for online shopping 70
5.2.2.2 Increasing awareness regarding hygiene-related risks through touch-based surfaces 71
FIGURE 30 IMPACT OF RESTRAINTS ON COMMERCIAL TOUCH DISPLAY MARKET 71
5.2.3 OPPORTUNITIES 72
5.2.3.1 Integration of AI technology into touchscreen display devices 72
5.2.3.2 Growing utilization of POS in retail and hospitality sectors 72
5.2.3.3 Rising adoption of advanced display technology in smart home applications 72
FIGURE 31 IMPACT OF OPPORTUNITIES ON COMMERCIAL TOUCH DISPLAY MARKET 73
5.2.4 CHALLENGES 73
5.2.4.1 Incorporating touch displays into existing infrastructure 73
5.2.4.2 Deteriorated performance in high-traffic environments due to wear and tear 74
FIGURE 32 IMPACT OF CHALLENGES ON COMMERCIAL TOUCH DISPLAY MARKET 74
5.3 TRENDS/DISRUPTIONS IMPACTING CUSTOMERS’ BUSINESSES 75
FIGURE 33 TRENDS/DISRUPTIONS IMPACTING CUSTOMERS’ BUSINESSES 75
5.4 PRICING ANALYSIS 76
5.4.1 AVERAGE SELLING PRICE OF PRODUCTS OFFERED BY KEY PLAYERS, BY PRODUCT TYPE 76
FIGURE 34 AVERAGE SELLING PRICE OF PRODUCTS OFFERED BY KEY PLAYERS, BY PRODUCT TYPE (USD) 76
TABLE 2 AVERAGE SELLING PRICE OF PRODUCTS OFFERED BY KEY PLAYERS, BY PRODUCT TYPE (USD) 76
5.4.2 AVERAGE SELLING PRICE OF COMMERCIAL TOUCH DISPLAYS, BY REGION 77
FIGURE 35 AVERAGE SELLING PRICE OF COMMERCIAL TOUCH DISPLAYS, BY REGION (USD) 77
5.5 SUPPLY CHAIN ANALYSIS 77
FIGURE 36 COMMERCIAL TOUCH DISPLAY MARKET: SUPPLY CHAIN ANALYSIS 78
5.6 ECOSYSTEM/MARKET MAP 79
TABLE 3 ROLE OF PARTICIPANTS IN COMMERCIAL TOUCH DISPLAY ECOSYSTEM 79
FIGURE 37 COMMERCIAL TOUCH DISPLAY ECOSYSTEM: KEY PLAYERS 80
5.7 TECHNOLOGY ANALYSIS 80
5.7.1 MICROLED DISPLAYS 80
5.7.2 IMMERSIVE DISPLAYS 81
5.7.3 FLEXIBLE DISPLAYS 81
5.7.4 PROJECTION TECHNOLOGIES 81
5.7.5 QUANTUM DOT DISPLAYS 82
5.8 PATENT ANALYSIS 82
FIGURE 38 NUMBER OF PATENTS GRANTED FOR COMMERCIAL TOUCH DISPLAYS, 2013–2022 82
FIGURE 39 REGIONAL ANALYSIS OF PATENTS GRANTED FOR COMMERCIAL TOUCH DISPLAYS, 2013–2022 83
TABLE 4 LIST OF PATENTS PERTAINING TO COMMERCIAL TOUCH DISPLAYS, 2020–2022 83
5.9 TRADE ANALYSIS 85
FIGURE 40 IMPORT DATA FOR MAJOR COUNTRIES FOR HS CODE 8537-COMPLIANT PRODUCTS, 2018–2022 85
TABLE 5 IMPORT DATA FOR HS CODE 8537-COMPLIANT PRODUCTS, BY COUNTRY, 2018–2022 (USD MILLION) 85
FIGURE 41 EXPORT DATA FOR MAJOR COUNTRIES FOR HS CODE 8537-COMPLIANT PRODUCTS, 2018–2022 86
TABLE 6 EXPORT DATA FOR HS CODE 8537-COMPLIANT PRODUCTS, BY COUNTRY, 2018–2022 (USD MILLION) 86
FIGURE 42 IMPORT DATA FOR MAJOR COUNTRIES FOR HS CODE 8528-COMPLIANT PRODUCTS, 2018–2022 87
TABLE 7 IMPORT DATA FOR HS CODE 8528-COMPLIANT PRODUCTS, BY COUNTRY, 2018–2022 (USD MILLION) 87
FIGURE 43 EXPORT DATA FOR MAJOR COUNTRIES FOR HS CODE 8528-COMPLIANT PRODUCTS, 2018–2022 88
TABLE 8 EXPORT DATA FOR HS CODE 8528-COMPLIANT PRODUCTS, BY COUNTRY, 2018–2022 (USD MILLION) 88
5.10 KEY CONFERENCES AND EVENTS 89
TABLE 9 COMMERCIAL TOUCH DISPLAY MARKET: LIST OF KEY CONFERENCES AND EVENTS, 2022–2023 89
5.11 CASE STUDY ANALYSIS 90
5.11.1 INCREASING REVENUE BY PROMOTING TIMELY AND RELEVANT MESSAGES AROUND SYCUAN CASINO RESORT (US) 90
5.11.2 ENHANCING VISUALIZATION OF CONGENITAL HEART DEFECTS, CEREBRAL ANEURYSMS, AND COMPLEX BLOOD VESSELS BY SCIEMENT (JAPAN) 90
5.11.3 PROVIDING TIMELY INFORMATION TO CUSTOMERS VISITING AMU PLAZA KUMAMOTO (JAPAN) 90
5.11.4 ENHANCING VISUAL EXPERIENCE OF CUSTOMERS OF BURT BROTHERS (US) 91
5.11.5 CREATING FRESH AND MODERN LOOK FOR EUROLACKE’S OFFICE SPACE (NETHERLANDS) 91
5.12 TARIFF, STANDARDS, AND REGULATORY LANDSCAPE 92
5.12.1 TARIFF 92
TABLE 10 MFN TARIFF FOR HS CODE 8537-COMPLIANT PRODUCTS EXPORTED BY GERMANY, 2022 92
5.12.2 STANDARDS 92
5.12.2.1 Global 92
5.12.2.2 Europe 93
5.12.2.3 Asia Pacific 93
5.12.2.4 North America 94
5.12.3 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 94
5.12.4 REGULATIONS 95
5.12.4.1 North America 95
5.12.4.2 Europe 95
5.12.4.3 Asia Pacific 96
5.13 PORTER’S FIVE FORCES ANALYSIS 96
FIGURE 44 COMMERCIAL TOUCH DISPLAY MARKET: PORTER’S FIVE FORCES ANALYSIS 96
FIGURE 45 HIGH INTENSITY OF COMPETITIVE RIVALRY IN COMMERCIAL TOUCH DISPLAY MARKET 97
TABLE 11 COMMERCIAL TOUCH DISPLAY MARKET: IMPACT OF PORTER’S FIVE FORCES ANALYSIS 97
5.13.1 INTENSITY OF COMPETITIVE RIVALRY 97
5.13.2 THREAT OF SUBSTITUTES 98
5.13.3 BARGAINING POWER OF SUPPLIERS 98
5.13.4 BARGAINING POWER OF BUYERS 98
5.13.5 THREAT OF NEW ENTRANTS 98
5.14 KEY STAKEHOLDERS AND BUYING CRITERIA 99
5.14.1 KEY STAKEHOLDERS IN BUYING PROCESS 99
FIGURE 46 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE INDUSTRIES 99
TABLE 12 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE INDUSTRIES (%) 99
5.14.2 BUYING CRITERIA 100
FIGURE 47 KEY BUYING CRITERIA FOR TOP THREE INDUSTRIES 100
TABLE 13 KEY BUYING CRITERIA FOR TOP THREE INDUSTRIES 100
6 OPERATING SYSTEM TRENDS IN COMMERCIAL TOUCH DISPLAY MARKET 101
6.1 INTRODUCTION 101
6.2 LINUX 101
6.3 WINDOWS 102
6.4 ANDROID 102
7 COMMERCIAL TOUCH DISPLAY MARKET, BY PRODUCT 103
7.1 INTRODUCTION 104
FIGURE 48 OPEN FRAME TOUCHSCREEN DISPLAYS SEGMENT TO LEAD MARKET IN 2029 104
TABLE 14 COMMERCIAL TOUCH DISPLAY MARKET, BY PRODUCT, 2020–2023 (USD MILLION) 104
TABLE 15 COMMERCIAL TOUCH DISPLAY MARKET, BY PRODUCT, 2024–2029 (USD MILLION) 105
TABLE 16 COMMERCIAL TOUCH DISPLAY MARKET, BY PRODUCT, 2020–2023 (MILLION UNITS) 105
TABLE 17 COMMERCIAL TOUCH DISPLAY MARKET, BY PRODUCT, 2024–2029 (MILLION UNITS) 105
7.2 MONITORS 106
7.2.1 INCREASING USE TO ENHANCE PRODUCTIVITY AND EASE COLLABORATION BETWEEN USERS TO DRIVE SEGMENTAL GROWTH 106
TABLE 18 MONITORS: COMMERCIAL TOUCH DISPLAY MARKET, BY REGION, 2020–2023 (USD MILLION) 106
TABLE 19 MONITORS: COMMERCIAL TOUCH DISPLAY MARKET, BY REGION, 2024–2029 (USD MILLION) 107
FIGURE 49 NORTH AMERICA TO DOMINATE MARKET FOR MONITORS IN 2029 107
TABLE 20 MONITORS: COMMERCIAL TOUCH DISPLAY MARKET, BY ASPECT RATIO, 2020–2023 (USD MILLION) 107
TABLE 21 MONITORS: COMMERCIAL TOUCH DISPLAY MARKET, BY ASPECT RATIO, 2024–2029 (USD MILLION) 108
TABLE 22 MONITORS: COMMERCIAL TOUCH DISPLAY MARKET, BY TOUCH TECHNOLOGY, 2020–2023 (USD MILLION) 108
TABLE 23 MONITORS: COMMERCIAL TOUCH DISPLAY MARKET, BY TOUCH TECHNOLOGY, 2024–2029 (USD MILLION) 108
TABLE 24 MONITORS: COMMERCIAL TOUCH DISPLAY MARKET, BY APPLICATION, 2020–2023 (USD MILLION) 108
TABLE 25 MONITORS: COMMERCIAL TOUCH DISPLAY MARKET, BY APPLICATION, 2024–2029 (USD MILLION) 109
TABLE 26 MONITORS: COMMERCIAL TOUCH DISPLAY MARKET, BY INDUSTRY, 2020–2023 (USD MILLION) 109
TABLE 27 MONITORS: COMMERCIAL TOUCH DISPLAY MARKET, BY INDUSTRY, 2024–2029 (USD MILLION) 109
TABLE 28 MONITORS: COMMERCIAL TOUCH DISPLAY MARKET, BY SCREEN SIZE, 2020–2023 (USD MILLION) 110
TABLE 29 MONITORS: COMMERCIAL TOUCH DISPLAY MARKET, BY SCREEN SIZE, 2024–2029 (USD MILLION) 110
TABLE 30 MONITORS: COMMERCIAL TOUCH DISPLAY MARKET, BY RESOLUTION, 2020–2023 (USD MILLION) 110
TABLE 31 MONITORS: COMMERCIAL TOUCH DISPLAY MARKET, BY RESOLUTION, 2024–2029 (USD MILLION) 110
7.3 SIGNAGE DISPLAYS 111
7.3.1 INCREASING POPULARITY AMONG BUSINESSES TO PROMOTE DIGITAL CONTENT AND ENHANCE USER ENGAGEMENT TO PROPEL SEGMENTAL GROWTH 111
TABLE 32 SIGNAGE DISPLAYS: COMMERCIAL TOUCH DISPLAY MARKET, BY REGION, 2020–2023 (USD MILLION) 111
TABLE 33 SIGNAGE DISPLAYS: COMMERCIAL TOUCH DISPLAY MARKET, BY REGION, 2024–2029 (USD MILLION) 111
FIGURE 50 ASIA PACIFIC TO EXHIBIT HIGHEST CAGR IN SIGNAGE DISPLAY MARKET DURING FORECAST PERIOD 112
TABLE 34 SIGNAGE DISPLAYS: COMMERCIAL TOUCH DISPLAY MARKET, BY ASPECT RATIO, 2020–2023 (USD MILLION) 112
TABLE 35 SIGNAGE DISPLAYS: COMMERCIAL TOUCH DISPLAY MARKET, BY ASPECT RATIO, 2024–2029 (USD MILLION) 112
TABLE 36 SIGNAGE DISPLAYS: COMMERCIAL TOUCH DISPLAY MARKET, BY TOUCH TECHNOLOGY, 2020–2023 (USD MILLION) 113
TABLE 37 SIGNAGE DISPLAYS: COMMERCIAL TOUCH DISPLAY MARKET, BY TOUCH TECHNOLOGY, 2024–2029 (USD MILLION) 113
TABLE 38 SIGNAGE DISPLAYS: COMMERCIAL TOUCH DISPLAY MARKET, BY APPLICATION, 2020–2023 (USD MILLION) 113
TABLE 39 SIGNAGE DISPLAYS: COMMERCIAL TOUCH DISPLAY MARKET, BY APPLICATION, 2024–2029 (USD MILLION) 113
TABLE 40 SIGNAGE DISPLAYS: COMMERCIAL TOUCH DISPLAY MARKET, BY INDUSTRY, 2020–2023 (USD MILLION) 114
TABLE 41 SIGNAGE DISPLAYS: COMMERCIAL TOUCH DISPLAY MARKET, BY INDUSTRY, 2024–2029 (USD MILLION) 114
TABLE 42 SIGNAGE DISPLAYS: COMMERCIAL TOUCH DISPLAY MARKET, BY SCREEN SIZE, 2020–2023 (USD MILLION) 115
TABLE 43 SIGNAGE DISPLAYS: COMMERCIAL TOUCH DISPLAY MARKET, BY SCREEN SIZE, 2024–2029 (USD MILLION) 115
TABLE 44 SIGNAGE DISPLAYS: COMMERCIAL TOUCH DISPLAY MARKET, BY RESOLUTION, 2020–2023 (USD MILLION) 115
TABLE 45 SIGNAGE DISPLAYS: COMMERCIAL TOUCH DISPLAY MARKET, BY RESOLUTION, 2024–2029 (USD MILLION) 115
7.4 POS TERMINALS 116
7.4.1 NEED FOR IMPROVED CUSTOMER EXPERIENCE WITH SECURE AND STREAMLINED SALES TRANSACTIONS IN COMMERCIAL SETTINGS TO BOOST SEGMENTAL GROWTH 116
TABLE 46 POS TERMINALS: COMMERCIAL TOUCH DISPLAY MARKET, BY REGION, 2020–2023 (USD MILLION) 116
TABLE 47 POS TERMINALS: COMMERCIAL TOUCH DISPLAY MARKET, BY REGION, 2024–2029 (USD MILLION) 116
FIGURE 51 ASIA PACIFIC TO HOLD LARGEST MARKET SHARE IN POS TERMINAL MARKET IN 2029 117
TABLE 48 POS TERMINALS: COMMERCIAL TOUCH DISPLAY MARKET, BY ASPECT RATIO, 2020–2023 (USD MILLION) 117
TABLE 49 POS TERMINALS: COMMERCIAL TOUCH DISPLAY MARKET, BY ASPECT RATIO, 2024–2029 (USD MILLION) 117
TABLE 50 POS TERMINALS: COMMERCIAL TOUCH DISPLAY MARKET, BY TOUCH TECHNOLOGY, 2020–2023 (USD MILLION) 118
TABLE 51 POS TERMINALS: COMMERCIAL TOUCH DISPLAY MARKET, BY TOUCH TECHNOLOGY, 2024–2029 (USD MILLION) 118
TABLE 52 POS TERMINALS: COMMERCIAL TOUCH DISPLAY MARKET, BY APPLICATION, 2020–2023 (USD MILLION) 118
TABLE 53 POS TERMINALS: COMMERCIAL TOUCH DISPLAY MARKET, BY APPLICATION, 2024–2029 (USD MILLION) 118
TABLE 54 POS TERMINALS: COMMERCIAL TOUCH DISPLAY MARKET, BY INDUSTRY, 2020–2023 (USD MILLION) 119
TABLE 55 POS TERMINALS: COMMERCIAL TOUCH DISPLAY MARKET, BY INDUSTRY, 2024–2029 (USD MILLION) 119
TABLE 56 POS TERMINALS: COMMERCIAL TOUCH DISPLAY MARKET, BY SCREEN SIZE, 2020–2023 (USD MILLION) 119
TABLE 57 POS TERMINALS: COMMERCIAL TOUCH DISPLAY MARKET, BY SCREEN SIZE, 2024–2029 (USD MILLION) 120
TABLE 58 POS TERMINALS: COMMERCIAL TOUCH DISPLAY MARKET, BY RESOLUTION, 2020–2023 (USD MILLION) 120
TABLE 59 POS TERMINALS: COMMERCIAL TOUCH DISPLAY MARKET, BY RESOLUTION, 2024–2029 (USD MILLION) 120
7.5 OPEN FRAME TOUCHSCREEN DISPLAYS 120
7.5.1 WIDESPREAD INTEGRATION INTO CUSTOM ENCLOSURES OR LARGE SYSTEMS TO CONTRIBUTE TO SEGMENTAL GROWTH 120
TABLE 60 OPEN FRAME TOUCHSCREEN DISPLAYS: COMMERCIAL TOUCH DISPLAY MARKET, BY REGION, 2020–2023 (USD MILLION) 121
TABLE 61 OPEN FRAME TOUCHSCREEN DISPLAYS: COMMERCIAL TOUCH DISPLAY MARKET, BY REGION, 2024–2029 (USD MILLION) 122
FIGURE 52 NORTH AMERICA TO HOLD LARGEST MARKET SHARE IN OPEN FRAME TOUCHSCREEN DISPLAY MARKET IN 2029 122
TABLE 62 OPEN FRAME TOUCHSCREEN DISPLAYS: COMMERCIAL TOUCH DISPLAY MARKET, BY ASPECT RATIO, 2020–2023 (USD MILLION) 122
TABLE 63 OPEN FRAME TOUCHSCREEN DISPLAYS: COMMERCIAL TOUCH DISPLAY MARKET, BY ASPECT RATIO, 2024–2029 (USD MILLION) 123
TABLE 64 OPEN FRAME TOUCHSCREEN DISPLAYS: COMMERCIAL TOUCH DISPLAY MARKET, BY TOUCH TECHNOLOGY, 2020–2023 (USD MILLION) 123
TABLE 65 OPEN FRAME TOUCHSCREEN DISPLAYS: COMMERCIAL TOUCH DISPLAY MARKET, BY TOUCH TECHNOLOGY, 2024–2029 (USD MILLION) 123
TABLE 66 OPEN FRAME TOUCHSCREEN DISPLAYS: COMMERCIAL TOUCH DISPLAY MARKET, BY APPLICATION, 2020–2023 (USD MILLION) 123
TABLE 67 OPEN FRAME TOUCHSCREEN DISPLAYS: COMMERCIAL TOUCH DISPLAY MARKET, BY APPLICATION, 2024–2029 (USD MILLION) 124
TABLE 68 OPEN FRAME TOUCHSCREEN DISPLAYS: COMMERCIAL TOUCH DISPLAY MARKET, BY INDUSTRY, 2020–2023 (USD MILLION) 124
TABLE 69 OPEN FRAME TOUCHSCREEN DISPLAYS: COMMERCIAL TOUCH DISPLAY MARKET, BY INDUSTRY, 2024–2029 (USD MILLION) 124
TABLE 70 OPEN FRAME TOUCHSCREEN DISPLAYS: COMMERCIAL TOUCH DISPLAY MARKET, BY SCREEN SIZE, 2020–2023 (USD MILLION) 125
TABLE 71 OPEN FRAME TOUCHSCREEN DISPLAYS: COMMERCIAL TOUCH DISPLAY MARKET, BY SCREEN SIZE, 2024–2029 (USD MILLION) 125
TABLE 72 OPEN FRAME TOUCHSCREEN DISPLAYS: COMMERCIAL TOUCH DISPLAY MARKET, BY RESOLUTION, 2020–2023 (USD MILLION) 125
TABLE 73 OPEN FRAME TOUCHSCREEN DISPLAYS: COMMERCIAL TOUCH DISPLAY MARKET, BY RESOLUTION, 2024–2029 (USD MILLION) 125
7.6 MEDICAL DISPLAYS 126
7.6.1 ADVANCED TOUCHSCREEN TECHNOLOGY INTEGRATED WITH MEDICAL-GRADE SPECIFICATIONS TO DRIVE SEGMENTAL GROWTH 126
TABLE 74 MEDICAL DISPLAYS: COMMERCIAL TOUCH DISPLAY MARKET, BY REGION, 2020–2023 (USD MILLION) 126
TABLE 75 MEDICAL DISPLAYS: COMMERCIAL TOUCH DISPLAY MARKET, BY REGION, 2024–2029 (USD MILLION) 126
FIGURE 53 ASIA PACIFIC TO REGISTER HIGHEST CAGR IN MEDICAL DISPLAY MARKET DURING FORECAST PERIOD 127
TABLE 76 MEDICAL DISPLAYS: COMMERCIAL TOUCH DISPLAY MARKET, BY ASPECT RATIO, 2020–2023 (USD MILLION) 127
TABLE 77 MEDICAL DISPLAYS: COMMERCIAL TOUCH DISPLAY MARKET, BY ASPECT RATIO, 2024–2029 (USD MILLION) 127
TABLE 78 MEDICAL DISPLAYS: COMMERCIAL TOUCH DISPLAY MARKET, BY TOUCH TECHNOLOGY, 2020–2023 (USD MILLION) 128
TABLE 79 MEDICAL DISPLAYS: COMMERCIAL TOUCH DISPLAY MARKET, BY TOUCH TECHNOLOGY, 2024–2029 (USD MILLION) 128
TABLE 80 MEDICAL DISPLAYS: COMMERCIAL TOUCH DISPLAY MARKET, BY APPLICATION, 2020–2023 (USD MILLION) 128
TABLE 81 MEDICAL DISPLAYS: COMMERCIAL TOUCH DISPLAY MARKET, BY APPLICATION, 2024–2029 (USD MILLION) 128
TABLE 82 MEDICAL DISPLAYS: COMMERCIAL TOUCH DISPLAY MARKET, BY INDUSTRY, 2020–2023 (USD MILLION) 129
TABLE 83 MEDICAL DISPLAYS: COMMERCIAL TOUCH DISPLAY MARKET, BY INDUSTRY, 2024–2029 (USD MILLION) 129
TABLE 84 MEDICAL DISPLAYS: COMMERCIAL TOUCH DISPLAY MARKET, BY SCREEN SIZE, 2020–2023 (USD MILLION) 129
TABLE 85 MEDICAL DISPLAYS: COMMERCIAL TOUCH DISPLAY MARKET, BY SCREEN SIZE, 2024–2029 (USD MILLION) 129
TABLE 86 MEDICAL DISPLAYS: COMMERCIAL TOUCH DISPLAY MARKET, BY RESOLUTION, 2020–2023 (USD MILLION) 130
TABLE 87 MEDICAL DISPLAYS: COMMERCIAL TOUCH DISPLAY MARKET, BY RESOLUTION, 2024–2029 (USD MILLION) 130
8 COMMERCIAL TOUCH DISPLAY MARKET, BY ASPECT RATIO 131
8.1 INTRODUCTION 132
FIGURE 54 WIDE ASPECT RATIO SEGMENT TO EXHIBIT HIGHER CAGR DURING FORECAST PERIOD 132
TABLE 88 COMMERCIAL TOUCH DISPLAY MARKET, BY ASPECT RATIO, 2020–2023 (USD MILLION) 132
TABLE 89 COMMERCIAL TOUCH DISPLAY MARKET, BY ASPECT RATIO, 2024–2029 (USD MILLION) 132
8.2 WIDE 133
8.2.1 DEMAND FOR ENHANCED IMAGE QUALITY AND CLARITY WITH IMMERSIVE VIEWING EXPERIENCE TO DRIVE SEGMENT 133
TABLE 90 WIDE: COMMERCIAL TOUCH DISPLAY MARKET, BY PRODUCT, 2020–2023 (USD MILLION) 133
TABLE 91 WIDE: COMMERCIAL TOUCH DISPLAY MARKET, BY PRODUCT, 2024–2029 (USD MILLION) 133
8.3 SQUARE 134
8.3.1 NEED FOR VISUALLY APPEALING CONTENT IN RETAIL SECTOR AND FOR DIGITAL SIGNAGES TO PROPEL SEGMENT 134
TABLE 92 SQUARE: COMMERCIAL TOUCH DISPLAY MARKET, BY PRODUCT, 2020–2023 (USD MILLION) 134
TABLE 93 SQUARE: COMMERCIAL TOUCH DISPLAY MARKET, BY PRODUCT, 2024–2029 (USD MILLION) 134
9 COMMERCIAL TOUCH DISPLAY MARKET, BY TOUCH TECHNOLOGY 135
9.1 INTRODUCTION 136
FIGURE 55 CAPACITIVE TOUCH TECHNOLOGY SEGMENT TO EXHIBIT HIGHEST CAGR DURING FORECAST PERIOD 136
TABLE 94 COMMERCIAL TOUCH DISPLAY MARKET, BY TOUCH TECHNOLOGY, 2020–2023 (USD MILLION) 136
TABLE 95 COMMERCIAL TOUCH DISPLAY MARKET, BY TOUCH TECHNOLOGY, 2024–2029 (USD MILLION) 137
9.2 RESISTIVE 137
9.2.1 HIGH ADAPTABILITY TO VARIOUS ENVIRONMENTS AND COST-EFFECTIVENESS TO DRIVE SEGMENT 137
TABLE 96 RESISTIVE: COMMERCIAL TOUCH DISPLAY MARKET, BY PRODUCT, 2020–2023 (USD MILLION) 138
TABLE 97 RESISTIVE: COMMERCIAL TOUCH DISPLAY MARKET, BY PRODUCT, 2024–2029 (USD MILLION) 138
9.3 CAPACITIVE 138
9.3.1 ADVANTAGES SUCH AS PRECISION, RESPONSIVENESS, AND OPTICAL CLARITY TO CONTRIBUTE TO SEGMENTAL GROWTH 138
TABLE 98 CAPACITIVE: COMMERCIAL TOUCH DISPLAY MARKET, BY PRODUCT, 2020–2023 (USD MILLION) 139
TABLE 99 CAPACITIVE: COMMERCIAL TOUCH DISPLAY MARKET, BY PRODUCT, 2024–2029 (USD MILLION) 139
9.4 SURFACE ACOUSTIC WAVE 139
9.4.1 IMMUNITY TO FALSE TOUCHES IN OUTDOOR AND HEALTHCARE APPLICATIONS TO PROPEL SEGMENTAL GROWTH 139
TABLE 100 SURFACE ACOUSTIC WAVE: COMMERCIAL TOUCH DISPLAY MARKET, BY PRODUCT, 2020–2023 (USD MILLION) 140
TABLE 101 SURFACE ACOUSTIC WAVE: COMMERCIAL TOUCH DISPLAY MARKET, BY PRODUCT, 2024–2029 (USD MILLION) 140
9.5 INFRARED 140
9.5.1 RESILIENCE TO SURFACE CONTAMINANTS IN PUBLIC SETTINGS AND OUTDOOR ENVIRONMENTS TO FUEL SEGMENTAL GROWTH 140
TABLE 102 INFRARED: COMMERCIAL TOUCH DISPLAY MARKET, BY PRODUCT, 2020–2023 (USD MILLION) 141
TABLE 103 INFRARED: COMMERCIAL TOUCH DISPLAY MARKET, BY PRODUCT, 2024–2029 (USD MILLION) 141
10 COMMERCIAL TOUCH DISPLAY MARKET, BY RESOLUTION 142
10.1 INTRODUCTION 143
FIGURE 56 4K SEGMENT TO EXHIBIT HIGHEST CAGR DURING FORECAST PERIOD 143
TABLE 104 COMMERCIAL TOUCH DISPLAY MARKET, BY RESOLUTION, 2020–2023 (USD MILLION) 143
TABLE 105 COMMERCIAL TOUCH DISPLAY MARKET, BY RESOLUTION, 2024–2029 (USD MILLION) 144
10.2 4K 144
10.2.1 INCREASING ADOPTION IN MANUFACTURING AND HEALTHCARE INDUSTRIES FOR HIGH-RESOLUTION IMAGES TO DRIVE SEGMENTAL GROWTH 144
TABLE 106 4K: COMMERCIAL TOUCH DISPLAY MARKET, BY PRODUCT, 2020–2023 (USD MILLION) 145
TABLE 107 4K: COMMERCIAL TOUCH DISPLAY MARKET, BY PRODUCT, 2024–2029 (USD MILLION) 145
10.3 FHD 145
10.3.1 NEED FOR AFFORDABLE TOUCHSCREENS WITH SUPERIOR PICTURE QUALITY TO CONTRIBUTE TO SEGMENTAL GROWTH 145
TABLE 108 FHD: COMMERCIAL TOUCH DISPLAY MARKET, BY PRODUCT, 2020–2023 (USD MILLION) 146
TABLE 109 FHD: COMMERCIAL TOUCH DISPLAY MARKET, BY PRODUCT, 2024–2029 (USD MILLION) 146
10.4 HD 146
10.4.1 NEED FOR SHARPER AND BRIGHTER VISUALS COMPARED TO REGULAR SCREENS TO FOSTER SEGMENTAL GROWTH 146
TABLE 110 HD: COMMERCIAL TOUCH DISPLAY MARKET, BY PRODUCT, 2020–2023 (USD MILLION) 147
TABLE 111 HD: COMMERCIAL TOUCH DISPLAY MARKET, BY PRODUCT, 2024–2029 (USD MILLION) 147
11 COMMERCIAL TOUCH DISPLAY MARKET, BY APPLICATION 148
11.1 INTRODUCTION 149
FIGURE 57 OUTDOOR APPLICATIONS SEGMENT TO REGISTER HIGHER CAGR DURING FORECAST PERIOD 149
TABLE 112 COMMERCIAL TOUCH DISPLAY MARKET, BY APPLICATION, 2020–2023 (USD MILLION) 149
TABLE 113 COMMERCIAL TOUCH DISPLAY MARKET, BY APPLICATION, 2024–2029 (USD MILLION) 149
11.2 INDOOR 150
11.2.1 INCREASING ADOPTION OF TOUCH DISPLAY SOLUTIONS IN RETAIL STORES TO DRIVE MARKET 150
TABLE 114 INDOOR: COMMERCIAL TOUCH DISPLAY MARKET, BY PRODUCT, 2020–2023 (USD MILLION) 150
TABLE 115 INDOOR: COMMERCIAL TOUCH DISPLAY MARKET, BY PRODUCT, 2024–2029 (USD MILLION) 151
11.3 OUTDOOR 151
11.3.1 SURGING ADOPTION OF COMMERCIAL TOUCH DISPLAYS IN OUTDOOR KIOSKS AND DIGITAL SIGNAGES TO BOOST MARKET GROWTH 151
TABLE 116 OUTDOOR: COMMERCIAL TOUCH DISPLAY MARKET, BY PRODUCT, 2020–2023 (USD MILLION) 152
TABLE 117 OUTDOOR: COMMERCIAL TOUCH DISPLAY MARKET, BY PRODUCT, 2024–2029 (USD MILLION) 152
12 COMMERCIAL TOUCH DISPLAY MARKET, BY SIZE 153
12.1 INTRODUCTION 154
FIGURE 58 28 TO 65 INCHES SEGMENT TO EXHIBIT HIGHEST CAGR DURING FORECAST PERIOD 154
TABLE 118 COMMERCIAL TOUCH DISPLAY MARKET, BY SIZE, 2020–2023 (USD MILLION) 154
TABLE 119 COMMERCIAL TOUCH DISPLAY MARKET, BY SIZE, 2024–2029 (USD MILLION) 155
12.2 7 TO 27 INCHES 155
12.2.1 INCREASING FOCUS ON ENHANCING USER EXPERIENCE IN PLACES WITH SPACE CONSTRAINTS TO FUEL DEMAND 155
TABLE 120 7 TO 27 INCHES: COMMERCIAL TOUCH DISPLAY MARKET, BY PRODUCT, 2020–2023 (USD MILLION) 156
TABLE 121 7 TO 27 INCHES: COMMERCIAL TOUCH DISPLAY MARKET, BY PRODUCT, 2024–2029 (USD MILLION) 156
12.3 28 TO 65 INCHES 156
12.3.1 NEED FOR HIGH VISIBILITY AND INTERACTIVITY IN DISPLAYS FOR COMMERCIAL APPLICATIONS TO BOOST DEMAND 156
TABLE 122 28 TO 65 INCHES: COMMERCIAL TOUCH DISPLAY MARKET, BY PRODUCT, 2020–2023 (USD MILLION) 157
TABLE 123 28 TO 65 INCHES: COMMERCIAL TOUCH DISPLAY MARKET, BY PRODUCT, 2024–2029 (USD MILLION) 157
12.4 ABOVE 65 INCHES 157
12.4.1 REQUIREMENT FOR DURABLE AND HIGH-RESOLUTION SCREENS FOR ADVERTISING TO PROPEL MARKET GROWTH 157
TABLE 124 ABOVE 65 INCHES: COMMERCIAL TOUCH DISPLAY MARKET, BY PRODUCT, 2020–2023 (USD MILLION) 158
TABLE 125 ABOVE 65 INCHES: COMMERCIAL TOUCH DISPLAY MARKET, BY PRODUCT, 2024–2029 (USD MILLION) 158
13 COMMERCIAL TOUCH DISPLAY MARKET, BY INDUSTRY 159
13.1 INTRODUCTION 160
FIGURE 59 HEALTHCARE SEGMENT TO EXHIBIT HIGHEST CAGR DURING FORECAST PERIOD 160
TABLE 126 COMMERCIAL TOUCH DISPLAY MARKET, BY INDUSTRY, 2020–2023 (USD MILLION) 160
TABLE 127 COMMERCIAL TOUCH DISPLAY MARKET, BY INDUSTRY, 2024–2029 (USD MILLION) 161
13.2 RETAIL, HOSPITALITY, AND BFSI 161
13.2.1 USE OF INTERACTIVE DISPLAYS INTEGRATED WITH AUGMENTED REALITY SOLUTIONS TO BOOST MARKET GROWTH 161
TABLE 128 RETAIL, HOSPITALITY, AND BFSI: COMMERCIAL TOUCH DISPLAY MARKET, BY PRODUCT, 2020–2023 (USD MILLION) 162
TABLE 129 RETAIL, HOSPITALITY, AND BFSI: COMMERCIAL TOUCH DISPLAY MARKET, BY PRODUCT, 2024–2029 (USD MILLION) 162
13.3 TRANSPORTATION 162
13.3.1 INTEGRATION OF TOUCH DISPLAY SYSTEMS WITH REAL-TIME DATABASES TO RETRIEVE INFORMATION ON SCHEDULES AND RESERVATIONS TO DRIVE MARKET 162
TABLE 130 TRANSPORTATION: COMMERCIAL TOUCH DISPLAY MARKET, BY PRODUCT, 2020–2023 (USD MILLION) 163
TABLE 131 TRANSPORTATION: COMMERCIAL TOUCH DISPLAY MARKET, BY PRODUCT, 2024–2029 (USD MILLION) 163
13.4 HEALTHCARE 163
13.4.1 GROWING USE OF INTERACTIVE DISPLAYS IN HEALTHCARE ORGANIZATIONS TO EDUCATE PATIENTS TO DRIVE MARKET 163
TABLE 132 HEALTHCARE: COMMERCIAL TOUCH DISPLAY MARKET, BY PRODUCT, 2020–2023 (USD MILLION) 164
TABLE 133 HEALTHCARE: COMMERCIAL TOUCH DISPLAY MARKET, BY PRODUCT, 2024–2029 (USD MILLION) 164
13.5 CORPORATE 164
13.5.1 INCREASING UTILIZATION OF TOUCH DISPLAYS TO CONDUCT SEMINARS AND PROVIDE IN-DEPTH PRODUCT DESCRIPTIONS TO PROPEL MARKET 164
TABLE 134 CORPORATE: COMMERCIAL TOUCH DISPLAY MARKET, BY PRODUCT, 2020–2023 (USD MILLION) 165
TABLE 135 CORPORATE: COMMERCIAL TOUCH DISPLAY MARKET, BY PRODUCT, 2024–2029 (USD MILLION) 165
13.6 SPORTS & ENTERTAINMENT 165
13.6.1 INCREASING PENETRATION OF INTERACTIVE DISPLAYS TO ATTRACT AUDIENCES AND PROMOTE NEW PRODUCTS TO FUEL MARKET GROWTH 165
TABLE 136 SPORTS & ENTERTAINMENT: COMMERCIAL TOUCH DISPLAY MARKET, BY PRODUCT, 2020–2023 (USD MILLION) 166
TABLE 137 SPORTS & ENTERTAINMENT: COMMERCIAL TOUCH DISPLAY MARKET, BY PRODUCT, 2024–2029 (USD MILLION) 166
13.7 EDUCATION 166
13.7.1 WIDE USAGE OF TOUCH DISPLAYS IN EDUCATION AS WELL AS EMERGENCY BROADCAST SYSTEMS IN EDUCATIONAL INSTITUTIONS TO CONTRIBUTE TO MARKET GROWTH 166
TABLE 138 EDUCATION: COMMERCIAL TOUCH DISPLAY MARKET, BY PRODUCT, 2020–2023 (USD MILLION) 167
TABLE 139 EDUCATION: COMMERCIAL TOUCH DISPLAY MARKET, BY PRODUCT, 2024–2029 (USD MILLION) 167
14 COMMERCIAL TOUCH DISPLAY MARKET, BY REGION 168
14.1 INTRODUCTION 169
FIGURE 60 COMMERCIAL TOUCH DISPLAY MARKET, BY REGION 169
FIGURE 61 SOUTH KOREA TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 169
FIGURE 62 ASIA PACIFIC TO RECORD FASTEST GROWTH RATE DURING FORECAST PERIOD 170
TABLE 140 COMMERCIAL TOUCH DISPLAY MARKET, BY REGION, 2020–2023 (USD MILLION) 170
TABLE 141 COMMERCIAL TOUCH DISPLAY, BY REGION, 2024–2029 (USD MILLION) 170
14.2 NORTH AMERICA 171
14.2.1 IMPACT OF RECESSION ON COMMERCIAL TOUCH DISPLAY MARKET IN NORTH AMERICA 171
FIGURE 63 COMMERCIAL TOUCH DISPLAY MARKET: IMPACT OF RECESSION ON NORTH AMERICA 172
FIGURE 64 NORTH AMERICA: COMMERCIAL TOUCH DISPLAY MARKET SNAPSHOT 172
TABLE 142 NORTH AMERICA: COMMERCIAL TOUCH DISPLAY MARKET, BY COUNTRY, 2020–2023 (USD MILLION) 173
TABLE 143 NORTH AMERICA: COMMERCIAL TOUCH DISPLAY MARKET, BY COUNTRY, 2024–2029 (USD MILLION) 173
TABLE 144 NORTH AMERICA: COMMERCIAL TOUCH DISPLAY MARKET, BY PRODUCT, 2020–2023 (USD MILLION) 173
TABLE 145 NORTH AMERICA: COMMERCIAL TOUCH DISPLAY MARKET, BY PRODUCT, 2024–2029 (USD MILLION) 174
14.2.2 US 174
14.2.2.1 Growing business requirements for advanced touch display products integrated with IoT to drive market 174
14.2.3 CANADA 175
14.2.3.1 Thriving tourism industry and related services to contribute to market growth 175
14.2.4 MEXICO 175
14.2.4.1 Increasing internet accessibility and smartphone usage to propel market 175
14.3 EUROPE 176
14.3.1 IMPACT OF RECESSION ON COMMERCIAL TOUCH DISPLAY MARKET IN EUROPE 176
FIGURE 65 COMMERCIAL TOUCH DISPLAY MARKET: IMPACT OF RECESSION ON EUROPE 176
FIGURE 66 EUROPE: COMMERCIAL TOUCH DISPLAY MARKET SNAPSHOT 177
TABLE 146 EUROPE: COMMERCIAL TOUCH DISPLAY MARKET, BY COUNTRY, 2020–2023 (USD MILLION) 177
TABLE 147 EUROPE: COMMERCIAL TOUCH DISPLAY MARKET, BY COUNTRY, 2024–2029 (USD MILLION) 178
TABLE 148 EUROPE: COMMERCIAL TOUCH DISPLAY MARKET, BY PRODUCT, 2020–2023 (USD MILLION) 178
TABLE 149 EUROPE: COMMERCIAL TOUCH DISPLAY MARKET, BY PRODUCT, 2024–2029 (USD MILLION) 178
14.3.2 UK 179
14.3.2.1 Rising demand for interactive experiences in retail and hospitality sectors to augment market growth 179
14.3.3 GERMANY 179
14.3.3.1 Digital transformation across industries, including retail, healthcare, automotive, and manufacturing, to propel market 179
14.3.4 FRANCE 180
14.3.4.1 Increasing use of collaboration displays in various applications to drive market 180
14.3.5 REST OF EUROPE 180
14.4 ASIA PACIFIC 180
14.4.1 IMPACT OF RECESSION ON COMMERCIAL TOUCH DISPLAY MARKET IN ASIA PACIFIC 181
FIGURE 67 COMMERCIAL TOUCH DISPLAY MARKET: IMPACT OF RECESSION ON ASIA PACIFIC 181
FIGURE 68 ASIA PACIFIC: COMMERCIAL TOUCH DISPLAY MARKET SNAPSHOT 182
TABLE 150 ASIA PACIFIC: COMMERCIAL TOUCH DISPLAY MARKET, BY COUNTRY, 2020–2023 (USD MILLION) 182
TABLE 151 ASIA PACIFIC: COMMERCIAL TOUCH DISPLAY MARKET, BY COUNTRY, 2024–2029 (USD MILLION) 183
TABLE 152 ASIA PACIFIC: COMMERCIAL TOUCH DISPLAY MARKET, BY PRODUCT, 2020–2023 (USD MILLION) 183
TABLE 153 ASIA PACIFIC: COMMERCIAL TOUCH DISPLAY MARKET, BY PRODUCT, 2024–2029 (USD MILLION) 183
14.4.2 CHINA 184
14.4.2.1 Increasing adoption of touch displays to develop smart infrastructure for smart cities to foster market growth 184
14.4.3 JAPAN 184
14.4.3.1 Demand for energy-efficient and sustainable display solutions to boost market growth 184
14.4.4 SOUTH KOREA 185
14.4.4.1 Presence of numerous touch display manufacturers to foster market growth 185
14.4.5 REST OF ASIA PACIFIC 185
14.5 ROW 185
14.5.1 IMPACT OF RECESSION ON COMMERCIAL TOUCH DISPLAY MARKET IN ROW 186
FIGURE 69 COMMERCIAL TOUCH DISPLAY MARKET: IMPACT OF RECESSION ON ROW 186
FIGURE 70 ROW: COMMERCIAL TOUCH DISPLAY MARKET SNAPSHOT 187
TABLE 154 ROW: COMMERCIAL TOUCH DISPLAY MARKET, BY REGION, 2020–2023 (USD MILLION) 187
TABLE 155 ROW: COMMERCIAL TOUCH DISPLAY MARKET, BY REGION, 2024–2029 (USD MILLION) 188
TABLE 156 ROW: COMMERCIAL TOUCH DISPLAY MARKET, BY PRODUCT, 2020–2023 (USD MILLION) 188
TABLE 157 ROW: COMMERCIAL TOUCH DISPLAY MARKET, BY PRODUCT, 2024–2029 (USD MILLION) 188
14.5.2 MIDDLE EAST & AFRICA 189
14.5.2.1 Rapid urbanization and retail expansion to foster market growth 189
TABLE 158 MIDDLE EAST & AFRICA: COMMERCIAL TOUCH DISPLAY MARKET, BY REGION, 2020–2023 (USD MILLION) 189
TABLE 159 MIDDLE EAST & AFRICA: COMMERCIAL TOUCH DISPLAY MARKET, BY REGION, 2024–2029 (USD MILLION) 189
14.5.2.2 GCC countries 190
14.5.2.3 Rest of Middle East & Africa 190
14.5.3 SOUTH AMERICA 190
14.5.3.1 Growing retail and hospitality sectors to drive market 190

15 COMPETITIVE LANDSCAPE 191
15.1 INTRODUCTION 191
15.2 KEY PLAYER STRATEGIES/RIGHT TO WIN 191
TABLE 160 KEY DEVELOPMENTS UNDERTAKEN BY LEADING MARKET PLAYERS, 2020–2023 192
15.2.1 ORGANIC/INORGANIC GROWTH STRATEGIES 193
15.2.2 PRODUCT PORTFOLIO 193
15.2.3 REGIONAL PRESENCE 193
15.2.4 MANUFACTURING AND DISTRIBUTION FOOTPRINT 193
15.3 MARKET SHARE ANALYSIS 193
TABLE 161 COMMERCIAL TOUCH DISPLAY MARKET: DEGREE OF COMPETITION, 2022 193
15.4 FIVE-YEAR COMPANY REVENUE ANALYSIS 195
FIGURE 71 FIVE-YEAR REVENUE ANALYSIS OF MAJOR COMPANIES IN COMMERCIAL TOUCH DISPLAY MARKET, 2018–2022 195
15.5 COMPANY EVALUATION MATRIX 195
15.5.1 STARS 195
15.5.2 EMERGING LEADERS 195
15.5.3 PERVASIVE PLAYERS 196
15.5.4 PARTICIPANTS 196
FIGURE 72 COMMERCIAL TOUCH DISPLAY MARKET: COMPANY EVALUATION MATRIX, 2022 196
15.5.5 COMPANY FOOTPRINT 197
TABLE 162 OVERALL COMPANY FOOTPRINT 197
TABLE 163 COMPANY PRODUCT FOOTPRINT 197
TABLE 164 COMPANY INDUSTRY FOOTPRINT 198
TABLE 165 COMPANY REGION FOOTPRINT 198
15.6 STARTUP/SMALL AND MEDIUM-SIZED ENTERPRISE (SME) EVALUATION MATRIX 199
15.6.1 PROGRESSIVE COMPANIES 199
15.6.2 RESPONSIVE COMPANIES 199
15.6.3 DYNAMIC COMPANIES 199
15.6.4 STARTING BLOCKS 199
FIGURE 73 COMMERCIAL TOUCH DISPLAY MARKET: STARTUP/SME EVALUATION MATRIX, 2022 200
15.6.5 COMPETITIVE BENCHMARKING 201
TABLE 166 COMMERCIAL TOUCH DISPLAY MARKET: LIST OF KEY STARTUPS/SMES 201
TABLE 167 COMPETITIVE BENCHMARKING FOR STARTUPS/SMES, BY PRODUCT 201
TABLE 168 COMPETITIVE BENCHMARKING FOR STARTUPS/SMES, BY INDUSTRY 202
TABLE 169 COMPETITIVE BENCHMARKING OF STARTUP/SMES, BY REGION 202
15.7 COMPETITIVE SCENARIOS AND TRENDS 202
15.7.1 PRODUCT LAUNCHES 202
TABLE 170 COMMERCIAL TOUCH DISPLAY MARKET: PRODUCT LAUNCHES, 2019–2023 203
15.7.2 DEALS 210
TABLE 171 COMMERCIAL TOUCH DISPLAY MARKET: DEALS, 2020–2023 210
15.7.3 OTHERS 213
TABLE 172 COMMERCIAL TOUCH DISPLAY MARKET: OTHERS, 2019–2023 213
16 COMPANY PROFILES 214
(Business Overview, Products/Solutions/Services Offered, Recent Developments, and MnM View (Key strengths/Right to Win, Strategic Choices Made, and Weaknesses and Competitive Threats))*
16.1 INTRODUCTION 214
16.2 KEY PLAYERS 214
16.2.1 SAMSUNG 214
TABLE 173 SAMSUNG: COMPANY OVERVIEW 215
FIGURE 74 SAMSUNG: COMPANY SNAPSHOT 215
TABLE 174 SAMSUNG: PRODUCTS/SOLUTIONS/SERVICES OFFERED 216
TABLE 175 SAMSUNG: PRODUCT LAUNCHES 216
TABLE 176 SAMSUNG: OTHERS 217
16.2.2 LEYARD 219
TABLE 177 LEYARD: COMPANY OVERVIEW 219
FIGURE 75 LEYARD: COMPANY SNAPSHOT 220
TABLE 178 LEYARD: PRODUCTS/SOLUTIONS/SERVICES OFFERED 220
TABLE 179 LEYARD: PRODUCT LAUNCHES 222
TABLE 180 LEYARD: DEALS 222
16.2.3 LG DISPLAY CO., LTD. 224
TABLE 181 LG DISPLAY CO., LTD.: COMPANY OVERVIEW 224
FIGURE 76 LG DISPLAY CO., LTD.: COMPANY SNAPSHOT 225
TABLE 182 LG DISPLAY CO., LTD.: PRODUCTS/SOLUTIONS/SERVICES OFFERED 225
TABLE 183 LG DISPLAY CO., LTD.: PRODUCT LAUNCHES 227
TABLE 184 LG DISPLAY CO., LTD.: DEALS 228
TABLE 185 LG DISPLAY CO., LTD.: OTHERS 228
16.2.4 SHARP CORPORATION 230
TABLE 186 SHARP CORPORATION: COMPANY OVERVIEW 230
FIGURE 77 SHARP CORPORATION: COMPANY SNAPSHOT 231
TABLE 187 SHARP CORPORATION: PRODUCTS/SOLUTIONS/SERVICES OFFERED 231
TABLE 188 SHARP CORPORATION: PRODUCT LAUNCHES 233
TABLE 189 SHARP CORPORATION: DEALS 233
16.2.5 NEC CORPORATION 235
TABLE 190 NEC CORPORATION: COMPANY OVERVIEW 235
FIGURE 78 NEC CORPORATION: COMPANY SNAPSHOT 236
TABLE 191 NEC CORPORATION: PRODUCTS/SOLUTIONS/SERVICES OFFERED 236
TABLE 192 NEC CORPORATION: DEALS 238
16.2.6 ELO TOUCH SOLUTIONS, INC. 239
TABLE 193 ELO TOUCH SOLUTIONS, INC.: COMPANY OVERVIEW 239
TABLE 194 ELO TOUCH SOLUTIONS, INC.: PRODUCTS/SOLUTIONS/SERVICES OFFERED 239
TABLE 195 ELO TOUCH SOLUTIONS, INC.: PRODUCT LAUNCHES 240
TABLE 196 ELO TOUCH SOLUTIONS, INC.: DEALS 241
TABLE 197 ELO TOUCH SOLUTIONS, INC.: OTHERS 242
16.2.7 INNOLUX CORPORATION 243
TABLE 198 INNOLUX CORPORATION: COMPANY OVERVIEW 243
FIGURE 79 INNOLUX CORPORATION: COMPANY SNAPSHOT 244
TABLE 199 INNOLUX CORPORATION: PRODUCT/SOLUTIONS/SERVICES OFFERED 244
TABLE 200 INNOLUX CORPORATION: PRODUCT LAUNCHES 245
TABLE 201 INNOLUX CORPORATION: DEALS 247
16.2.8 VIEWSONIC CORPORATION 248
TABLE 202 VIEWSONIC CORPORATION: COMPANY OVERVIEW 248
TABLE 203 VIEWSONIC CORPORATION: PRODUCT /SOLUTIONS/SERVICES OFFERED 248
TABLE 204 VIEWSONIC CORPORATION: PRODUCT LAUNCHES 249
16.2.9 AUO CORPORATION 251
TABLE 205 AUO CORPORATION: COMPANY OVERVIEW 251
FIGURE 80 AUO CORPORATION: COMPANY SNAPSHOT 252
TABLE 206 AUO CORPORATION: PRODUCTS/SOLUTIONS/SERVICES OFFERED 252
TABLE 207 AUO CORPORATION: PRODUCT LAUNCHES 253
TABLE 208 AUO CORPORATION: DEALS 255
16.2.10 BOE TECHNOLOGY GROUP CO., LTD. 256
TABLE 209 BOE TECHNOLOGY GROUP CO., LTD.: COMPANY OVERVIEW 256
FIGURE 81 BOE TECHNOLOGY GROUP CO., LTD.: COMPANY SNAPSHOT 257
TABLE 210 BOE TECHNOLOGY GROUP CO., LTD.: PRODUCTS/SOLUTIONS/SERVICES OFFERED 257
TABLE 211 BOE TECHNOLOGY GROUP CO., LTD.: PRODUCT LAUNCHES 258
TABLE 212 BOE TECHNOLOGY GROUP CO., LTD.: DEALS 259
16.3 OTHER PLAYERS 260
16.3.1 PANASONIC HOLDINGS CORPORATION 260
16.3.2 TIANMA MICROELECTRONICS CO., LTD. 261
16.3.3 QISDA CORPORATION 262
16.3.4 TRULY INTERNATIONAL HOLDINGS LIMITED. 263
16.3.5 GESTURETEK 264
16.3.6 HORIZON DISPLAY INC. 265
16.3.7 EGAN VISUAL 265
16.3.8 BAANTO INTERNATIONAL LTD. 266
16.3.9 CRYSTAL DISPLAY SYSTEMS LIMITED 267
16.3.10 BARCO 268
16.3.11 BOXLIGHT 269
16.3.12 PROMETHEAN LIMITED 270
16.3.13 VESTEL 271
16.3.14 ITS, INC. 272
16.3.15 FIRSTOUCH DIGITAL SOLUTIONS 273
*Details on Business Overview, Products/Solutions/Services Offered, Recent Developments, and MnM View (Key strengths/Right to Win, Strategic Choices Made, and Weaknesses and Competitive Threats) might not be captured in case of unlisted companies.
17 APPENDIX 274
17.1 INSIGHTS FROM INDUSTRY EXPERTS 274
17.2 DISCUSSION GUIDE 274
17.3 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 278
17.4 CUSTOMIZATION OPTIONS 280
17.5 RELATED REPORTS 280
17.6 AUTHOR DETAILS 281
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