1 INTRODUCTION 46 
1.1 STUDY OBJECTIVES 46 
1.2 MARKET DEFINITION 46 
1.2.1 INCLUSIONS AND EXCLUSIONS 47 
1.3 MARKET SCOPE 48 
FIGURE 1 TRACK AND TRACE SOLUTIONS MARKET SEGMENTATION 48 
FIGURE 2 TRACK AND TRACE SOLUTIONS MARKET, BY REGION 49 
1.4 YEARS CONSIDERED 49 
1.5 CURRENCY CONSIDERED 50 
TABLE 1 EXCHANGE RATES UTILIZED FOR CONVERSION TO USD 50 
1.6 STAKEHOLDERS 50 
1.7 SUMMARY OF CHANGES 51 
2 RESEARCH METHODOLOGY 52 
2.1 RESEARCH DATA 52 
FIGURE 3 RESEARCH DESIGN 52 
2.1.1 SECONDARY DATA 53 
2.1.1.1 Key data from secondary sources 54 
2.1.2 PRIMARY DATA 54 
FIGURE 4 PRIMARY SOURCES 55 
2.1.2.1 Key data from primary sources 56 
2.1.2.2 Insights from primary experts 57 
FIGURE 5 BREAKDOWN OF PRIMARY INTERVIEWS (DEMAND SIDE), BY COMPANY TYPE, DESIGNATION, AND REGION 57 
FIGURE 6 BREAKDOWN OF PRIMARY INTERVIEWS (DEMAND SIDE), BY COMPANY TYPE, DESIGNATION, AND REGION 58 
2.2 MARKET SIZE ESTIMATION 58 
FIGURE 7 MARKET SIZE ESTIMATION: REVENUE SHARE ANALYSIS 59 
FIGURE 8 TOP-DOWN APPROACH 60 
FIGURE 9 CAGR PROJECTIONS FROM ANALYSIS OF MARKET DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES (2023–2028) 61 
FIGURE 10 CAGR PROJECTIONS: SUPPLY-SIDE ANALYSIS 62 
2.3 DATA TRIANGULATION 63 
FIGURE 11 DATA TRIANGULATION METHODOLOGY 63 
2.4 MARKET SHARE ANALYSIS 64 
2.5 RESEARCH ASSUMPTIONS 64 
2.6 LIMITATIONS 65 
2.6.1 METHODOLOGY-RELATED LIMITATIONS 65 
2.6.2 SCOPE-RELATED LIMITATIONS 65 
2.7 RISK ASSESSMENT 65 
TABLE 2 RISK ASSESSMENT: TRACK AND TRACE SOLUTIONS MARKET 65 
2.8 RECESSION IMPACT ANALYSIS 65 
3 EXECUTIVE SUMMARY 66 
FIGURE 12 TRACK AND TRACE SOLUTIONS MARKET, BY PRODUCT, 2023 VS. 2028 (USD MILLION) 66 
FIGURE 13 TRACK AND TRACE SOLUTIONS MARKET, BY APPLICATION, 2023 VS. 2028 (USD MILLION) 67 
FIGURE 14 TRACK AND TRACE SOLUTIONS MARKET, BY TECHNOLOGY, 2023 VS. 2028 (USD MILLION) 67 
FIGURE 15 TRACK AND TRACE SOLUTIONS MARKET, BY END USER, 2023 VS. 2028 (USD MILLION) 68 
FIGURE 16 TRACK AND TRACE SOLUTIONS MARKET: GEOGRAPHICAL SNAPSHOT 69 
4 PREMIUM INSIGHTS 70 
4.1 TRACK AND TRACE SOLUTIONS MARKET OVERVIEW 70 
FIGURE 17 STRINGENT REGULATIONS AND STANDARDS FOR SERIALIZATION TO DRIVE MARKET 70 
4.2 ASIA PACIFIC: TRACK AND TRACE SOLUTIONS MARKET, BY TECHNOLOGY AND COUNTRY 71 
FIGURE 18 2D BARCODES TO DOMINATE MARKET SHARE OF ASIA PACIFIC, WITH CHINA LEADING IN 2023 71 
4.3 TRACK AND TRACE SOLUTIONS MARKET: GEOGRAPHIC GROWTH OPPORTUNITIES 72 
FIGURE 19 CHINA TO REGISTER HIGHEST GROWTH RATE DURING FORECAST PERIOD 72 
4.4 REGIONAL MIX: TRACK AND TRACE SOLUTIONS MARKET 72 
FIGURE 20 NORTH AMERICA TO DOMINATE TRACK AND TRACE SOLUTIONS MARKET DURING FORECAST PERIOD 72 
4.5 TRACK AND TRACE SOLUTIONS MARKET: DEVELOPED VS. EMERGING MARKETS 73 
FIGURE 21 EMERGING MARKETS TO REGISTER HIGHER GROWTH RATES DURING FORECAST PERIOD 73 
5 MARKET OVERVIEW 74 
5.1 INTRODUCTION 74 
5.2 MARKET DYNAMICS 74 
FIGURE 22 TRACK AND TRACE SOLUTIONS MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 74 
TABLE 3 MARKET DYNAMICS: IMPACT ANALYSIS 75 
5.2.1 DRIVERS 75 
5.2.1.1 Stringent regulations and standards for serialization 75 
TABLE 4 SERIALIZATION AND AGGREGATION REGULATIONS, BY COUNTRY/REGION 76 
5.2.1.2 Increase in focus of manufacturers on brand protection 78 
5.2.1.3 Growth in packaging-related product recalls 78 
FIGURE 23 NUMBER OF DRUG RECALLS, 2012–2020 79 
5.2.1.4 High growth in generic and OTC markets 79 
FIGURE 24 GLOBAL SALES OF GENERIC DRUGS, 2012–2023 (USD BILLION) 79 
FIGURE 25 GLOBAL PHARMACEUTICALS MARKET, 2010–2020 (USD BILLION) 80 
5.2.1.5 Growth of medical device industry 80 
FIGURE 26 GLOBAL MEDICAL DEVICE MARKET, 2016–2020 (USD BILLION) 81 
5.2.2 RESTRAINTS 81 
5.2.2.1 Huge setup costs for technologies 81 
5.2.2.2 Long implementation timeframe of serialization and aggregation 81 
5.2.3 OPPORTUNITIES 82 
5.2.3.1 Increase in offshore pharmaceutical manufacturing 82 
FIGURE 27 PHARMACEUTICAL IMPORTS AND EXPORTS, BY COUNTRY, 2020 (USD BILLION) 82 
5.2.3.2 Remote authentication of products 83 
5.2.3.3 Significant technological advancements in R&D 83 
5.2.3.4 Growth of food traceability market 83 
5.2.4 CHALLENGES 84 
5.2.4.1 Lack of common standards for serialization and aggregation 84 
5.2.4.2 Existence of technologies to deter counterfeiters 84 
5.3 INDUSTRY TRENDS 85 
5.3.1 RISE IN DEMAND FOR INTEGRATED, FULLY AUTOMATED SERIALIZATION AND AGGREGATION SYSTEMS 85 
5.3.2 USE OF BLOCKCHAIN IN TRACK AND TRACE SOLUTIONS 86 
5.4 TECHNOLOGY ANALYSIS 87 
5.4.1 GROWTH IN DEMAND FOR L4 AND L5 TRACK AND TRACE SOLUTIONS IN PHARMACEUTICAL INDUSTRY FOR COMPLIANCE MANAGEMENT 87 
FIGURE 28 TRACK AND TRACE SOLUTIONS OFFERED BY VENDORS, BY LEVEL 88 
5.5 PRICING ANALYSIS 88 
5.5.1 AVERAGE SELLING PRICE TREND, BY PRODUCT 88 
5.5.2 PRICING MODELS AND INDICATIVE PRICES 88 
5.6 PORTER’S FIVE FORCES ANALYSIS 90 
TABLE 5 PORTER’S FIVE FORCES ANALYSIS 90 
5.6.1 INTENSITY OF COMPETITIVE RIVALRY 90 
5.6.2 BARGAINING POWER OF BUYERS 90 
5.6.3 BARGAINING POWER OF SUPPLIERS 90 
5.6.4 THREAT FROM SUBSTITUTES 91 
5.6.5 THREAT FROM NEW ENTRANTS 91 
5.7 REGULATORY LANDSCAPE 92 
FIGURE 29 TRACK AND TRACE SOLUTIONS MARKET: REGULATORY TIMELINES, 
 BY COUNTRY 92 
5.7.1 NORTH AMERICA 93 
TABLE 6 NORTH AMERICA: SERIALIZATION AND E-PEDIGREE REGULATIONS FOR PHARMACEUTICAL INDUSTRY 93 
TABLE 7 US: UDI REGULATIONS FOR MEDICAL DEVICES 94 
5.7.2 EUROPE 94 
TABLE 8 EUROPE: SERIALIZATION REGULATIONS FOR PHARMACEUTICAL INDUSTRY 94 
TABLE 9 EUROPE: REGULATIONS FOR UDI SYSTEM COMPLIANCE 95 
5.7.3 ASIA PACIFIC 95 
TABLE 10 ASIA PACIFIC: SERIALIZATION REGULATIONS FOR PHARMACEUTICAL INDUSTRY 95 
5.7.4 LATIN AMERICA AND MIDDLE EAST & AFRICA 96 
TABLE 11 LATIN AMERICA AND MIDDLE EAST & AFRICA: SERIALIZATION REGULATIONS FOR PHARMACEUTICAL INDUSTRY 96 
5.8 VALUE CHAIN ANALYSIS 96 
FIGURE 30 VALUE CHAIN ANALYSIS 97 
5.9 ECOSYSTEM/MARKET MAP 97 
TABLE 12 TRACK AND TRACE SOLUTIONS MARKET: ECOSYSTEM MAPPING 98 
FIGURE 31 ECOSYSTEM ANALYSIS 99 
5.10 CASE STUDY ANALYSIS 99 
5.10.1 MARKET OPPORTUNITY ANALYSIS OF TRACK AND TRACE SOLUTIONS 99 
5.11 PATENT ANALYSIS 100 
FIGURE 32 NUMBER OF PATENTS PUBLISHED, JANUARY 2013–OCTOBER 2023 100 
FIGURE 33 TOP PATENT OWNERS AND APPLICANTS, JANUARY 2013–OCTOBER 2023 101 
5.12 ADJACENT MARKET ANALYSIS 101 
FIGURE 34 ANTI-COUNTERFEIT PACKAGING MARKET OVERVIEW 102 
FIGURE 35 PHARMACEUTICAL PACKAGING EQUIPMENT MARKET OVERVIEW 103 
5.13 KEY STAKEHOLDERS AND BUYING CRITERIA 103 
5.13.1 KEY STAKEHOLDERS ON BUYING PROCESS 103 
FIGURE 36 INFLUENCE OF STAKEHOLDERS IN BUYING PROCESS 103 
TABLE 13 INFLUENCE OF STAKEHOLDERS IN BUYING PROCESS FOR TOP THREE APPLICATIONS 104 
5.13.2 BUYING CRITERIA 104 
FIGURE 37 KEY BUYING CRITERIA FOR TOP THREE APPLICATIONS 104 
TABLE 14 KEY BUYING CRITERIA FOR TOP THREE APPLICATIONS 105 
5.14 KEY CONFERENCES AND EVENTS 105 
TABLE 15 DETAILED LIST OF CONFERENCES AND EVENTS, 2024 105 
5.15 UNMET NEEDS – TRACK AND TRACE SOLUTIONS MARKET 106 
5.15.1 CHALLENGES ASSOCIATED WITH MANUAL TRACK AND TRACE OF PRODUCTS: END-USER PERSPECTIVE 106 
5.15.2 END-USER DEMAND ANALYSIS FOR TRACK AND TRACE SOLUTIONS 106 
5.16 TRACK AND TRACE SOLUTIONS INVESTMENT LANDSCAPE 107 
FIGURE 38 RECENT FUNDING OF SOME KEY PLAYERS IN TRACK AND TRACE SOLUTION MARKET (USD MILLION) 107 
FIGURE 39 MOST VALUED TRACK AND TRACE SOLUTIONS FIRMS, 2022 (USD BILLION) 107 
  
6 TRACK AND TRACE SOLUTIONS MARKET, BY PRODUCT 108 
6.1 INTRODUCTION 109 
TABLE 16 TRACK AND TRACE SOLUTIONS MARKET, BY PRODUCT, 2021–2028 (USD MILLION) 109 
6.2 SOFTWARE SOLUTIONS 109 
TABLE 17 TRACK AND TRACE SOFTWARE SOLUTIONS MARKET, BY TYPE, 2021–2028 (USD MILLION) 110 
TABLE 18 TRACK AND TRACE SOFTWARE SOLUTIONS MARKET, BY COUNTRY/REGION, 2021–2028 (USD MILLION) 110 
6.2.1 PLANT MANAGERS 111 
6.2.1.1 Growth in awareness regarding secure packaging and strict regulations 111 
TABLE 19 PLANT MANAGERS MARKET, BY COUNTRY/REGION, 2021–2028 (USD MILLION) 111 
6.2.2 ENTERPRISE & NETWORK MANAGERS 112 
6.2.2.1 Reporting mandates of product information 112 
TABLE 20 ENTERPRISE & NETWORK MANAGERS OFFERED BY KEY MARKET PLAYERS 112 
TABLE 21 ENTERPRISE & NETWORK MANAGERS MARKET, BY COUNTRY/REGION, 2021–2028 (USD MILLION) 113 
6.2.3 LINE CONTROLLERS 113 
6.2.3.1 Growth in need to improve supply chain efficiency 113 
TABLE 22 LINE CONTROLLERS OFFERED BY KEY MARKET PLAYERS 114 
TABLE 23 LINE CONTROLLERS MARKET, BY COUNTRY/REGION, 2021–2028 (USD MILLION) 114 
6.2.4 BUNDLE TRACKING SOLUTIONS 115 
6.2.4.1 Demand for accuracy in serialization and identification 115 
TABLE 24 BUNDLE TRACKING SOLUTIONS OFFERED BY KEY MARKET PLAYERS 115 
TABLE 25 BUNDLE TRACKING SOLUTIONS MARKET, BY COUNTRY/REGION, 2021–2028 (USD MILLION) 115 
6.2.5 CASE TRACKING SOLUTIONS 116 
6.2.5.1 Accurate serialization of cases to ensure traceability throughout supply chain 116 
TABLE 26 CASE TRACKING SOLUTIONS OFFERED BY KEY MARKET PLAYERS 116 
TABLE 27 CASE TRACKING SOLUTIONS MARKET, BY COUNTRY/REGION, 2021–2028 (USD MILLION) 116 
6.2.6 WAREHOUSE AND SHIPMENT MANAGERS 117 
6.2.6.1 Management of order receipts from ERP and shipment operations 117 
TABLE 28 WAREHOUSE & SHIPMENT MANAGERS OFFERED BY KEY MARKET PLAYERS 117 
TABLE 29 WAREHOUSE & SHIPMENT MANAGERS MARKET, BY COUNTRY/REGION, 2021–2028 (USD MILLION) 117 
6.2.7 PALLET TRACKING SOLUTIONS 118 
6.2.7.1 Need to identify and verify pallets throughout supply chain 118 
TABLE 30 PALLET TRACKING SOLUTIONS OFFERED BY KEY MARKET PLAYERS 118 
TABLE 31 PALLET TRACKING SOLUTIONS MARKET, BY COUNTRY/REGION, 2021–2028 (USD MILLION) 118 
6.3 HARDWARE COMPONENTS 119 
TABLE 32 TRACK AND TRACE HARDWARE COMPONENTS MARKET, BY TYPE, 2021–2028 (USD MILLION) 119 
TABLE 33 TRACK AND TRACE HARDWARE COMPONENTS MARKET, BY COUNTRY/REGION, 2021–2028 (USD MILLION) 120 
6.3.1 PRINTING & MARKING SOLUTIONS 120 
6.3.1.1 Printing and marking solutions to dominate market 120 
TABLE 34 PRINTING & MARKING SOLUTIONS OFFERED BY KEY MARKET PLAYERS 121 
TABLE 35 PRINTING AND MARKING SOLUTIONS MARKET, BY COUNTRY/REGION, 2021–2028 (USD MILLION) 122 
6.3.2 BARCODE SCANNERS 122 
6.3.2.1 Rise in need for anti-counterfeiting technologies and patient safety 122 
TABLE 36 BARCODE SCANNERS OFFERED BY KEY MARKET PLAYERS 123 
TABLE 37 BARCODE SCANNERS MARKET, BY COUNTRY/REGION, 2021–2028 (USD MILLION) 123 
6.3.3 MONITORING & VERIFICATION SOLUTIONS 124 
6.3.3.1 Optical character recognition and verification camera systems to verify serial numbers and code sets 124 
TABLE 38 MONITORING & VERIFICATION SOLUTIONS OFFERED BY KEY MARKET PLAYERS 124 
TABLE 39 MONITORING & VERIFICATION SOLUTIONS MARKET, BY COUNTRY/REGION, 2021–2028 (USD MILLION) 125 
6.3.4 LABELERS 125 
6.3.4.1 Focus of pharmaceutical industry on implementing anti-counterfeiting measures and making labels tamper-evident 125 
TABLE 40 LABELERS OFFERED BY KEY MARKET PLAYERS 126 
TABLE 41 LABELERS MARKET, BY COUNTRY, 2021–2028 (USD MILLION) 126 
6.3.5 CHECKWEIGHERS 127 
6.3.5.1 Automatic tracking of products from point-of-code verification to reject mechanism 127 
TABLE 42 CHECKWEIGHERS OFFERED BY KEY MARKET PLAYERS 127 
TABLE 43 CHECKWEIGHERS MARKET, BY COUNTRY/REGION, 2021–2028 (USD MILLION) 128 
6.3.6 RFID READERS 128 
6.3.6.1 Reduced data entry errors with easier tracking of pharmaceutical drugs and medical devices 128 
TABLE 44 RFID READERS MARKET, BY COUNTRY/REGION, 2021–2028 (USD MILLION) 129 
6.4 STANDALONE PLATFORMS 129 
6.4.1 INCREASE IN ADOPTION OF FULLY INTEGRATED PLATFORMS WITH AUTOMATED FORMAT ADJUSTMENT 129 
TABLE 45 STANDALONE PLATFORMS OFFERED BY KEY MARKET PLAYERS 130 
TABLE 46 STANDALONE PLATFORMS MARKET, BY COUNTRY/REGION, 2021–2028 (USD MILLION) 131 
  
7 TRACK AND TRACE SOLUTIONS MARKET, BY APPLICATION 132 
7.1 INTRODUCTION 133 
TABLE 47 TRACK AND TRACE SOLUTIONS MARKET, BY APPLICATION, 2021–2028 (USD MILLION) 133 
7.2 SERIALIZATION SOLUTIONS 133 
TABLE 48 SERIALIZATION SOLUTIONS MARKET, BY TYPE, 2021–2028 (USD MILLION) 134 
TABLE 49 SERIALIZATION SOLUTIONS MARKET, BY COUNTRY/REGION, 2021–2028 (USD MILLION) 135 
7.2.1 CARTON SERIALIZATION 135 
7.2.1.1 Serialization mandated to secure supply chain 135 
TABLE 50 CARTON SERIALIZATION MARKET, BY COUNTRY/REGION, 2021–2028 (USD MILLION) 136 
7.2.2 BOTTLE SERIALIZATION 136 
7.2.2.1 Implementation of serialization solutions in China and Turkey 136 
TABLE 51 BOTTLE SERIALIZATION MARKET, BY COUNTRY/REGION, 2021–2028 (USD MILLION) 137 
7.2.3 MEDICAL DEVICE SERIALIZATION 137 
7.2.3.1 Stringent implementation of label mandates, particularly in US 137 
TABLE 52 MEDICAL DEVICE SERIALIZATION MARKET, BY COUNTRY/REGION, 2021–2028 (USD MILLION) 138 
7.2.4 BLISTER SERIALIZATION 139 
7.2.4.1 Higher growth in adoption in Europe and Asia Pacific 139 
TABLE 53 BLISTER SERIALIZATION MARKET, BY COUNTRY/REGION, 2021–2028 (USD MILLION) 139 
7.2.5 VIAL & AMPOULE SERIALIZATION 140 
7.2.5.1 Increase in demand for serialization at primary packaging level 140 
TABLE 54 VIAL & AMPOULE SERIALIZATION MARKET, BY COUNTRY/REGION, 2021–2028 (USD MILLION) 140 
7.3 AGGREGATION SOLUTIONS 141 
TABLE 55 REGULATORY STANDARDS FOR AGGREGATION SOLUTIONS AT VARIOUS PACKAGING LEVELS 141 
TABLE 56 AGGREGATION SOLUTIONS MARKET, BY TYPE, 2021–2028 (USD MILLION) 141 
TABLE 57 AGGREGATION SOLUTIONS MARKET, BY COUNTRY, 2021–2028 (USD MILLION) 142 
7.3.1 CASE AGGREGATION 142 
7.3.1.1 Benefits of better supply chain visibility among bundles 142 
TABLE 58 CASE AGGREGATION MARKET, BY COUNTRY/REGION, 2021–2028 (USD MILLION) 143 
7.3.2 PALLET AGGREGATION 143 
7.3.2.1 Higher demand for brand protection 143 
TABLE 59 PALLET AGGREGATION MARKET, BY COUNTRY, 2021–2028 (USD MILLION) 144 
7.3.3 BUNDLE AGGREGATION 144 
7.3.3.1 Greater awareness about secure packaging and regulatory mandates 144 
TABLE 60 BUNDLE AGGREGATION MARKET, BY COUNTRY/REGION, 2021–2028 (USD MILLION) 145 
7.4 TRACKING, TRACING, AND REPORTING SOLUTIONS 145 
7.4.1 HIGHER EMPHASIS ON REGULATORY VIGILANCE 145 
TABLE 61 TRACKING, TRACING, AND REPORTING SOLUTIONS MARKET, BY COUNTRY/REGION, 2021–2028 (USD MILLION) 146 
8 TRACK AND TRACE SOLUTIONS MARKET, BY TECHNOLOGY 147 
8.1 INTRODUCTION 148 
TABLE 62 TRACK AND TRACE SOLUTIONS MARKET, BY TECHNOLOGY, 2021–2028 (USD MILLION) 148 
8.2 2D BARCODES 148 
8.2.1 HIGHER DATA DENSITY AND SPACE EFFICIENCY OF 2D BARCODES 148 
TABLE 63 2D BARCODES MARKET, BY COUNTRY/REGION, 2021–2028 (USD MILLION) 150 
8.3 RADIOFREQUENCY IDENTIFICATION 150 
8.3.1 INCREASE IN ADOPTION OF MEDICAL DEVICES AND COSMETIC PRODUCT DISTRIBUTION 150 
TABLE 64 RFID MARKET, BY COUNTRY/REGION, 2021–2028 (USD MILLION) 151 
8.4 LINEAR BARCODES 151 
8.4.1 HIGH ADOPTION IN ASIA PACIFIC COUNTRIES 151 
TABLE 65 LINEAR BARCODES MARKET, BY COUNTRY, 2021–2028 (USD MILLION) 152 
9 TRACK AND TRACE SOLUTIONS MARKET, BY END USER 153 
9.1 INTRODUCTION 154 
TABLE 66 TRACK AND TRACE SOLUTIONS MARKET, BY END USER, 2021–2028 (USD MILLION) 154 
9.2 PHARMACEUTICAL & BIOPHARMACEUTICAL COMPANIES 154 
9.2.1 REGULATORY MANDATES FOR SERIALIZATION IN PHARMACEUTICAL SUPPLY CHAINS 154 
TABLE 67 TRACK AND TRACE SOLUTIONS MARKET FOR PHARMACEUTICAL & BIOPHARMACEUTICAL COMPANIES, BY COUNTRY/REGION, 2021–2028 (USD MILLION) 156 
9.3 FOOD INDUSTRY 156 
9.3.1 INCREASE IN FOODBORNE DISEASE OUTBREAKS AND HIGHER HEALTH CONSCIOUSNESS 156 
TABLE 68 TRACK AND TRACE SOLUTIONS MARKET FOR FOOD INDUSTRY, BY COUNTRY/REGION, 2021–2028 (USD MILLION) 158 
9.4 MEDICAL DEVICE COMPANIES 158 
9.4.1 MANDATES FOR SERIALIZATION AND UDI COMPLIANCE 158 
TABLE 69 TRACK AND TRACE SOLUTIONS MARKET FOR MEDICAL DEVICE COMPANIES, BY COUNTRY/REGION, 2021–2028 (USD MILLION) 159 
9.5 COSMETIC INDUSTRY 160 
9.5.1 IMPLEMENTATION OF MEASURES AGAINST COUNTERFEITING 160 
TABLE 70 TRACK AND TRACE SOLUTIONS MARKET FOR COSMETIC INDUSTRY, BY COUNTRY/REGION, 2021–2028 (USD MILLION) 160 
9.6 OTHER END USERS 161 
TABLE 71 TRACK AND TRACE SOLUTIONS MARKET FOR OTHER END USERS, BY COUNTRY/REGION, 2021–2028 (USD MILLION) 161 
10 TRACK AND TRACE SOLUTIONS MARKET, BY REGION 162 
10.1 INTRODUCTION 163 
TABLE 72 TRACK AND TRACE SOLUTIONS MARKET, BY REGION, 2021–2028 (USD MILLION) 163 
10.2 NORTH AMERICA 163 
FIGURE 40 NORTH AMERICA: MARKET SNAPSHOT 164 
TABLE 73 NORTH AMERICA: TRACK AND TRACE SOLUTIONS MARKET, BY COUNTRY, 2021–2028 (USD MILLION) 165 
TABLE 74 NORTH AMERICA: TRACK AND TRACE SOLUTIONS MARKET, BY PRODUCT, 2021–2028 (USD MILLION) 165 
TABLE 75 NORTH AMERICA: TRACK AND TRACE SOFTWARE SOLUTIONS MARKET, BY TYPE, 2021–2028 (USD MILLION) 165 
TABLE 76 NORTH AMERICA: TRACK AND TRACE HARDWARE COMPONENTS MARKET, BY TYPE, 2021–2028 (USD MILLION) 166 
TABLE 77 NORTH AMERICA: TRACK AND TRACE SOLUTIONS MARKET, BY TECHNOLOGY, 2021–2028 (USD MILLION) 166 
TABLE 78 NORTH AMERICA: TRACK AND TRACE SOLUTIONS MARKET, BY APPLICATION, 2021–2028 (USD MILLION) 166 
TABLE 79 NORTH AMERICA: SERIALIZATION SOLUTIONS MARKET, BY TYPE, 2021–2028 (USD MILLION) 167 
TABLE 80 NORTH AMERICA: AGGREGATION SOLUTIONS MARKET, BY TYPE, 2021–2028 (USD MILLION) 167 
TABLE 81 NORTH AMERICA: TRACK AND TRACE SOLUTIONS MARKET, BY END USER, 2021–2028 (USD MILLION) 167 
10.2.1 US 168 
10.2.1.1 Stringent mandates regarding identifiers in place for significantly large medical devices market 168 
TABLE 82 US: KEY MACROINDICATORS 169 
TABLE 83 US: TRACK AND TRACE SOLUTIONS MARKET, BY PRODUCT, 2021–2028 (USD MILLION) 169 
TABLE 84 US: TRACK AND TRACE SOFTWARE SOLUTIONS MARKET, BY TYPE, 2021–2028 (USD MILLION) 169 
TABLE 85 US: TRACK AND TRACE HARDWARE COMPONENTS MARKET, BY TYPE, 2021–2028 (USD MILLION) 170 
TABLE 86 US: TRACK AND TRACE SOLUTIONS MARKET, BY TECHNOLOGY, 2021–2028 (USD MILLION) 170 
TABLE 87 US: TRACK AND TRACE SOLUTIONS MARKET, BY APPLICATION, 2021–2028 (USD MILLION) 170 
TABLE 88 US: SERIALIZATION SOLUTIONS MARKET, BY TYPE, 2021–2028 (USD MILLION) 171 
TABLE 89 US: AGGREGATION SOLUTIONS MARKET, BY TYPE, 2021–2028 (USD MILLION) 171 
TABLE 90 US: TRACK AND TRACE SOLUTIONS MARKET, BY END USER, 2021–2028 (USD MILLION) 171 
10.2.2 CANADA 172 
10.2.2.1 Growth in government focus on serialization in pharmaceutical industry 172 
TABLE 91 CANADA: KEY MACROINDICATORS 172 
TABLE 92 CANADA: TRACK AND TRACE SOLUTIONS MARKET, BY PRODUCT, 2021–2028 (USD MILLION) 172 
TABLE 93 CANADA: TRACK AND TRACE SOFTWARE SOLUTIONS MARKET, BY TYPE, 2021–2028 (USD MILLION) 173 
TABLE 94 CANADA: TRACK AND TRACE HARDWARE COMPONENTS MARKET, BY TYPE, 2021–2028 (USD MILLION) 173 
TABLE 95 CANADA: TRACK AND TRACE SOLUTIONS MARKET, BY TECHNOLOGY, 2021–2028 (USD MILLION) 174 
TABLE 96 CANADA: TRACK AND TRACE SOLUTIONS MARKET, BY APPLICATION, 2021–2028 (USD MILLION) 174 
TABLE 97 CANADA: SERIALIZATION SOLUTIONS MARKET, BY TYPE, 2021–2028 (USD MILLION) 174 
TABLE 98 CANADA: AGGREGATION SOLUTIONS MARKET, BY TYPE, 2021–2028 (USD MILLION) 175 
TABLE 99 CANADA: TRACK AND TRACE SOLUTIONS MARKET, BY END USER, 2021–2028 (USD MILLION) 175 
10.3 EUROPE 175 
TABLE 100 EUROPE: TRACK AND TRACE SOLUTIONS MARKET, BY COUNTRY, 2021–2028 (USD MILLION) 176 
TABLE 101 EUROPE: TRACK AND TRACE SOLUTIONS MARKET, BY PRODUCT, 2021–2028 (USD MILLION) 176 
TABLE 102 EUROPE: TRACK AND TRACE SOFTWARE SOLUTIONS MARKET, BY TYPE, 2021–2028 (USD MILLION) 177 
TABLE 103 EUROPE: TRACK AND TRACE HARDWARE COMPONENTS MARKET, BY TYPE, 2021–2028 (USD MILLION) 177 
TABLE 104 EUROPE: TRACK AND TRACE SOLUTIONS MARKET, BY TECHNOLOGY, 2021–2028 (USD MILLION) 178 
TABLE 105 EUROPE: TRACK AND TRACE SOLUTIONS MARKET, BY APPLICATION, 2021–2028 (USD MILLION) 178 
TABLE 106 EUROPE: SERIALIZATION SOLUTIONS MARKET, BY TYPE, 2021–2028 (USD MILLION) 178 
TABLE 107 EUROPE: AGGREGATION SOLUTIONS MARKET, BY TYPE, 2021–2028 (USD MILLION) 179 
TABLE 108 EUROPE: TRACK AND TRACE SOLUTIONS MARKET, BY END USER, 2021–2028 (USD MILLION) 179 
10.3.1 GERMANY 179 
10.3.1.1 Presence of prominent pharmaceutical manufacturers, favorable regulatory policies, and well-developed healthcare system 179 
TABLE 109 GERMANY: KEY MACROINDICATORS 180 
TABLE 110 GERMANY: TRACK AND TRACE SOLUTIONS MARKET, BY PRODUCT, 2021–2028 (USD MILLION) 180 
TABLE 111 GERMANY: TRACK AND TRACE SOFTWARE SOLUTIONS MARKET, BY TYPE, 2021–2028 (USD MILLION) 180 
TABLE 112 GERMANY: TRACK AND TRACE HARDWARE COMPONENTS MARKET, BY TYPE, 2021–2028 (USD MILLION) 181 
TABLE 113 GERMANY: TRACK AND TRACE SOLUTIONS MARKET, BY TECHNOLOGY, 2021–2028 (USD MILLION) 181 
TABLE 114 GERMANY: TRACK AND TRACE SOLUTIONS MARKET, BY APPLICATION, 2021–2028 (USD MILLION) 181 
TABLE 115 GERMANY: SERIALIZATION SOLUTIONS MARKET, BY TYPE, 2021–2028 (USD MILLION) 182 
TABLE 116 GERMANY: AGGREGATION SOLUTIONS MARKET, BY TYPE, 2021–2028 (USD MILLION) 182 
TABLE 117 GERMANY: TRACK AND TRACE SOLUTIONS MARKET, BY END USER, 2021–2028 (USD MILLION) 182 
10.3.2 FRANCE 183 
10.3.2.1 Presence of leading pharmaceutical companies 183 
TABLE 118 FRANCE: KEY MACROINDICATORS 183 
TABLE 119 FRANCE: TRACK AND TRACE SOLUTIONS MARKET, BY PRODUCT, 2021–2028 (USD MILLION) 183 
TABLE 120 FRANCE: TRACK AND TRACE SOFTWARE SOLUTIONS MARKET, BY TYPE, 2021–2028 (USD MILLION) 184 
TABLE 121 FRANCE: TRACK AND TRACE HARDWARE COMPONENTS MARKET, BY TYPE, 2021–2028 (USD MILLION) 184 
TABLE 122 FRANCE: TRACK AND TRACE SOLUTIONS MARKET, BY TECHNOLOGY, 2021–2028 (USD MILLION) 185 
TABLE 123 FRANCE: TRACK AND TRACE SOLUTIONS MARKET, BY APPLICATION, 2021–2028 (USD MILLION) 185 
TABLE 124 FRANCE: SERIALIZATION SOLUTIONS MARKET, BY TYPE, 2021–2028 (USD MILLION) 185 
TABLE 125 FRANCE: AGGREGATION SOLUTIONS MARKET, BY TYPE, 2021–2028 (USD MILLION) 186 
TABLE 126 FRANCE: TRACK AND TRACE SOLUTIONS MARKET, BY END USER, 2021–2028 (USD MILLION) 186 
10.3.3 ITALY 186 
10.3.3.1 Growth in counterfeit and OTC drugs 186 
TABLE 127 ITALY: KEY MACROINDICATORS 187 
TABLE 128 ITALY: TRACK AND TRACE SOLUTIONS MARKET, BY PRODUCT, 2021–2028 (USD MILLION) 187 
TABLE 129 ITALY: TRACK AND TRACE SOFTWARE SOLUTIONS MARKET, BY TYPE, 2021–2028 (USD MILLION) 188 
TABLE 130 ITALY: TRACK AND TRACE HARDWARE COMPONENTS MARKET, BY TYPE, 2021–2028 (USD MILLION) 188 
TABLE 131 ITALY: TRACK AND TRACE SOLUTIONS MARKET, BY TECHNOLOGY, 2021–2028 (USD MILLION) 189 
TABLE 132 ITALY: TRACK AND TRACE SOLUTIONS MARKET, BY APPLICATION, 2021–2028 (USD MILLION) 189 
TABLE 133 ITALY: SERIALIZATION SOLUTIONS MARKET, BY TYPE, 2021–2028 (USD MILLION) 189 
TABLE 134 ITALY: AGGREGATION SOLUTIONS MARKET, BY TYPE, 2021–2028 (USD MILLION) 190 
TABLE 135 ITALY: TRACK AND TRACE SOLUTIONS MARKET, BY END USER, 2021–2028 (USD MILLION) 190 
10.3.4 SWITZERLAND 190 
10.3.4.1 Implementation of serialization solutions with large-scale exports 190 
TABLE 136 SWITZERLAND: KEY MACROINDICATORS 191 
TABLE 137 SWITZERLAND: TRACK AND TRACE SOLUTIONS MARKET, BY PRODUCT, 2021–2028 (USD MILLION) 191 
TABLE 138 SWITZERLAND: TRACK AND TRACE SOFTWARE SOLUTIONS MARKET, BY TYPE, 2021–2028 (USD MILLION) 192 
TABLE 139 SWITZERLAND: TRACK AND TRACE HARDWARE COMPONENTS MARKET, BY TYPE, 2021–2028 (USD MILLION) 192 
TABLE 140 SWITZERLAND: TRACK AND TRACE SOLUTIONS MARKET, BY TECHNOLOGY, 2021–2028 (USD MILLION) 193 
TABLE 141 SWITZERLAND: TRACK AND TRACE SOLUTIONS MARKET, BY APPLICATION, 2021–2028 (USD MILLION) 193 
TABLE 142 SWITZERLAND: SERIALIZATION SOLUTIONS MARKET, BY TYPE, 2021–2028 (USD MILLION) 193 
TABLE 143 SWITZERLAND: AGGREGATION SOLUTIONS MARKET, BY TYPE, 2021–2028 (USD MILLION) 194 
TABLE 144 SWITZERLAND: TRACK AND TRACE SOLUTIONS MARKET, BY END USER, 2021–2028 (USD MILLION) 194 
10.3.5 UK 194 
10.3.5.1 Large pharmaceutical market and growth of geriatric population 194 
TABLE 145 UK: KEY MACROINDICATORS 195 
TABLE 146 UK: TRACK AND TRACE SOLUTIONS MARKET, BY PRODUCT, 2021–2028 (USD MILLION) 195 
TABLE 147 UK: TRACK AND TRACE SOFTWARE SOLUTIONS MARKET, BY TYPE, 2021–2028 (USD MILLION) 195 
TABLE 148 UK: TRACK AND TRACE HARDWARE COMPONENTS MARKET, BY TYPE, 2021–2028 (USD MILLION) 196 
TABLE 149 UK: TRACK AND TRACE SOLUTIONS MARKET, BY TECHNOLOGY, 2021–2028 (USD MILLION) 196 
TABLE 150 UK: TRACK AND TRACE SOLUTIONS MARKET, BY APPLICATION, 2021–2028 (USD MILLION) 196 
TABLE 151 UK: SERIALIZATION SOLUTIONS MARKET, BY TYPE, 2021–2028 (USD MILLION) 197 
TABLE 152 UK: AGGREGATION SOLUTIONS MARKET, BY TYPE, 2021–2028 (USD MILLION) 197 
TABLE 153 UK: TRACK AND TRACE SOLUTIONS MARKET, BY END USER, 2021–2028 (USD MILLION) 197 
10.3.6 SPAIN 198 
10.3.6.1 Increase in generic drugs and development of medical device sectors 198 
TABLE 154 SPAIN: KEY MACROINDICATORS 198 
TABLE 155 SPAIN: TRACK AND TRACE SOLUTIONS MARKET, BY PRODUCT, 2021–2028 (USD MILLION) 199 
TABLE 156 SPAIN: TRACK AND TRACE SOFTWARE SOLUTIONS MARKET, BY TYPE, 2021–2028 (USD MILLION) 199 
TABLE 157 SPAIN: TRACK AND TRACE HARDWARE COMPONENTS MARKET, BY TYPE, 2021–2028 (USD MILLION) 200 
TABLE 158 SPAIN: TRACK AND TRACE SOLUTIONS MARKET, BY TECHNOLOGY, 2021–2028 (USD MILLION) 200 
TABLE 159 SPAIN: TRACK AND TRACE SOLUTIONS MARKET, BY APPLICATION, 2021–2028 (USD MILLION) 200 
TABLE 160 SPAIN: SERIALIZATION SOLUTIONS MARKET, BY TYPE, 2021–2028 (USD MILLION) 201 
TABLE 161 SPAIN: AGGREGATION SOLUTIONS MARKET, BY TYPE, 2021–2028 (USD MILLION) 201 
TABLE 162 SPAIN: TRACK AND TRACE SOLUTIONS MARKET, BY END USER, 2021–2028 (USD MILLION) 201 
10.3.7 REST OF EUROPE 202 
TABLE 163 REST OF EUROPE: TRACK AND TRACE SOLUTIONS MARKET, BY PRODUCT, 2021–2028 (USD MILLION) 202 
TABLE 164 REST OF EUROPE: TRACK AND TRACE SOFTWARE SOLUTIONS MARKET, BY TYPE, 2021–2028 (USD MILLION) 203 
TABLE 165 REST OF EUROPE: TRACK AND TRACE HARDWARE COMPONENTS MARKET, BY TYPE, 2021–2028 (USD MILLION) 203 
TABLE 166 REST OF EUROPE: TRACK AND TRACE SOLUTIONS MARKET, BY TECHNOLOGY, 2021–2028 (USD MILLION) 204 
TABLE 167 REST OF EUROPE: TRACK AND TRACE SOLUTIONS MARKET, BY APPLICATION, 2021–2028 (USD MILLION) 204 
TABLE 168 REST OF EUROPE: SERIALIZATION SOLUTIONS MARKET, BY TYPE, 2021–2028 (USD MILLION) 204 
TABLE 169 REST OF EUROPE: AGGREGATION SOLUTIONS MARKET, BY TYPE, 2021–2028 (USD MILLION) 205 
TABLE 170 REST OF EUROPE: TRACK AND TRACE SOLUTIONS MARKET, BY END USER, 2021–2028 (USD MILLION) 205 
10.4 ASIA PACIFIC 205 
FIGURE 41 ASIA PACIFIC: MARKET SNAPSHOT 206 
TABLE 171 ASIA PACIFIC: TRACK AND TRACE SOLUTIONS MARKET, BY COUNTRY, 2021–2028 (USD MILLION) 207 
TABLE 172 ASIA PACIFIC: TRACK AND TRACE SOLUTIONS MARKET, BY PRODUCT, 2021–2028 (USD MILLION) 207 
TABLE 173 ASIA PACIFIC: TRACK AND TRACE SOFTWARE SOLUTIONS MARKET, BY TYPE, 2021–2028 (USD MILLION) 208 
TABLE 174 ASIA PACIFIC: TRACK AND TRACE HARDWARE COMPONENTS MARKET, BY TYPE, 2021–2028 (USD MILLION) 208 
TABLE 175 ASIA PACIFIC: TRACK AND TRACE SOLUTIONS MARKET, BY TECHNOLOGY, 2021–2028 (USD MILLION) 209 
TABLE 176 ASIA PACIFIC: TRACK AND TRACE SOLUTIONS MARKET, BY APPLICATION, 2021–2028 (USD MILLION) 209 
TABLE 177 ASIA PACIFIC: SERIALIZATION SOLUTIONS MARKET, BY TYPE, 2021–2028 (USD MILLION) 209 
TABLE 178 ASIA PACIFIC: AGGREGATION SOLUTIONS MARKET, BY TYPE, 2021–2028 (USD MILLION) 210 
TABLE 179 ASIA PACIFIC: TRACK AND TRACE SOLUTIONS MARKET, BY END USER, 2021–2028 (USD MILLION) 210 
10.4.1 CHINA 210 
10.4.1.1 Rapidly growing pharmaceutical industry and favorable government mandates 210 
TABLE 180 CHINA: KEY MACROINDICATORS 211 
TABLE 181 CHINA: TRACK AND TRACE SOLUTIONS MARKET, BY PRODUCT, 2021–2028 (USD MILLION) 212 
TABLE 182 CHINA: TRACK AND TRACE SOFTWARE SOLUTIONS MARKET, BY TYPE, 2021–2028 (USD MILLION) 212 
TABLE 183 CHINA: TRACK AND TRACE HARDWARE COMPONENTS MARKET, BY TYPE, 2021–2028 (USD MILLION) 213 
TABLE 184 CHINA: TRACK AND TRACE SOLUTIONS MARKET, BY TECHNOLOGY, 2021–2028 (USD MILLION) 213 
TABLE 185 CHINA: TRACK AND TRACE SOLUTIONS MARKET, BY APPLICATION, 2021–2028 (USD MILLION) 213 
TABLE 186 CHINA: SERIALIZATION SOLUTIONS MARKET, BY TYPE, 2021–2028 (USD MILLION) 214 
TABLE 187 CHINA: AGGREGATION SOLUTIONS MARKET, BY TYPE, 2021–2028 (USD MILLION) 214 
TABLE 188 CHINA: TRACK AND TRACE SOLUTIONS MARKET, BY END USER, 2021–2028 (USD MILLION) 214 
10.4.2 JAPAN 215 
10.4.2.1 Greater use of serialization with track and trace solutions in pharmaceutical supply chain 215 
TABLE 189 JAPAN: KEY MACROINDICATORS 215 
TABLE 190 JAPAN: TRACK AND TRACE SOLUTIONS MARKET, BY PRODUCT, 2021–2028 (USD MILLION) 216 
TABLE 191 JAPAN: TRACK AND TRACE SOFTWARE SOLUTIONS MARKET, BY TYPE, 2021–2028 (USD MILLION) 216 
TABLE 192 JAPAN: TRACK AND TRACE HARDWARE COMPONENTS MARKET, BY TYPE, 2021–2028 (USD MILLION) 217 
TABLE 193 JAPAN: TRACK AND TRACE SOLUTIONS MARKET, BY TECHNOLOGY, 2021–2028 (USD MILLION) 217 
TABLE 194 JAPAN: TRACK AND TRACE SOLUTIONS MARKET, BY APPLICATION, 2021–2028 (USD MILLION) 217 
TABLE 195 JAPAN: SERIALIZATION SOLUTIONS MARKET, BY TYPE, 2021–2028 (USD MILLION) 218 
TABLE 196 JAPAN: AGGREGATION SOLUTIONS MARKET, BY TYPE, 2021–2028 (USD MILLION) 218 
TABLE 197 JAPAN: TRACK AND TRACE SOLUTIONS MARKET, BY END USER, 2021–2028 (USD MILLION) 218 
10.4.3 INDIA 219 
10.4.3.1 Low manufacturing cost and skilled workforce to attract outsourcing and investments 219 
TABLE 198 INDIA: KEY MACROINDICATORS 220 
TABLE 199 INDIA: TRACK AND TRACE SOLUTIONS MARKET, BY PRODUCT, 2021–2028 (USD MILLION) 220 
TABLE 200 INDIA: TRACK AND TRACE SOFTWARE SOLUTIONS MARKET, BY TYPE, 2021–2028 (USD MILLION) 220 
TABLE 201 INDIA: TRACK AND TRACE HARDWARE COMPONENTS MARKET, BY TYPE, 2021–2028 (USD MILLION) 221 
TABLE 202 INDIA: TRACK AND TRACE SOLUTIONS MARKET, BY TECHNOLOGY, 2021–2028 (USD MILLION) 221 
TABLE 203 INDIA: TRACK AND TRACE SOLUTIONS MARKET, BY APPLICATION, 2021–2028 (USD MILLION) 221 
TABLE 204 INDIA: SERIALIZATION SOLUTIONS MARKET, BY TYPE, 2021–2028 (USD MILLION) 222 
TABLE 205 INDIA: AGGREGATION SOLUTIONS MARKET, BY TYPE, 2021–2028 (USD MILLION) 222 
TABLE 206 INDIA: TRACK AND TRACE SOLUTIONS MARKET, BY END USER, 2021–2028 (USD MILLION) 222 
10.4.4 SOUTH KOREA 223 
10.4.4.1 Increased spending on geriatric health and coverage for major chronic diseases 223 
TABLE 207 SOUTH KOREA: KEY MACROINDICATORS 223 
TABLE 208 SOUTH KOREA: TRACK AND TRACE SOLUTIONS MARKET, BY PRODUCT, 2021–2028 (USD MILLION) 224 
TABLE 209 SOUTH KOREA: TRACK AND TRACE SOFTWARE SOLUTIONS MARKET, BY TYPE, 2021–2028 (USD MILLION) 224 
TABLE 210 SOUTH KOREA: TRACK AND TRACE HARDWARE COMPONENTS MARKET, BY TYPE, 2021–2028 (USD MILLION) 225 
TABLE 211 SOUTH KOREA: TRACK AND TRACE SOLUTIONS MARKET, BY TECHNOLOGY, 2021–2028 (USD MILLION) 225 
TABLE 212 SOUTH KOREA: TRACK AND TRACE SOLUTIONS MARKET, BY APPLICATION, 2021–2028 (USD MILLION) 225 
TABLE 213 SOUTH KOREA: SERIALIZATION SOLUTIONS MARKET, BY TYPE, 2021–2028 (USD MILLION) 226 
TABLE 214 SOUTH KOREA: AGGREGATION SOLUTIONS MARKET, BY TYPE, 2021–2028 (USD MILLION) 226 
TABLE 215 SOUTH KOREA: TRACK AND TRACE SOLUTIONS MARKET, BY END USER, 2021–2028 (USD MILLION) 226 
10.4.5 AUSTRALIA 227 
10.4.5.1 Favorable R&D tax benefits for pharmaceutical industry 227 
TABLE 216 AUSTRALIA: KEY MACROINDICATORS 228 
TABLE 217 AUSTRALIA: TRACK AND TRACE SOLUTIONS MARKET, BY PRODUCT, 2021–2028 (USD MILLION) 228 
TABLE 218 AUSTRALIA: TRACK AND TRACE SOFTWARE SOLUTIONS MARKET, BY TYPE, 2021–2028 (USD MILLION) 228 
TABLE 219 AUSTRALIA: TRACK AND TRACE HARDWARE COMPONENTS MARKET, BY TYPE, 2021–2028 (USD MILLION) 229 
TABLE 220 AUSTRALIA: TRACK AND TRACE SOLUTIONS MARKET, BY TECHNOLOGY, 2021–2028 (USD MILLION) 229 
TABLE 221 AUSTRALIA: TRACK AND TRACE SOLUTIONS MARKET, BY APPLICATION, 2021–2028 (USD MILLION) 229 
TABLE 222 AUSTRALIA: SERIALIZATION SOLUTIONS MARKET, BY TYPE, 2021–2028 (USD MILLION) 230 
TABLE 223 AUSTRALIA: AGGREGATION SOLUTIONS MARKET, BY TYPE, 2021–2028 (USD MILLION) 230 
TABLE 224 AUSTRALIA: TRACK AND TRACE SOLUTIONS MARKET, BY END USER, 2021–2028 (USD MILLION) 230 
10.4.6 REST OF ASIA PACIFIC 231 
TABLE 225 REST OF ASIA PACIFIC: TRACK AND TRACE SOLUTIONS MARKET, BY PRODUCT, 2021–2028 (USD MILLION) 231 
TABLE 226 REST OF ASIA PACIFIC: TRACK AND TRACE SOFTWARE SOLUTIONS MARKET, BY TYPE, 2021–2028 (USD MILLION) 231 
TABLE 227 REST OF ASIA PACIFIC: TRACK AND TRACE HARDWARE COMPONENTS MARKET, BY TYPE, 2021–2028 (USD MILLION) 232 
TABLE 228 REST OF ASIA PACIFIC: TRACK AND TRACE SOLUTIONS MARKET, BY TECHNOLOGY, 2021–2028 (USD MILLION) 232 
TABLE 229 REST OF ASIA PACIFIC: TRACK AND TRACE SOLUTIONS MARKET, BY APPLICATION, 2021–2028 (USD MILLION) 232 
TABLE 230 REST OF ASIA PACIFIC: SERIALIZATION SOLUTIONS MARKET, BY TYPE, 2021–2028 (USD MILLION) 233 
TABLE 231 REST OF ASIA PACIFIC: AGGREGATION SOLUTIONS MARKET, BY TYPE, 2021–2028 (USD MILLION) 233 
TABLE 232 REST OF ASIA PACIFIC: TRACK AND TRACE SOLUTIONS MARKET, BY END USER, 2021–2028 (USD MILLION) 233 
10.5 LATIN AMERICA 234 
TABLE 233 LATIN AMERICA: TRACK AND TRACE SOLUTIONS MARKET, BY COUNTRY, 2021–2028 (USD MILLION) 234 
TABLE 234 LATIN AMERICA: TRACK AND TRACE SOLUTIONS MARKET, BY PRODUCT, 2021–2028 (USD MILLION) 234 
TABLE 235 LATIN AMERICA: TRACK AND TRACE SOFTWARE SOLUTIONS MARKET, BY TYPE, 2021–2028 (USD MILLION) 235 
TABLE 236 LATIN AMERICA: TRACK AND TRACE HARDWARE COMPONENTS MARKET, BY TYPE, 2021–2028 (USD MILLION) 235 
TABLE 237 LATIN AMERICA: TRACK AND TRACE SOLUTIONS MARKET, BY TECHNOLOGY, 2021–2028 (USD MILLION) 236 
TABLE 238 LATIN AMERICA: TRACK AND TRACE SOLUTIONS MARKET, BY APPLICATION, 2021–2028 (USD MILLION) 236 
TABLE 239 LATIN AMERICA: SERIALIZATION SOLUTIONS MARKET, BY TYPE, 2021–2028 (USD MILLION) 236 
TABLE 240 LATIN AMERICA: AGGREGATION SOLUTIONS MARKET, BY TYPE, 2021–2028 (USD MILLION) 237 
TABLE 241 LATIN AMERICA: TRACK AND TRACE SOLUTIONS MARKET, BY END USER, 2021–2028 (USD MILLION) 237 
10.5.1 BRAZIL 237 
10.5.1.1 Large pharmaceutical industry and increased investments in healthcare 237 
TABLE 242 BRAZIL: KEY MACROINDICATORS 238 
TABLE 243 BRAZIL: TRACK AND TRACE SOLUTIONS MARKET, BY PRODUCT, 2021–2028 (USD MILLION) 238 
TABLE 244 BRAZIL: TRACK AND TRACE SOFTWARE SOLUTIONS MARKET, BY TYPE, 2021–2028 (USD MILLION) 239 
TABLE 245 BRAZIL: TRACK AND TRACE HARDWARE COMPONENTS MARKET, BY TYPE, 2021–2028 (USD MILLION) 239 
TABLE 246 BRAZIL: TRACK AND TRACE SOLUTIONS MARKET, BY TECHNOLOGY, 2021–2028 (USD MILLION) 240 
TABLE 247 BRAZIL: TRACK AND TRACE SOLUTIONS MARKET, BY APPLICATION, 2021–2028 (USD MILLION) 240 
TABLE 248 BRAZIL: SERIALIZATION SOLUTIONS MARKET, BY TYPE, 2021–2028 (USD MILLION) 240 
TABLE 249 BRAZIL: AGGREGATION SOLUTIONS MARKET, BY TYPE, 2021–2028 (USD MILLION) 241 
TABLE 250 BRAZIL: TRACK AND TRACE SOLUTIONS MARKET, BY END USER, 2021–2028 (USD MILLION) 241 
10.5.2 MEXICO 241 
10.5.2.1 Increase in government support for biotechnology and pharmaceutical industries 241 
TABLE 251 MEXICO: KEY MACROINDICATORS 242 
TABLE 252 MEXICO: TRACK AND TRACE SOLUTIONS MARKET, BY PRODUCT, 2021–2028 (USD MILLION) 242 
TABLE 253 MEXICO: TRACK AND TRACE SOFTWARE SOLUTIONS MARKET, BY TYPE, 2021–2028 (USD MILLION) 243 
TABLE 254 MEXICO: TRACK AND TRACE HARDWARE COMPONENTS MARKET, BY TYPE, 2021–2028 (USD MILLION) 243 
TABLE 255 MEXICO: TRACK AND TRACE SOLUTIONS MARKET, BY TECHNOLOGY, 2021–2028 (USD MILLION) 244 
TABLE 256 MEXICO: TRACK AND TRACE SOLUTIONS MARKET, BY APPLICATION, 2021–2028 (USD MILLION) 244 
TABLE 257 MEXICO: SERIALIZATION SOLUTIONS MARKET, BY TYPE, 2021–2028 (USD MILLION) 244 
TABLE 258 MEXICO: AGGREGATION SOLUTIONS MARKET, BY TYPE, 2021–2028 (USD MILLION) 245 
TABLE 259 MEXICO: TRACK AND TRACE SOLUTIONS MARKET, BY END USER, 2021–2028 (USD MILLION) 245 
10.5.3 REST OF LATIN AMERICA 245 
TABLE 260 REST OF LATIN AMERICA: TRACK AND TRACE SOLUTIONS MARKET, BY PRODUCT, 2021–2028 (USD MILLION) 246 
TABLE 261 REST OF LATIN AMERICA: TRACK AND TRACE SOFTWARE SOLUTIONS MARKET, BY TYPE, 2021–2028 (USD MILLION) 246 
TABLE 262 REST OF LATIN AMERICA: TRACK AND TRACE HARDWARE COMPONENTS MARKET, BY TYPE, 2021–2028 (USD MILLION) 247 
TABLE 263 REST OF LATIN AMERICA: TRACK AND TRACE SOLUTIONS MARKET, BY TECHNOLOGY, 2021–2028 (USD MILLION) 247 
TABLE 264 REST OF LATIN AMERICA: TRACK AND TRACE SOLUTIONS MARKET, BY APPLICATION, 2021–2028 (USD MILLION) 247 
TABLE 265 REST OF LATIN AMERICA: SERIALIZATION SOLUTIONS MARKET, BY TYPE, 2021–2028 (USD MILLION) 248 
TABLE 266 REST OF LATIN AMERICA: AGGREGATION SOLUTIONS MARKET, BY TYPE, 2021–2028 (USD MILLION) 248 
TABLE 267 REST OF LATIN AMERICA: TRACK AND TRACE SOLUTIONS MARKET, BY END USER, 2021–2028 (USD MILLION) 248 
10.6 MIDDLE EAST & AFRICA 249 
TABLE 268 MIDDLE EAST & AFRICA: TRACK AND TRACE SOLUTIONS MARKET, BY REGION, 2021–2028 (USD MILLION) 249 
TABLE 269 MIDDLE EAST & AFRICA: TRACK AND TRACE SOLUTIONS MARKET, BY PRODUCT, 2021–2028 (USD MILLION) 250 
TABLE 270 MIDDLE EAST & AFRICA: TRACK AND TRACE SOFTWARE SOLUTIONS MARKET, BY TYPE, 2021–2028 (USD MILLION) 250 
TABLE 271 MIDDLE EAST & AFRICA: TRACK AND TRACE HARDWARE COMPONENTS MARKET, BY TYPE, 2021–2028 (USD MILLION) 251 
TABLE 272 MIDDLE EAST & AFRICA: TRACK AND TRACE SOLUTIONS MARKET, BY TECHNOLOGY, 2021–2028 (USD MILLION) 251 
TABLE 273 MIDDLE EAST & AFRICA: TRACK AND TRACE SOLUTIONS MARKET, BY APPLICATION, 2021–2028 (USD MILLION) 251 
TABLE 274 MIDDLE EAST & AFRICA: SERIALIZATION SOLUTIONS MARKET, BY TYPE, 2021–2028 (USD MILLION) 252 
TABLE 275 MIDDLE EAST & AFRICA: AGGREGATION SOLUTIONS MARKET, BY TYPE, 2021–2028 (USD MILLION) 252 
TABLE 276 MIDDLE EAST & AFRICA: TRACK AND TRACE SOLUTIONS MARKET, BY END USER, 2021–2028 (USD MILLION) 252 
10.6.1 GCC 253 
10.6.1.1 Greater focus on enhancing patient safety 253 
TABLE 277 GCC: TRACK AND TRACE SOLUTIONS MARKET, BY PRODUCT, 2021–2028 (USD MILLION) 253 
TABLE 278 GCC: TRACK AND TRACE SOFTWARE SOLUTIONS MARKET, BY TYPE, 2021–2028 (USD MILLION) 253 
TABLE 279 GCC: TRACK AND TRACE HARDWARE COMPONENTS MARKET, BY TYPE, 2021–2028 (USD MILLION) 254 
TABLE 280 GCC: TRACK AND TRACE SOLUTIONS MARKET, BY TECHNOLOGY, 2021–2028 (USD MILLION) 254 
TABLE 281 GCC: TRACK AND TRACE SOLUTIONS MARKET, BY APPLICATION, 2021–2028 (USD MILLION) 254 
TABLE 282 GCC: SERIALIZATION SOLUTIONS MARKET, BY TYPE, 2021–2028 (USD MILLION) 255 
TABLE 283 GCC: AGGREGATION SOLUTIONS MARKET, BY TYPE, 2021–2028 (USD MILLION) 255 
TABLE 284 GCC: TRACK AND TRACE SOLUTIONS MARKET, BY END USER, 2021–2028 (USD MILLION) 255 
10.6.2 REST OF MIDDLE EAST & AFRICA 256 
TABLE 285 REST OF MIDDLE EAST & AFRICA: TRACK AND TRACE SOLUTIONS MARKET, BY PRODUCT, 2021–2028 (USD MILLION) 256 
TABLE 286 REST OF MIDDLE EAST & AFRICA: TRACK AND TRACE SOFTWARE SOLUTIONS MARKET, BY TYPE, 2021–2028 (USD MILLION) 256 
TABLE 287 REST OF MIDDLE EAST & AFRICA: TRACK AND TRACE HARDWARE COMPONENTS MARKET, BY TYPE, 2021–2028 (USD MILLION) 257 
TABLE 288 REST OF MIDDLE EAST & AFRICA: TRACK AND TRACE SOLUTIONS MARKET, BY TECHNOLOGY, 2021–2028 (USD MILLION) 257 
TABLE 289 REST OF MIDDLE EAST & AFRICA: TRACK AND TRACE SOLUTIONS MARKET, BY APPLICATION, 2021–2028 (USD MILLION) 257 
TABLE 290 REST OF MIDDLE EAST & AFRICA: SERIALIZATION SOLUTIONS MARKET, BY TYPE, 2021–2028 (USD MILLION) 258 
TABLE 291 REST OF MIDDLE EAST & AFRICA: AGGREGATION SOLUTIONS MARKET, BY TYPE, 2021–2028 (USD MILLION) 258 
TABLE 292 REST OF MIDDLE EAST & AFRICA: TRACK AND TRACE SOLUTIONS MARKET, BY END USER, 2021–2028 (USD MILLION) 258 
  
11 COMPETITIVE LANDSCAPE 259 
11.1 INTRODUCTION 259 
11.2 KEY PLAYER STRATEGIES/RIGHT TO WIN 259 
FIGURE 42 KEY DEVELOPMENTS OF MAJOR PLAYERS BETWEEN JANUARY 2020 AND NOVEMBER 2023 260 
11.3 REVENUE SHARE ANALYSIS OF TOP MARKET PLAYERS 260 
FIGURE 43 REVENUE ANALYSIS OF KEY PLAYERS IN TRACK AND TRACE SOLUTIONS MARKET, 2018–2022 (USD BILLION) 261 
11.4 MARKET RANKING ANALYSIS 261 
FIGURE 44 TRACK AND TRACE SOLUTIONS MARKET KEY PLAYERS, 2022 262 
11.5 BRAND/PRODUCT COMPARATIVE ANALYSIS 263 
FIGURE 45 TRACK AND TRACE SOLUTIONS: TOP TRENDING BRAND/PRODUCTS 263 
11.5.1 BRAND/PRODUCT COMPARATIVE ANALYSIS, BY PHARMACEUTICAL AND BIOPHARMACEUTICAL COMPANIES 264 
FIGURE 46 BRAND/PRODUCT COMPARATIVE ANALYSIS, BY PHARMACEUTICAL AND BIOPHARMACEUTICAL COMPANIES 264 
11.5.1.1 TRACELINK INC. 264 
11.5.1.2 ACG 264 
11.5.1.3 MARCHESINI GROUP S.P.A. 264 
11.5.2 BRAND/PRODUCT COMPARATIVE ANALYSIS, BY MEDICAL DEVICE COMPANIES 265 
FIGURE 47 BRAND/PRODUCT COMPARATIVE ANALYSIS, BY MEDICAL DEVICE COMPANIES 265 
11.5.2.1 AXWAY 265 
11.5.2.2 OPTEL GROUP 265 
11.5.2.3 UHLMANN 265 
11.5.3 BRAND/PRODUCT COMPARATIVE ANALYSIS, BY FOOD INDUSTRY 266 
FIGURE 48 BRAND/PRODUCT COMPARATIVE ANALYSIS, BY FOOD INDUSTRY 266 
11.5.3.1 METTLER TOLEDO 266 
11.5.3.2 ZEBRA TECHNOLOGIES CORP. 266 
11.5.3.3 IBM 266 
11.5.4 BRAND/PRODUCT COMPARATIVE ANALYSIS, BY COSMETIC INDUSTRY 267 
FIGURE 49 BRAND/PRODUCT COMPARATIVE ANALYSIS, BY COSMETIC INDUSTRY 267 
11.5.4.1 ANTARES VISION S.P.A. 267 
11.5.4.2 WIPOTECH GMBH 267 
11.5.4.3 VISIOTT TECHNOLOGIE GMBH 267 
11.6 KEY COMPANY EVALUATION QUADRANT 268 
11.6.1 STARS 268 
11.6.2 PERVASIVE PLAYERS 268 
11.6.3 EMERGING LEADERS 268 
11.6.4 PARTICIPANTS 268 
FIGURE 50 KEY COMPANY EVALUATION QUADRANT, 2022 269 
11.6.5 KEY COMPANY FOOTPRINT 270 
TABLE 293 KEY COMPANY FOOTPRINT ANALYSIS 270 
TABLE 294 KEY COMPANY FOOTPRINT ANALYSIS, BY END USER 271 
TABLE 295 KEY COMPANY FOOTPRINT ANALYSIS, BY APPLICATION 272 
TABLE 296 KEY COMPANY FOOTPRINT ANALYSIS, BY REGION 273 
11.7 STARTUP/SME EVALUATION QUADRANT 274 
11.7.1 PROGRESSIVE COMPANIES 274 
11.7.2 DYNAMIC COMPANIES 274 
11.7.3 STARTING BLOCKS 274 
11.7.4 RESPONSIVE COMPANIES 274 
FIGURE 51 STARTUPS/SME EVALUATION QUADRANT, 2022 275 
11.7.5 COMPETITIVE BENCHMARKING 275 
TABLE 297 STARTUP/SME FOOTPRINT ANALYSIS 275 
TABLE 298 STARTUP/SME FOOTPRINT, BY END USER 276 
TABLE 299 STARTUP/SME FOOTPRINT, BY APPLICATION 276 
TABLE 300 STARTUP/SME FOOTPRINT, BY REGION 277 
11.8 COMPETITIVE SCENARIO AND TRENDS 277 
11.8.1 PRODUCT LAUNCHES & ENHANCEMENTS 277 
TABLE 301 TRACK AND TRACE SOLUTIONS MARKET: PRODUCT LAUNCHES & ENHANCEMENTS, 2020–2023 277 
11.8.2 DEALS 278 
TABLE 302 TRACK AND TRACE SOLUTIONS MARKET: DEALS, 2020–2023 278 
11.8.3 OTHER DEVELOPMENTS 279 
TABLE 303 TRACK AND TRACE SOLUTIONS MARKET: OTHER DEVELOPMENTS, 2020–2023 279 
12 COMPANY PROFILES 280 
(Business Overview, Products Offered, Recent Developments, and MnM View (Key strengths/Right to Win, Strategic Choices Made, and Weaknesses and Competitive Threats))* 
12.1 ANTARES VISION S.P.A. 280 
TABLE 304 ANTARES VISION S.P.A.: COMPANY OVERVIEW 280 
FIGURE 52 ANTARES VISION S.P.A.: COMPANY SNAPSHOT, 2022 281 
TABLE 305 ANTARES VISION S.P.A.: PRODUCTS/SERVICES/SOLUTIONS OFFERED 282 
TABLE 306 ANTARES VISION S.P.A.: DEALS 283 
TABLE 307 ANTARES VISION S.P.A.: OTHER DEVELOPMENTS 284 
12.2 AXWAY 286 
TABLE 308 AXWAY: COMPANY OVERVIEW 286 
FIGURE 53 AXWAY: COMPANY SNAPSHOT, 2022 286 
TABLE 309 AXWAY: PRODUCTS/SERVICES/SOLUTIONS OFFERED 287 
TABLE 310 AXWAY: DEALS 287 
12.3 OPTEL GROUP 289 
TABLE 311 OPTEL GROUP: COMPANY OVERVIEW 289 
TABLE 312 OPTEL GROUP: PRODUCTS/SERVICES/SOLUTIONS OFFERED 289 
TABLE 313 OPTEL GROUP: PRODUCT LAUNCHES 290 
TABLE 314 OPTEL GROUP: DEALS 290 
TABLE 315 OPTEL GROUP: OTHER DEVELOPMENTS 291 
12.4 TRACELINK INC. 292 
TABLE 316 TRACELINK INC.: COMPANY OVERVIEW 292 
TABLE 317 TRACELINK INC.: PRODUCTS/SERVICES/SOLUTIONS OFFERED 292 
TABLE 318 TRACELINK INC.: PRODUCT LAUNCHES 293 
TABLE 319 TRACELINK INC.: DEALS 293 
TABLE 320 TRACELINK INC.: OTHER DEVELOPMENTS 293 
12.5 SYNTEGON TECHNOLOGY GMBH 295 
TABLE 321 SYNTEGON TECHNOLOGY GMBH: COMPANY OVERVIEW 295 
TABLE 322 SYNTEGON TECHNOLOGY GMBH: PRODUCTS/SERVICES/SOLUTIONS OFFERED 295 
TABLE 323 SYNTEGON TECHNOLOGY GMBH: PRODUCT LAUNCHES 296 
TABLE 324 SYNTEGON TECHNOLOGY GMBH: DEALS 296 
TABLE 325 SYNTEGON TECHNOLOGY GMBH: OTHER DEVELOPMENTS 297 
12.6 ACG 298 
TABLE 326 ACG: COMPANY OVERVIEW 298 
TABLE 327 ACG: PRODUCTS/SERVICES/SOLUTIONS OFFERED 298 
TABLE 328 ACG: PRODUCT LAUNCHES 299 
TABLE 329 ACG: DEALS 299 
12.7 MARCHESINI GROUP S.P.A. 300 
TABLE 330 MARCHESINI GROUP: COMPANY OVERVIEW 300 
TABLE 331 MARCHESINI GROUP: PRODUCTS/SERVICES/SOLUTIONS OFFERED 300 
TABLE 332 MARCHESINI GROUP: DEALS 301 
12.8 MARKEM-IMAJE, A DOVER COMPANY 302 
TABLE 333 MARKEM-IMAJE, A DOVER COMPANY: COMPANY OVERVIEW 302 
TABLE 334 MARKEM-IMAJE, A DOVER COMPANY: PRODUCTS/SERVICES/SOLUTIONS OFFERED 302 
TABLE 335 MARKEM-IMAJE, A DOVER COMPANY: PRODUCT LAUNCHES 303 
TABLE 336 MARKEM-IMAJE, A DOVER COMPANY: DEALS 304 
12.9 UHLMANN 305 
TABLE 337 UHLMANN: COMPANY OVERVIEW 305 
TABLE 338 UHLMANN: PRODUCTS/SERVICES/SOLUTIONS OFFERED 305 
TABLE 339 UHLMANN: PRODUCT LAUNCHES AND ENHANCEMENTS 306 
TABLE 340 UHLMANN: DEALS 306 
TABLE 341 UHLMANN: OTHER DEVELOPMENTS 306 
12.10 SIEMENS 307 
TABLE 342 SIEMENS: COMPANY OVERVIEW 307 
FIGURE 54 SIEMENS: COMPANY SNAPSHOT, 2022 308 
TABLE 343 SIEMENS: PRODUCTS/SERVICES/SOLUTIONS OFFERED 309 
TABLE 344 SIEMENS: DEALS 309 
12.11 SAP SE 310 
TABLE 345 SAP SE: COMPANY OVERVIEW 310 
FIGURE 55 SAP SE: COMPANY SNAPSHOT, 2022 311 
TABLE 346 SAP SE: PRODUCTS/SERVICES/SOLUTIONS OFFERED 311 
TABLE 347 SAP SE: PRODUCT LAUNCHES 312 
TABLE 348 SAP SE: DEALS 312 
12.12 ZEBRA TECHNOLOGIES CORP. 313 
TABLE 349 ZEBRA TECHNOLOGIES CORP.: COMPANY OVERVIEW 313 
FIGURE 56 ZEBRA TECHNOLOGIES CORP.: COMPANY SNAPSHOT, 2022 314 
TABLE 350 ZEBRA TECHNOLOGIES CORP.: PRODUCTS/SERVICES/SOLUTIONS OFFERED 314 
TABLE 351 ZEBRA TECHNOLOGIES CORP.: PRODUCT LAUNCHES 315 
TABLE 352 ZEBRA TECHNOLOGIES CORP.: DEALS 316 
TABLE 353 ZEBRA TECHNOLOGIES CORP.: OTHER DEVELOPMENTS 317 
12.13 METTLER TOLEDO 318 
TABLE 354 METTLER TOLEDO: COMPANY OVERVIEW 318 
FIGURE 57 METTLER TOLEDO: COMPANY SNAPSHOT, 2022 319 
TABLE 355 METTLER TOLEDO: PRODUCTS/SERVICES/SOLUTIONS OFFERED 319 
TABLE 356 METTLER TOLEDO: PRODUCT LAUNCHES 321 
TABLE 357 METTLER TOLEDO: DEALS 322 
TABLE 358 METTLER TOLEDO: OTHER DEVELOPMENTS 322 
12.14 IBM 323 
TABLE 359 IBM: COMPANY OVERVIEW 323 
FIGURE 58 IBM: COMPANY SNAPSHOT, 2022 324 
TABLE 360 IBM: PRODUCTS/SERVICES/SOLUTIONS OFFERED 324 
TABLE 361 IBM: PRODUCT LAUNCHES 325 
TABLE 362 IBM: DEALS 325 
12.15 WIPOTEC GMBH 326 
TABLE 363 WIPOTEC GMBH: COMPANY OVERVIEW 326 
TABLE 364 WIPOTEC GMBH: PRODUCTS/SERVICES/SOLUTIONS OFFERED 326 
12.16 VISIOTT TECHNOLOGIE GMBH 327 
TABLE 365 VISIOTT TECHNOLOGIE GMBH: COMPANY OVERVIEW 327 
TABLE 366 VISIOTT TECHNOLOGIE GMBH: PRODUCTS/SERVICES/SOLUTIONS OFFERED 327 
TABLE 367 VISIOTT TECHNOLOGIE GMBH: DEALS 328 
TABLE 368 VISIOTT TECHNOLOGIE GMBH: OTHER DEVELOPMENTS 329 
12.17 JEKSON VISION 330 
TABLE 369 JEKSON VISION: COMPANY OVERVIEW 330 
TABLE 370 JEKSON VISION: PRODUCTS/SERVICES/SOLUTIONS OFFERED 330 
12.18 KEVISION 331 
TABLE 371 KEVISION: COMPANY OVERVIEW 331 
TABLE 372 KEVISION: PRODUCTS/SERVICES/SOLUTIONS OFFERED 331 
  
12.19 TRACKTRACERX INC. 332 
12.20 ARVATO - BERTELSMANN SE & CO. KGAA 332 
12.21 3KEYS GMBH 333 
12.22 RN MARK INC 334 
12.23 KEZZLER 335 
12.24 SHUBHAM AUTOMATION PVT. LTD. 335 
12.25 BAR CODE INDIA LIMITED 336 
*Details on Business Overview, Products Offered, Recent Developments, and MnM View (Key strengths/Right to Win, Strategic Choices Made, and Weaknesses and Competitive Threats) might not be captured in case of unlisted companies. 
13 APPENDIX 337 
13.1 DISCUSSION GUIDE 337 
13.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 343 
13.3 CUSTOMIZATION OPTIONS 345 
13.4 RELATED REPORTS 345 
13.5 AUTHOR DETAILS 346 |