세계의 프로그래매틱 광고 지출 시장 2020-2024

■ 영문 제목 : Global Programmatic Advertising Spending Market 2020-2024

Technavio가 발행한 조사보고서이며, 코드는 IRTNTR45883 입니다.■ 상품코드 : IRTNTR45883
■ 조사/발행회사 : Technavio
■ 발행일 : 2020년 12월
■ 페이지수 : 약120
■ 작성언어 : 영어
■ 보고서 형태 : PDF
■ 납품 방식 : E메일
■ 조사대상 지역 : 세계
■ 산업 분야 : 광고
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■ 보고서 개요

Global Programmatic Advertising Spending Market 2020-2024Technavio has been monitoring the programmatic advertising spending market and it is poised to grow by $ 148.53 bn during 2020-2024 progressing at a CAGR of 21% during the forecast period. Our report on programmatic advertising spending market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current global market scenario, latest trends and drivers, and the overall market environment. The market is a driven by the high penetration of digital advertising and the decline in print advertisement market. In addition, high penetration of digital advertising is anticipated to boost the growth of the market as well.
The programmatic advertising spending market analysis includes the auction type segment, display type and geographical landscapes.

Technavio’s programmatic advertising spending market is segmented as below:
By Auction Type
• Open auction
• Automated guaranteed
• Invitation-only
• Unreserved fixed-rate

By Geographical Landscapes
• North America
• APAC
• Europe
• South America
• MEA

By Display Type
• Mobile
• Desktop

This study identifies the growing adoption in South America and APAC as one of the prime reasons driving the programmatic advertising spending market growth during the next few years.
Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters.

Our report on programmatic advertising spending market covers the following areas:
• Programmatic advertising spending market sizing
• Programmatic advertising spending market forecast
• Programmatic advertising spending market industry analysis

Technavio’s robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading programmatic advertising spending market vendors that include Adobe Inc., Alphabet Inc., Amazon.com Inc., AT&T Inc., Roku Inc., RTL Group SA, Singapore Telecommunications Ltd., Tencent Holdings Ltd., The Rubicon Project Inc., and Verizon Communications Inc. Also, the programmatic advertising spending market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors. For further information on this report, please visit – www.technavio.com/report/programmatic-advertising-spending-market-industry-analysis
Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research – both primary and secondary. Technavio’s market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast an accurate market growth.

■ 보고서 목차

• Executive Summary
o Market Overview
• Market Landscape
o Market ecosystem
o Market characteristics
o Value chain analysis
• Market Sizing
o Market definition
o Market segment analysis
o Market size 2019
o Market outlook: Forecast for 2019 – 2024
• Five Forces Analysis
o Five forces summary
o Bargaining power of buyers
o Bargaining power of suppliers
o Threat of new entrants
o Threat of substitutes
o Threat of rivalry
o Market condition
• Market Segmentation by Auction type
o Market segments
o Comparison by Auction type
o Open auction – Market size and forecast 2019-2024
o Automated guaranteed – Market size and forecast 2019-2024
o Invitation-only – Market size and forecast 2019-2024
o Unreserved fixed-rate – Market size and forecast 2019-2024
o Market opportunity by Auction type
• Market Segmentation by Display type
o Market segments
o Comparison by Display type
o Mobile – Market size and forecast 2019-2024
o Desktop – Market size and forecast 2019-2024
o Market opportunity by Display type
• Customer Landscape
• Geographic Landscape
o Geographic segmentation
o Geographic comparison
o North America – Market size and forecast 2019-2024
o APAC – Market size and forecast 2019-2024
o Europe – Market size and forecast 2019-2024
o South America – Market size and forecast 2019-2024
o MEA – Market size and forecast 2019-2024
o Key leading countries
o Market opportunity by geography
o Market drivers
o Market challenges
o Market trends
• Vendor Landscape
o Vendor landscape
o Landscape disruption
o Competitive scenario
• Vendor Analysis
o Vendors covered
o Market positioning of vendors
o Adobe Inc.
o Alphabet Inc.
o Amazon.com Inc.
o AT&T Inc.
o Roku Inc.
o RTL Group SA
o Singapore Telecommunications Ltd.
o Tencent Holdings Ltd.
o The Rubicon Project Inc.
o Verizon Communications Inc.
• Appendix
o Scope of the report
o Currency conversion rates for US$
o Research methodology
o List of abbreviations
Exhibit
• 1: Key Finding 1
• 2: Key Finding 2
• 3: Key Finding 3
• 4: Key Finding 5
• 5: Key Finding 6
• 6: Key Finding 7
• 7: Key Finding 8
• 8: Key Finding 9
• 9: Parent market
• 10: Market characteristics
• 11: Offerings of vendors included in the market definition
• 12: Market segments
• 13: Global – Market size and forecast 2019 – 2024 ($ billion)
• 14: Global market: Year-over-year growth 2019 – 2024 (%)
• 15: Five forces analysis 2019 & 2024
• 16: Bargaining power of buyers
• 17: Bargaining power of suppliers
• 18: Threat of new entrants
• 19: Threat of substitutes
• 20: Threat of rivalry
• 21: Market condition – Five forces 2019
• 22: Other1 – Market share 2019-2024 (%)
• 23: Comparison by Other1
• 24: Open auction – Market size and forecast 2019-2024 ($ billion)
• 25: Open auction – Year-over-year growth 2019-2024 (%)
• 26: Automated guaranteed – Market size and forecast 2019-2024 ($ billion)
• 27: Automated guaranteed – Year-over-year growth 2019-2024 (%)
• 28: Invitation-only – Market size and forecast 2019-2024 ($ billion)
• 29: Invitation-only – Year-over-year growth 2019-2024 (%)
• 30: Unreserved fixed-rate – Market size and forecast 2019-2024 ($ billion)
• 31: Unreserved fixed-rate – Year-over-year growth 2019-2024 (%)
• 32: Market opportunity by Other1
• 33: Other2 – Market share 2019-2024 (%)
• 34: Comparison by Other2
• 35: Mobile – Market size and forecast 2019-2024 ($ billion)
• 36: Mobile – Year-over-year growth 2019-2024 (%)
• 37: Desktop – Market size and forecast 2019-2024 ($ billion)
• 38: Desktop – Year-over-year growth 2019-2024 (%)
• 39: Market opportunity by Other2
• 40: Customer landscape
• 41: Market share by geography 2019-2024 (%)
• 42: Geographic comparison
• 43: North America – Market size and forecast 2019-2024 ($ billion)
• 44: North America – Year-over-year growth 2019-2024 (%)
• 45: APAC – Market size and forecast 2019-2024 ($ billion)
• 46: APAC – Year-over-year growth 2019-2024 (%)
• 47: Europe – Market size and forecast 2019-2024 ($ billion)
• 48: Europe – Year-over-year growth 2019-2024 (%)
• 49: South America – Market size and forecast 2019-2024 ($ billion)
• 50: South America – Year-over-year growth 2019-2024 (%)
• 51: MEA – Market size and forecast 2019-2024 ($ billion)
• 52: MEA – Year-over-year growth 2019-2024 (%)
• 53: Key leading countries
• 54: Market opportunity by geography ($ billion)
• 55: Impact of drivers and challenges
• 56: Vendor landscape
• 57: Landscape disruption
• 58: Industry risks
• 59: Vendors covered
• 60: Market positioning of vendors
• 61: Adobe Inc. – Overview
• 62: Adobe Inc. – Business segments
• 63: Adobe Inc. – Key offerings
• 64: Adobe Inc. – Key customers
• 65: Adobe Inc. – Segment focus
• 66: Alphabet Inc. – Overview
• 67: Alphabet Inc. – Business segments
• 68: Alphabet Inc. – Key offerings
• 69: Alphabet Inc. – Key customers
• 70: Alphabet Inc. – Segment focus
• 71: Amazon.com Inc. – Overview
• 72: Amazon.com Inc. – Business segments
• 73: Amazon.com Inc. – Key offerings
• 74: Amazon.com Inc. – Key customers
• 75: Amazon.com Inc. – Segment focus
• 76: AT&T Inc. – Overview
• 77: AT&T Inc. – Business segments
• 78: AT&T Inc. – Key offerings
• 79: AT&T Inc. – Key customers
• 80: AT&T Inc. – Segment focus
• 81: Roku Inc. – Overview
• 82: Roku Inc. – Business segments
• 83: Roku Inc. – Key offerings
• 84: Roku Inc. – Key customers
• 85: Roku Inc. – Segment focus
• 86: RTL Group SA – Overview
• 87: RTL Group SA – Business segments
• 88: RTL Group SA – Key offerings
• 89: RTL Group SA – Key customers
• 90: RTL Group SA – Segment focus
• 91: Singapore Telecommunications Ltd. – Overview
• 92: Singapore Telecommunications Ltd. – Business segments
• 93: Singapore Telecommunications Ltd. – Key offerings
• 94: Singapore Telecommunications Ltd. – Key customers
• 95: Singapore Telecommunications Ltd. – Segment focus
• 96: Tencent Holdings Ltd. – Overview
• 97: Tencent Holdings Ltd. – Business segments
• 98: Tencent Holdings Ltd. – Key offerings
• 99: Tencent Holdings Ltd. – Key customers
• 100: Tencent Holdings Ltd. – Segment focus
• 101: The Rubicon Project Inc. – Overview
• 102: The Rubicon Project Inc. – Product and service
• 103: The Rubicon Project Inc. – Key offerings
• 104: The Rubicon Project Inc. – Key customers
• 105: The Rubicon Project Inc. – Segment focus
• 106: Verizon Communications Inc. – Overview
• 107: Verizon Communications Inc. – Business segments
• 108: Verizon Communications Inc. – Key offerings
• 109: Verizon Communications Inc. – Key customers
• 110: Verizon Communications Inc. – Segment focus
• 111: Currency conversion rates for US$
• 112: Research Methodology
• 113: Validation techniques employed for market sizing
• 114: Information sources
• 115: List of abbreviations



■ 기재된 기업 리스트

Adobe Inc., Alphabet Inc., Amazon.com Inc., AT&T Inc., Roku Inc., RTL Group SA, Singapore Telecommunications Ltd., Tencent Holdings Ltd., The Rubicon Project Inc., Verizon Communications Inc.
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