{"id":14247,"date":"2025-03-06T06:58:47","date_gmt":"2025-03-06T06:58:47","guid":{"rendered":"https:\/\/www.globalresearch.kr\/markets\/?p=14247"},"modified":"2025-12-05T19:04:51","modified_gmt":"2025-12-05T10:04:51","slug":"advertising-agencies-market-fmr","status":"publish","type":"post","link":"https:\/\/www.globalresearch.kr\/markets\/advertising-agencies-market-fmr\/","title":{"rendered":"\uc138\uacc4\uc758 \uad11\uace0 \ub300\ud589\uc0ac \uc2dc\uc7a5 : \uc81c\ud488 \ubc0f \uc11c\ube44\uc2a4\ubcc4 (\ucc3d\uc791 \uc11c\ube44\uc2a4 \ubc0f \uc81c\uc791, \ucea0\ud398\uc778 \uae30\ud68d \ubc0f \uad00\ub9ac) \ud55c\uad6d, \uc544\uc2dc\uc544, \ubbf8\uad6d 2024\ub144-2034\ub144 \uc2dc\uc7a5 \ub3d9\ud5a5"},"content":{"rendered":"

\uad11\uace0 \ub300\ud589\uc0ac\uc758 \uc218\uc694\uac00 \uae09\uc99d\ud558\ub294 \uc774\uc720\ub294 \ubb34\uc5c7\uc785\ub2c8\uae4c?<\/p>\n

\u201c\uc758\ub8cc \ubd84\uc57c\uc758 \uad11\uace0 \uae30\ud68c\uc758 \uc7a5\u201d<\/p>\n

\uc758\ub8cc \uc0ac\uc5c5\uc758 \ud655\ub300\ub85c \uc778\ud574, \uc628\ub77c\uc778\uacfc \ub514\uc9c0\ud138 \uad11\uace0\uc758 \uc131\uc7a5\uc740 \uc7a0\uc7ac \uace0\uac1d\uc5d0\uac8c \ub2e4\uac00\uac00 \uc81c\uc57d \uc81c\ud488\uacfc \uc11c\ube44\uc2a4\ub97c \ud64d\ubcf4\ud558\ub294 \uac00\uc7a5 \uc9c1\uc811\uc801\uc778 \ubc29\ubc95 \uc911 \ud558\ub098\uac00 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc81c\uc57d \uc0b0\uc5c5\uc758 \uc131\uc7a5\uacfc \uc81c\uc57d \ud68c\uc0ac\ub4e4 \uc0ac\uc774\uc5d0\uc11c \ub514\uc9c0\ud138 \uad11\uace0\uc5d0 \ub300\ud55c \uc778\uc2dd\uc774 \ub192\uc544\uc9c0\uace0, \ud655\uc7a5\uc131\uacfc \ube44\uc6a9 \ud6a8\uc728\uc131 \ub4f1 \uc774 \uad11\uace0 \ubc29\uc2dd\uc758 \uc5ec\ub7ec \uac00\uc9c0 \uc7a5\uc810\uc774 \uc2dc\uc7a5 \ud655\uc7a5\uc744 \uc8fc\ub3c4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, IBEF(\uc778\ub3c4 \ube0c\ub79c\ub4dc \uc790\uc0b0 \uc7ac\ub2e8)\uc5d0 \ub530\ub974\uba74, 2030\ub144\uae4c\uc9c0 \uc778\ub3c4 \uc81c\uc57d\uc5c5\uc774 1,300\uc5b5 \ub2ec\ub7ec\uc5d0 \uc774\ub97c \uac83\uc73c\ub85c \ubd84\uc11d\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc7a0\uc7ac\uc801\uc778 \uace0\uc131\uc7a5 \uad6d\uac00\uc5d0\uc11c \ud480\uc11c\ube44\uc2a4 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \ud68c\uc0ac\uc758 \uc131\uc7a5\uc740 \uc778\ud130\ub137 \uc811\uc18d\uc744 \uc704\ud574 \uc2a4\ub9c8\ud2b8\ud3f0\uacfc \uac19\uc740 \ubaa8\ubc14\uc77c \uae30\uae30\uc758 \uc0ac\uc6a9\uc774 \uc99d\uac00\ud568\uc5d0 \ub530\ub77c \ucd09\uc9c4\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ud480\uc11c\ube44\uc2a4 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \uc870\uc9c1\uc758 \uc11c\ube44\uc2a4\ub294 \uae30\uc5c5\ub4e4\uc774 \uace0\uac1d\uacfc \uc5f0\uacb0\ud558\uace0 \ub514\uc9c0\ud138 \uc804\ud658\uc5d0 \ub300\ud574 \uad50\uc721\ud560 \uc218 \uc788\ub294 \uac04\ub2e8\ud55c \ubc29\ubc95\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc2a4\ub9c8\ud2b8\ud3f0, \ub370\uc774\ud130 \uc218\uc9d1 \ubc0f \ucc98\ub9ac \uae30\uc220, \uc778\ud130\ub137 \uc18d\ub3c4\uac00 \uacc4\uc18d \ud5a5\uc0c1\ub428\uc5d0 \ub530\ub77c \uad11\uace0 \ubc0f \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc758 \uc18d\ub3c4\uc640 \uad00\ub828\uc131\uc774 \uadf8 \ud6a8\uacfc\uc5d0 \uae0d\uc815\uc801\uc778 \uc601\ud5a5\uc744 \ubbf8\uce58\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc138\uacc4\uc740\ud589\uc5d0 \ub530\ub974\uba74 2021\ub144 \uc911\uad6d\uc758 73%\uac00 \uc778\ud130\ub137\uc5d0 \uc811\uc18d\ud560 \uc218 \uc788\uac8c \ub418\uc5c8\uace0, \uc774\ub294 \uad11\uace0 \ub300\ud589\uc0ac \uc2dc\uc7a5\uc758 \uc804\ubc18\uc801\uc778 \uc131\uc7a5\uc5d0 \uae30\uc5ec\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uae30\uc5c5 \uc804\ub7b5\uc744 \uc218\ub9bd\ud558\uace0 \uc870\uc9c1\uc758 \uae30\ubcf5\uc774 \uc788\uc744 \ub54c \uc548\uc804\ub9dd \uc5ed\ud560\uc744 \ud558\uae30 \uc704\ud574 \ud480\uc11c\ube44\uc2a4 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \ud68c\uc0ac\ub294 \uac00\uc6a9 \ud604\uae08\uc744 \ud22c\uc790\ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, Click Here Digital\uc740 2021\ub144 10\uc6d4\uc5d0 Clavis Capital Partners \ubc0f Dobbs Management Services\uc640 \ud30c\ud2b8\ub108\uc2ed\uc744 \ub9fa\uc5c8\uc2b5\ub2c8\ub2e4. \uc774 \ud611\ub825\uc774 Click Here Digital\uc758 \uc6b4\uc601 \uc5ed\ub7c9\uc744 \ud655\uc7a5\ud558\uace0 \ud655\uc7a5 \ubaa9\ud45c\ub97c \uac00\uc18d\ud654\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<\/p>\n

\u201c\uc804 \uc138\uacc4\uc801\uc73c\ub85c \uad11\uace0 \ubd84\uc57c\uc5d0\uc11c AI \uc0ac\uc6a9\uc774 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \ube60\ub974\uac8c \uc99d\uac00\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.\u201d<\/p>\n

\uad11\uace0 \ud68c\uc0ac \uc2dc\uc7a5\uc5d0\uc11c \uc778\uacf5\uc9c0\ub2a5(AI)\uc744 \uad11\uace0 \ucea0\ud398\uc778\uc5d0 \ud65c\uc6a9\ud558\ub294 \uac83\uc774 \uc810\uc810 \ub354 \uc778\uae30\ub97c \uc5bb\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \ubd84\uc57c\uc758 \uc120\ub3c4 \uae30\uc5c5\ub4e4\uc740 \ud56d\uc0c1 \uace0\uac1d\uc758 \uc694\uad6c\ub97c \ub354 \uc798 \ucda9\uc871\uc2dc\ud0ac \uc218 \uc788\ub294 \ucd5c\ucca8\ub2e8 \uae30\uc220\uc744 \ucd9c\uc2dc\ud558\uae30 \uc704\ud574 \ub178\ub825\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, 2022\ub144 5\uc6d4, \uc601\uad6d\uc5d0 \ubcf8\uc0ac\ub97c \ub454 \ub9c8\ucf00\ud305 \ub370\uc774\ud130 \ubc0f \ubd84\uc11d \ud68c\uc0ac\uc778 \uce78\ud0c0(Kantar)\ub294 \ub514\uc9c0\ud138 \uad11\uace0\ub97c \uc704\ud55c Link AI\ub97c \ub3c4\uc785\ud588\uc2b5\ub2c8\ub2e4. \uc774 \uad11\uace0 \ud14c\uc2a4\ud2b8\uc6a9 AI \uae30\ubc18 \uc194\ub8e8\uc158\uc740 \ud2b9\ud788 \ub514\uc9c0\ud138 \uad11\uace0 \uc720\ud615\uc744 \uc704\ud574 \uc124\uacc4\ub418\uc5c8\uc2b5\ub2c8\ub2e4. Link AI for Digital\uc740 \uc608\uce21 \ubd84\uc11d\uc744 \uc0ac\uc6a9\ud558\uc5ec \ub514\uc9c0\ud138 \uad11\uace0\uc758 \uc608\uc0c1 \uc2dc\uc7a5 \ud6a8\uacfc\ub97c \ud3c9\uac00\ud569\ub2c8\ub2e4. \uc774 \ucc3d\uc758\uc801\uc778 \uc811\uadfc \ubc29\uc2dd\uc744 \ud6c8\ub828\ud558\uae30 \uc704\ud574 3\ucc9c\ub9cc \uac74\uc758 \uc2e4\uc81c \ub9cc\ub0a8\uacfc 230,000\uac74 \uc774\uc0c1\uc758 \uc124\ubb38 \uc870\uc0ac \uae30\ubc18 \uad11\uace0 \ud14c\uc2a4\ud2b8\ub97c \ud3ec\ud568\ud55c \ud3ec\uad04\uc801\uc778 \ub370\uc774\ud130\ubca0\uc774\uc2a4\uac00 \uc0ac\uc6a9\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n

Eboost Consulting\uc740 2021\ub144 8\uc6d4, \ub3c4\ucfc4\uc5d0 \ubcf8\uc0ac\ub97c \ub454 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \ud68c\uc0ac\uc778 Principle Company\uc758 \uc790\ud68c\uc0ac\uc778 Principle America Co. Ltd.\uc5d0 \uc778\uc218\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc778\uc218 \uae08\uc561\uc740 \uacf5\uac1c\ub418\uc9c0 \uc54a\uc558\uc2b5\ub2c8\ub2e4. \ubbf8\uad6d\uc5d0 \ubcf8\uc0ac\ub97c \ub454 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \ud68c\uc0ac\uc778 Eboost \ucee8\uc124\ud305\uc740 \uc774\ubc88 \uc804\ub7b5\uc801 \uc778\uc218\ub97c \ud1b5\ud574 PPC \ucee8\uc124\ud305 \ubc0f \uc18c\uc15c \ubbf8\ub514\uc5b4 \uad11\uace0 \ubd84\uc57c\uc5d0\uc11c \uc5c5\uacc4 \ucd5c\uace0\uc758 \uc9c0\uc2dd\uc744 \uc81c\uacf5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \ud30c\ud2b8\ub108\uc2ed\uc758 \ubaa9\ud45c\ub294 \ubbf8\uad6d \uae30\uc5c5\uc774 \uc77c\ubcf8\uacfc \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591(APAC) \uc2dc\uc7a5\uc73c\ub85c \uad6d\uc81c\uc801\uc73c\ub85c \ud655\uc7a5\ud558\ub294 \uac83\uc744 \ub3d5\ub294 \ub3d9\uc2dc\uc5d0 \uc77c\ubcf8 \uae30\uc5c5\uc758 \ubd81\ubbf8 \uc2dc\uc7a5 \uc9c4\ucd9c\uc744 \ucd09\uc9c4\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\uad11\uace0 \ub300\ud589\uc0ac\uac00 \uc9c1\uba74\ud558\ub294 \uc77c\ubc18\uc801\uc778 \ubb38\uc81c\uc5d0\ub294 \uc5b4\ub5a4 \uac83\uc774 \uc788\uc2b5\ub2c8\uae4c?<\/p>\n

\u201c\uc0ac\uae30 \ubc0f \ud574\ucee4\uac00 \uc815\ubcf4\ub97c \uc720\ucd9c\/\ub3c4\uc6a9\ud558\uc5ec \uc2dc\uc7a5 \uc2ec\ub9ac\uc5d0 \uc545\uc601\ud5a5\uc744 \ubbf8\uce68\u201d<\/p>\n

\ud574\ucee4\uac00 \uc815\ubcf4\ub97c \uc785\uc218\ud558\uace0 \uc778\ud130\ub137 \uc0ac\uc6a9\uc790\ub97c \ud574\uce58\ub294 \uac00\uc7a5 \uc77c\ubc18\uc801\uc778 \ubc29\ubc95 \uc911 \ud558\ub098\ub294 \uc774\uba54\uc77c\uc744 \uc774\uc6a9\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uad11\uace0\uc5c5\uc790\ub4e4\uc740 \uc774\uba54\uc77c\uc744 \uc790\uc8fc \uc0ac\uc6a9\ud558\uae30 \ub54c\ubb38\uc5d0 \uc774\ub7ec\ud55c \uacf5\uaca9\uc5d0 \ud2b9\ud788 \ucde8\uc57d\ud569\ub2c8\ub2e4. \ud53c\uc2f1 \uad50\uc721\uacfc \uc778\uc2dd\uc758 \uc911\uc694\uc131\uc740 2022\ub144 2\uc6d4, \ud53c\uc2f1 \uacf5\uaca9\uc73c\ub85c 170\ub9cc \ub2ec\ub7ec \uc0c1\ub2f9\uc758 NFT(\ub300\uccb4 \ubd88\uac00\ub2a5\ud55c \ud1a0\ud070)\uac00 \uc190\uc2e4\ub418\uba74\uc11c \ubd80\uac01\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc804\uc5fc\ubcd1\uc774 \uc2dc\uc791\ub41c \uc774\ub798\ub85c \uc5ec\ub7ec \uc870\uc9c1\uc5d0\uc11c \ud53c\uc2f1 \uacf5\uaca9\uc758 \uae09\uc99d\uc744 \ubcf4\uace0\ud558\uace0 \uc788\uc73c\uba70, \uc774\ub85c \uc778\ud574 \uc804\uccb4 \uad11\uace0 \ub300\ud589\uc0ac \uc2dc\uc7a5 \uaddc\ubaa8\uac00 \uc545\uc601\ud5a5\uc744 \ubc1b\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uad6d\uac00\ubcc4 \ud3c9\uac00<\/p>\n

\uc18c\ube44\uc8fc\uc758\uac00 \uc77c\ubc18 \ub300\uc911\ub4e4 \uc0ac\uc774\uc5d0\uc11c \uc790\ub9ac\ub97c \uc7a1\uc73c\uba74\uc11c \uc2dc\uc7a5\uc740 \ud574\uc678\ub85c \uadf8 \ubfcc\ub9ac\ub97c \ud655\uc7a5\ud560 \uc218 \uc788\ub294 \uc7a0\uc7ac\ub825\uc744 \uac00\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uad11\uace0\ub294 \uc774\ub97c \uc704\ud574 \uc911\uc694\ud55c \uc5ed\ud560\uc744 \ud558\uba70, \uad11\uace0 \ub300\ud589\uc0ac\ub4e4\uc5d0\uac8c \ud070 \uc774\uc775\uc744 \uac00\uc838\ub2e4 \uc90d\ub2c8\ub2e4. \uc774 \uc2dc\uc7a5\uc5d0 \uae30\uc5ec\ud558\ub294 \uc8fc\uc694 \uad6d\uac00\ub85c\ub294 \ubbf8\uad6d, \uba55\uc2dc\ucf54, \uce90\ub098\ub2e4, \uc77c\ubcf8, \uadf8\ub9ac\uace0 \ud55c\uad6d\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uc911\uc5d0\uc11c\ub3c4 \ubbf8\uad6d \uc2dc\uc7a5\uc740 \ubd81\ubbf8 \uc9c0\uc5ed\uc5d0\uc11c \uac15\ub825\ud55c \uad11\uace0 \ub300\ud589\uc0ac \uc2dc\uc7a5 \uc810\uc720\uc728\uc744 \uc720\uc9c0\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<\/p>\n

\ubbf8\uad6d\uc774 \uad11\uace0 \ub300\ud589\uc0ac \uc11c\ube44\uc2a4\uc5d0\uc11c \uc9c0\ubc30\ub825\uc744 \uac15\ud654\ud558\uace0 \uc788\ub294 \uc774\uc720\ub294 \ubb34\uc5c7\uc785\ub2c8\uae4c?
\n\u201c\uc18c\ube44\uc8fc\uc758\uc801 \ub77c\uc774\ud504\uc2a4\ud0c0\uc77c\uc774 \uad11\uace0 \ub300\ud589\uc0ac\ub97c \ud655\uc7a5\ud558\ub294 \ube44\uc988\ub2c8\uc2a4\uc5d0 \uc644\ubcbd\ud55c \uc120\ud0dd\uc73c\ub85c \ub9cc\ub4e4\uc5b4 \uc90d\ub2c8\ub2e4\u201d<\/p>\n

\ubbf8\uad6d\uc774 \uad11\uace0 \ub300\ud589\uc0ac \uc11c\ube44\uc2a4\uc5d0\uc11c \uc9c0\ubc30\ub825\uc744 \uac15\ud654\ud558\uace0 \uc788\ub294 \uc774\uc720\ub294 \ubbf8\uad6d\uc5d0\uc11c \ub110\ub9ac \ud37c\uc838 \uc788\ub294 \uc18c\ube44\uc8fc\uc758\uc801 \ub77c\uc774\ud504\uc2a4\ud0c0\uc77c \ub54c\ubb38\uc785\ub2c8\ub2e4. \uc18c\ube44\uc640 \ube0c\ub79c\ub4dc \ucc38\uc5ec\uc5d0 \uc911\uc810\uc744 \ub450\ub294 \uae30\uc5c5\ub4e4\uc740 \uace0\uac1d \uae30\ubc18\uc744 \ud655\ub300\ud558\uace0 \ub3c4\ub2ec\ud558\uae30 \uc704\ud574 \uad11\uace0 \ub300\ud589\uc0ac\ub97c \ucc3e\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4. \ubbf8\uad6d\uc758 \uacac\uc2e4\ud55c \uacbd\uc81c\uc640 \ub2e4\uc591\ud55c \uc18c\ube44\uc790 \uc2dc\uc7a5\uc740 \uad11\uace0 \uc11c\ube44\uc2a4\uc5d0 \ub300\ud55c \uc218\uc694 \uc99d\uac00\uc5d0 \uae30\uc5ec\ud558\uace0 \uc788\uc73c\uba70, \uc774\ub85c \uc778\ud574 \ubbf8\uad6d\uc740 \uc774 \uc9c0\uc5ed\uc5d0\uc11c \ub450\uac01\uc744 \ub098\ud0c0\ub0b4\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc911\uad6d \uc11c\ube44\uc2a4 \uc81c\uacf5\uc5c5\uccb4\uc5d0 \uc801\ud569\ud55c \uc804\ub9dd\uc740 \ubb34\uc5c7\uc785\ub2c8\uae4c?
\n\u201c\uc804 \uc138\uacc4 \uad11\uace0 \ub300\ud589\uc0ac\ub97c \ub04c\uc5b4\ub4e4\uc774\ub294 \ucc3d\uc758\uc801\uc778 3D \uad11\uace0\ud310\uacfc \uac19\uc740 \ud601\uc2e0\u201d<\/p>\n

\uc11c\ube44\uc2a4 \uc81c\uacf5\uc5c5\uccb4\ub294 \ucc3d\uc758\uc801\uc778 3D \uad11\uace0\ud310\uc758 \ub3c4\uc785\uacfc \uac19\uc740 \ud601\uc2e0\uc801\uc778 \uad11\uace0 \uc804\ub9dd\uc758 \ud61c\ud0dd\uc744 \ub204\ub9ac\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \ub3c5\ud2b9\ud558\uace0 \uc2dc\uac01\uc801\uc73c\ub85c \ub9e4\ub825\uc801\uc778 \uad11\uace0 \ub9e4\uccb4\ub294 \uc804 \uc138\uacc4 \uad11\uace0 \ub300\ud589\uc0ac\ub97c \ub04c\uc5b4\ub4e4\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc911\uad6d\uc758 \uae09\uc18d\ud55c \ub3c4\uc2dc\ud654\uc640 \ud604\ub300\ud654\ub294 \uad11\uace0 \ud601\uc2e0\uc744 \uc704\ud55c \ube44\uc625\ud55c \ud1a0\uc591\uc744 \ub9cc\ub4e4\uc5b4 \ub0c8\uace0, \uae30\uc5c5\ub4e4\uc740 \uc810\uc810 \ucee4\uc9c0\ub294 \uc18c\ube44\uc790 \uae30\ubc18\uc758 \uad00\uc2ec\uc744 \ub04c\uae30 \uc704\ud574 \ucc3d\uc758\uc801\uc778 \ubc29\ubc95\uc744 \ubaa8\uc0c9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub530\ub77c\uc11c \ud601\uc2e0\uc801\uc778 \uae30\uc220 \ud65c\uc6a9\uc744 \ud3ec\ud568\ud55c \ucd5c\ucca8\ub2e8 \uad11\uace0 \uc11c\ube44\uc2a4\uc5d0 \ub300\ud55c \uc218\uc694\uac00 \uc911\uad6d\uc758 \uc5ed\ub3d9\uc801\uc778 \uad11\uace0 \uc2dc\uc7a5\uc5d0\uc11c \uc11c\ube44\uc2a4 \uc81c\uacf5\uc5c5\uccb4\uc5d0 \uc0c1\ub2f9\ud55c \uae30\ud68c\ub97c \ucc3d\ucd9c\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uce74\ud14c\uace0\ub9ac\ubcc4 \ubd84\uc11d<\/p>\n

\uc774 \uc2dc\uc7a5\uc758 \uc11c\ube44\uc2a4 \uc81c\uacf5\uc5c5\uccb4\ub294 \uc218\uc775 \uc7a0\uc7ac\ub825\uc744 \ub192\uc774\uae30 \uc704\ud574 \uc5ec\ub7ec \uce74\ud14c\uace0\ub9ac\ub85c \ub208\uc5d0 \ub744\uac8c \ubd84\ub958\ub429\ub2c8\ub2e4. \uba87 \uac00\uc9c0 \uce74\ud14c\uace0\ub9ac\uc5d0\ub294 \uc81c\ud488, \uc11c\ube44\uc2a4, \uc8fc\uc694 \uc2dc\uc7a5\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4.<\/p>\n

\uad11\uace0 \ub300\ud589\uc0ac\uc5d0\uc11c \uc5b4\ub5a4 \uc81c\ud488\uacfc \uc11c\ube44\uc2a4\uac00 \ub354 \ub9ce\uc740 \uc218\uc775\uc744 \uc62c\ub9ac\uace0 \uc788\uc2b5\ub2c8\uae4c?
\n\u201c\uc11c\ube44\uc2a4 \uc81c\uacf5\uc5c5\uccb4\uc5d0 \ub9c9\ub300\ud55c \uc218\uc775\uc744 \ucc3d\ucd9c\ud558\ub294 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \uc11c\ube44\uc2a4\uc640 \uc81c\uc791\u201d<\/p>\n

\uad11\uace0 \ub300\ud589\uc0ac\uc5d0\uc11c \ub354 \ub9ce\uc740 \uc218\uc775\uc744 \ucc3d\ucd9c\ud558\ub294 \uc81c\ud488\uacfc \uc11c\ube44\uc2a4\ub294 \ucc3d\uc758\uc801\uc778 \uc11c\ube44\uc2a4\uc640 \uc81c\uc791\ubb3c\uc785\ub2c8\ub2e4. \uc774 \ubd84\uc57c\ub294 \uc0c1\ub2f9\ud55c \uc131\uc7a5\uc744 \ubcf4\uc774\uace0 \uc788\uc73c\uba70, \uc2dc\uc7a5\uc5d0\uc11c \uc11c\ube44\uc2a4 \uc81c\uacf5\uc5c5\uccb4\uc758 \uc8fc\uc694 \uc218\uc775\uc6d0\uc774 \ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uace0\ud488\uc9c8\uc758 \ucc3d\uc758\uc801\uc778 \ucf58\ud150\uce20\uc640 \uc81c\uc791\ubb3c\uc5d0 \ub300\ud55c \uc218\uc694\uac00 \uc99d\uac00\ud558\uace0 \uc788\uc73c\uba70, \uc774 \uc11c\ube44\uc2a4\uc5d0 \ud2b9\ud654\ub41c \ub300\ud589\uc0ac\ub4e4\uc758 \uc218\uc775\uc774 \uc99d\uac00\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc5b4\ub5a4 \ucd5c\uc885 \uc0ac\uc6a9\uc790\uac00 \uad11\uace0 \ub300\ud589\uc0ac\uc5d0 \uc0c1\ub2f9\ud55c \ud22c\uc790\ub97c \ud558\uace0 \uc788\uc2b5\ub2c8\uae4c?
\n\u201c\uac1c\uc778 \uad00\ub9ac \ubc0f \uc18c\ube44\uc790 \uc81c\ud488 \ubd80\ubb38\uc5d0\uc11c \ud070 \uc218\uc775\uc744 \uc62c\ub9ac\uace0 \uc788\uc2b5\ub2c8\ub2e4\u201d<\/p>\n

\ucd5c\uc885 \uc0ac\uc6a9\uc790 \uce21\uba74\uc5d0\uc11c \uac1c\uc778 \uad00\ub9ac \ubc0f \uc18c\ube44\uc790 \uc81c\ud488 \ubd80\ubb38\uc740 \ub9c9\ub300\ud55c \uc218\uc775\uc744 \uc62c\ub9ac\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \ucd5c\uc885 \uc0ac\uc6a9\uc790\ub4e4\uc740 \uc81c\ud488 \ud64d\ubcf4\ub97c \uc704\ud55c \uad11\uace0 \ubc0f \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc5d0 \uc0c1\ub2f9\ud55c \uc790\uc6d0\uc744 \ud560\ub2f9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubd80\ubb38\uc5d0\uc11c \uad11\uace0\uc758 \ud6a8\uacfc\ub294 \uad11\uace0 \ub300\ud589\uc0ac\uc5d0 \ub300\ud55c \ud22c\uc790\uc640 \uc9c0\ucd9c\uc744 \uc99d\uac00\uc2dc\ud0a4\uace0 \uc788\uc73c\uba70, \uac1c\uc778 \uad00\ub9ac \ubc0f \uc18c\ube44\uc790 \uc81c\ud488\uc744 \ud64d\ubcf4\ud558\ub824\ub294 \uae30\uc5c5\uc5d0\uac8c \uad11\uace0 \ub300\ud589\uc0ac\uac00 \ud575\uc2ec\uc801\uc778 \ucd08\uc810\uc774 \ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub530\ub77c\uc11c, \uad11\uace0 \ub300\ud589\uc0ac \uc2dc\uc7a5\uc740 \uc0c8\ub85c\uc6b4 \uc2dc\uc7a5 \ud2b8\ub80c\ub4dc\uac00 \ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uacbd\uc7c1 \uad6c\ub3c4<\/p>\n

\uad11\uace0 \ub300\ud589\uc0ac \uc2dc\uc7a5\uc758 \uc8fc\uc694 \uc5c5\uccb4\ub4e4\uc740 \uacbd\uc7c1\uc5d0\uc11c \uc55e\uc11c \ub098\uac00\uae30 \uc704\ud574 \uc0c8\ub85c\uc6b4 \uc81c\ud488\uacfc \uc11c\ube44\uc2a4\ub97c \ub3c4\uc785\ud558\ub294 \ub370 \uc8fc\ub825\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc11c\ube44\uc2a4 \uc911\uc5d0\ub294 \uc625\uc678 \uad11\uace0\uc640 \ubaa8\ubc14\uc77c \uad11\uace0\uac00 \ud3ec\ud568\ub429\ub2c8\ub2e4.<\/p>\n

\ubbf8\uad6d \uae30\ubc18 \uad11\uace0 \ud50c\ub7ab\ud3fc\uc778 Google Ads\ub294 2023\ub144 7\uc6d4\uc5d0 Z\uc138\ub300 \uc74c\uc545 \ub77c\uc778\uc5c5\uc744 \ucd9c\uc2dc\ud588\uc2b5\ub2c8\ub2e4. \uc774 \uc720\ub8cc \uae30\ub2a5\uc740 \uc804 \uc138\uacc4\uc801\uc73c\ub85c \uc561\uc138\uc2a4\ud560 \uc218 \uc788\uc73c\uba70, \uad11\uace0\uc8fc\uac00 YouTube \ub2e8\ud3b8, \uc624\ub514\uc624, \uc7a5\ud3b8 \ube44\ub514\uc624\uc758 \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud558\uc5ec \uc778\uae30 \uc74c\uc545\uc744 \ucc3e\uc544 18~24\uc138 \uc5f0\ub839\ub300\uc640 \ub354 \uc798 \uc18c\ud1b5\ud560 \uc218 \uc788\ub3c4\ub85d \ub3c4\uc640\uc90d\ub2c8\ub2e4.
\n\uc601\uad6d \uae30\ubc18\uc758 \ub9c8\ucf00\ud305 \ub370\uc774\ud130 \ubc0f \ubd84\uc11d \ud68c\uc0ac\uc778 \uce78\ud0c0(Kantar)\ub294 2022\ub144 5\uc6d4\uc5d0 \ub514\uc9c0\ud138\uc744 \uc704\ud55c \ub9c1\ud06c AI\ub97c \ub3c4\uc785\ud588\uc2b5\ub2c8\ub2e4. \uc774 \uc778\uacf5\uc9c0\ub2a5(AI) \uad11\uace0 \ud14c\uc2a4\ud2b8 \ub3c4\uad6c\uc758 \ucd08\uc810\uc740 \ub514\uc9c0\ud138 \uad11\uace0 \ud615\uc2dd\uc5d0 \ub9de\ucdb0\uc838 \uc788\uc2b5\ub2c8\ub2e4.
\nFact.MR\uc740 \uc774 \uc0c8\ub85c\uc6b4 \ubcf4\uace0\uc11c\uc5d0\uc11c \uc804 \uc138\uacc4\uc5d0 \uac78\uccd0 \ud3ec\uc9c0\uc154\ub2dd\ub41c \uad11\uace0 \ub300\ud589\uc0ac \uc2dc\uc7a5\uc758 \uc8fc\uc694 \uc5c5\uccb4\ub4e4\uc758 \uac00\uaca9\ub300, \ub9e4\ucd9c \uc131\uc7a5, \uc0dd\uc0b0 \ub2a5\ub825, \uadf8\ub9ac\uace0 \ud22c\uae30\uc801 \uae30\uc220 \ud655\uc7a5\uc5d0 \ub300\ud55c \uc790\uc138\ud55c \uc815\ubcf4\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n

\uad11\uace0 \ub300\ud589\uc0ac \uc2dc\uc7a5\uc758 \uc8fc\uc694 \ubd80\ubb38 \uc5f0\uad6c<\/p>\n

\uc81c\ud488 \ubc0f \uc11c\ube44\uc2a4\ubcc4:
\n\ucc3d\uc791 \uc11c\ube44\uc2a4 \ubc0f \uc81c\uc791
\n\ucea0\ud398\uc778 \uae30\ud68d \ubc0f \uad00\ub9ac
\n\uad11\uace0 \uac8c\uc7ac
\n\uae30\ud0c0 \ubd84\uc57c
\n\uc8fc\uc694 \uc2dc\uc7a5\ubcc4:
\n\uac1c\uc778 \uad00\ub9ac \ubc0f \uc18c\ube44\uc790 \uc81c\ud488
\n\uc2dd\uc74c\ub8cc \uc81c\uc870\uc5c5\uccb4
\n\uc790\ub3d9\ucc28 \uc81c\uc870\uc5c5\uccb4
\n\uc758\ub8cc \ubd84\uc57c
\n\ud1b5\uc2e0 \uc11c\ube44\uc2a4 \uc81c\uacf5\uc5c5\uccb4
\n\uc18c\ub9e4\uc810
\n\uc9c0\uc5ed\ubcc4:
\n\ubd81\ubbf8
\n\uc911\ub0a8\ubbf8
\n\ub3d9\uc720\ub7fd
\n\uc11c\uc720\ub7fd
\n\ub3d9\uc544\uc2dc\uc544
\n\ub0a8\uc544\uc2dc\uc544 \ubc0f \ud0dc\ud3c9\uc591 \uc9c0\uc5ed
\n\uc911\ub3d9 \ubc0f \uc544\ud504\ub9ac\uce74 \uc9c0\uc5ed<\/p>\n

 <\/p>\n

\"\"<\/p>\n

\ubaa9\ucc28
\n1. \uc694\uc57d
\n2. \ubd84\ub958 \ubc0f \uc2dc\uc7a5 \uc815\uc758 \ub4f1 \uc0b0\uc5c5 \uc18c\uac1c
\n3. \uac70\uc2dc\uacbd\uc81c \uc694\uc778, \uc2dc\uc7a5 \uc5ed\ud559, \ucd5c\uadfc \uc0b0\uc5c5 \ubc1c\uc804 \ub4f1 \uc2dc\uc7a5 \ub3d9\ud5a5 \ubc0f \uc131\uacf5 \uc694\uc778
\n4. \uacfc\uac70 \ubd84\uc11d \ubc0f \ubbf8\ub798 \uc804\ub9dd \ub4f1 \uae00\ub85c\ubc8c \uc2dc\uc7a5 \uc218\uc694 \ubd84\uc11d \ubc0f \uc608\uce21
\n5. \uac00\uaca9 \ubd84\uc11d
\n6. \uae00\ub85c\ubc8c \uc2dc\uc7a5 \ubd84\uc11d \ubc0f \uc608\uce21
\n6.1. \uc81c\ud488 \ubc0f \uc11c\ube44\uc2a4
\n6.2. \uc8fc\uc694 \uc2dc\uc7a5
\n7. \uc81c\ud488 \ubc0f \uc11c\ube44\uc2a4\ubcc4 \uae00\ub85c\ubc8c \uc2dc\uc7a5 \ubd84\uc11d \ubc0f \uc608\uce21
\n7.1. \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \uc11c\ube44\uc2a4 \ubc0f \uc81c\uc791
\n7.2. \ucea0\ud398\uc778 \uae30\ud68d \ubc0f \uad00\ub9ac
\n7.3. \uad11\uace0 \uac8c\uc7ac
\n8. \uc8fc\uc694 \uc2dc\uc7a5\ubcc4 \uae00\ub85c\ubc8c \uc2dc\uc7a5 \ubd84\uc11d \ubc0f \uc804\ub9dd
\n8.1. \uae30\ud0c0 \ubd80\ubb38
\n8.2. \uac1c\uc778 \uad00\ub9ac \ubc0f \uc18c\ube44\uc790 \uc81c\ud488
\n8.3. \uc2dd\uc74c\ub8cc \uc81c\uc870\uc5c5\uccb4
\n8.4. \uc790\ub3d9\ucc28 \uc81c\uc870\uc5c5\uccb4
\n8.5. \uc758\ub8cc \ubd80\ubb38
\n8.6. \ud1b5\uc2e0 \uc11c\ube44\uc2a4 \uc81c\uacf5\uc5c5\uccb4
\n8.7. \uc18c\ub9e4\uc810
\n9. \uc9c0\uc5ed\ubcc4 \uae00\ub85c\ubc8c \uc2dc\uc7a5 \ubd84\uc11d \ubc0f \uc804\ub9dd
\n9.1. \ubd81\ubbf8
\n9.2. \uc911\ub0a8\ubbf8
\n9.3. \uc11c\uc720\ub7fd
\n9.4. \ub3d9\uc720\ub7fd
\n9.5. \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591
\n9.6. \ub3d9\uc544\uc2dc\uc544
\n9.7. \uc911\ub3d9 \ubc0f \uc544\ud504\ub9ac\uce74
\n10. \ubd81\ubbf8 \ud310\ub9e4 \ubd84\uc11d \ubc0f \uc804\ub9dd, \uc8fc\uc694 \ubd80\ubb38 \ubc0f \uad6d\uac00\ubcc4
\n11. \uc911\ub0a8\ubbf8 \ud310\ub9e4 \ubd84\uc11d \ubc0f \uc804\ub9dd, \uc8fc\uc694 \ubd80\ubb38 \ubc0f \uad6d\uac00\ubcc4
\n12. \uc11c\uc720\ub7fd \ud310\ub9e4 \ubd84\uc11d \ubc0f \uc608\uce21, \uc8fc\uc694 \ubd80\ubb38 \ubc0f \uad6d\uac00\ubcc4
\n13. \ub3d9\uc720\ub7fd \ud310\ub9e4 \ubd84\uc11d \ubc0f \uc608\uce21, \uc8fc\uc694 \ubd80\ubb38 \ubc0f \uad6d\uac00\ubcc4
\n14. \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591 \ud310\ub9e4 \ubd84\uc11d \ubc0f \uc608\uce21, \uc8fc\uc694 \ubd80\ubb38 \ubc0f \uad6d\uac00\ubcc4
\n15. \ub3d9\uc544\uc2dc\uc544 \ud310\ub9e4 \ubd84\uc11d \ubc0f \uc608\uce21, \uc8fc\uc694 \ubd80\ubb38 \ubc0f \uad6d\uac00\ubcc4
\n16. \uc911\ub3d9 \ubc0f \uc544\ud504\ub9ac\uce74 \ud310\ub9e4 \ubd84\uc11d \ubc0f \uc608\uce21, \uc8fc\uc694 \ubd80\ubb38 \ubc0f \uad6d\uac00\ubcc4
\n17. 30\uac1c\uad6d\uc758 \uc81c\ud488 \ubc0f \uc11c\ube44\uc2a4\ubcc4, \uc8fc\uc694 \uc2dc\uc7a5\ubcc4 \ud310\ub9e4 \uc608\uce21
\n18. \uc2dc\uc7a5 \uad6c\uc870 \ubd84\uc11d, \uc8fc\uc694 \uc5c5\uccb4\ubcc4 \uc2dc\uc7a5 \uc810\uc720\uc728 \ubd84\uc11d, \uacbd\uc7c1 \ub300\uc2dc\ubcf4\ub4dc \ub4f1\uc744 \ud3ec\ud568\ud55c \uacbd\uc7c1 \uc804\ub9dd
\n19. \ud68c\uc0ac \ud504\ub85c\ud544
\n19.1. WPP
\n19.2. Omnicom Group
\n19.3. Publicis Groupe
\n19.4. Interpublic Group (IPG)
\n19.5. Dentsu
\n19.6. Havas
\n19.7. Hakuhodo
\n19.8. BBDO
\n19.9. Saatchi & Saatchi
\n19.10. TBWA<\/p>\n

 <\/p>\n

– \uc790\uc8fc \ubb3b\ub294 \uc9c8\ubb38 –
\n2024\ub144 \uad11\uace0 \ub300\ud589\uc0ac \uc2dc\uc7a5\uc758 \uaddc\ubaa8\ub294 \uc5b4\ub290 \uc815\ub3c4\uc785\ub2c8\uae4c?
\n2024\ub144 \uad11\uace0 \ub300\ud589\uc0ac \uc2dc\uc7a5\uc758 \uae00\ub85c\ubc8c \uc2dc\uc7a5 \uaddc\ubaa8\ub294 \ubbf8\ud654 4,634\uc5b5 9\ucc9c\ub9cc \ub2ec\ub7ec\ub85c \ucd94\uc815\ub429\ub2c8\ub2e4.<\/p>\n

2034\ub144\uae4c\uc9c0 \uad11\uace0 \ub300\ud589\uc0ac\uc758 \uc608\uc0c1 \uc218\uc694 \uac00\uce58\ub294 \uc5bc\ub9c8\uc785\ub2c8\uae4c?
\n\uad11\uace0 \ub300\ud589\uc0ac\ub97c \uc704\ud55c \uc81c\ud488 \ud310\ub9e4\ub294 2034\ub144\uae4c\uc9c0 \ubbf8\ud654 8,616\uc5b5 4\ucc9c\ub9cc \ub2ec\ub7ec\uc5d0 \uc774\ub97c \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<\/p>\n

\uae00\ub85c\ubc8c \uc2dc\uc7a5\uc758 \uc218\uc694 \uc99d\uac00\uc728\uc740 \uc5b4\ub5bb\uac8c \ub420\uae4c\uc694?
\n\uc804 \uc138\uacc4 \uad11\uace0 \ub300\ud589\uc0ac\uc758 \uc218\uc694\ub294 2024\ub144\ubd80\ud130 2034\ub144\uae4c\uc9c0 \uc5f0\ud3c9\uade0 6.4%\uc758 \uc131\uc7a5\ub960\uc744 \ubcf4\uc77c \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<\/p>\n

\ud55c\uad6d \uc2dc\uc7a5\uc740 \uc5b4\ub290 \uc815\ub3c4\uc758 \uc18d\ub3c4\ub85c \uc131\uc7a5\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub418\ub098\uc694?
\n\ud55c\uad6d \uc2dc\uc7a5\uc740 2034\ub144\uae4c\uc9c0 \uc5f0\ud3c9\uade0 8.5%\uc758 \uc131\uc7a5\ub960\uc744 \ubcf4\uc77c \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<\/p>\n

\uc8fc\uc694 \uc2dc\uc7a5 \ucc38\uc5ec\uc790\ub294 \ub204\uad6c\uc778\uac00\uc694?
\n\uc774 \ubd84\uc57c\uc758 \uc120\ub3c4 \uae30\uc5c5\uc740 Omnicom, Havas, BBDO\uc785\ub2c8\ub2e4.<\/p>\n

\ub3d9\uc544\uc2dc\uc544 \uc2dc\uc7a5\uc758 \uc804\ub9dd\uc740 \uc5b4\ub5bb\uc2b5\ub2c8\uae4c?
\n\ub3d9\uc544\uc2dc\uc544 \uc2dc\uc7a5\uc740 2034\ub144\uae4c\uc9c0 \ubbf8\ud654 1,920\uc5b5 7\ucc9c\ub9cc \ub2ec\ub7ec\uc758 \ub9e4\ucd9c\uc744 \ucc3d\ucd9c\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<\/p>\n

\uad11\uace0 \uac8c\uc7ac \uc218\uc694\ub294 \uc5b4\ub290 \uc815\ub3c4 \uc99d\uac00\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\uae4c?
\n\uad11\uace0 \uac8c\uc7ac \uc218\uc694\ub294 2034\ub144\uae4c\uc9c0 \uc5f0\ud3c9\uade0 5.8% \uc99d\uac00\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<\/p>\n

 <\/p>\n

 <\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

\uad11\uace0 \ub300\ud589\uc0ac \uc2dc\uc7a5 \uc804\ub9dd (2024~2034\ub144)<\/p>\n

\uc5f0\ud3c9\uade0 6.4%\uc758 \uc131\uc7a5\ub960\uc744 \uae30\ub85d\ud558\uace0 \uc788\ub294 \uae00\ub85c\ubc8c \uad11\uace0 \ub300\ud589\uc0ac \uc2dc\uc7a5\uc740 2024\ub144 4,634\uc5b5 9\ucc9c\ub9cc \ub2ec\ub7ec\uc5d0\uc11c 2034\ub144 8,616\uc5b5 4\ucc9c\ub9cc \ub2ec\ub7ec\ub85c \uc131\uc7a5\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<\/p>\n

\uad11\uace0 \ub300\ud589\uc0ac\ub294 \ucd5c\uace0\uc758 \ub9c8\ucf00\ud305 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc744 \uc2dc\uc791, \uad00\ub9ac, \uc2e4\ud589\ud558\ub294 \uae30\uad00\uc785\ub2c8\ub2e4. \uc774 \uae30\uad00\ub4e4\uc740 \ud6a8\uacfc\uc801\uc778 \uad11\uace0\ub97c \ub9cc\ub4e4\uace0, \uc5b4\ub5bb\uac8c, \uc5b8\uc81c, \uc5b4\ub514\uc5d0 \uad11\uace0\ub97c \uac8c\uc7ac\ud560\uc9c0 \uacc4\ud68d\ud558\uc5ec \ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc5d0\uac8c \uad11\uace0\ub97c \uc804\ub2ec\ud568\uc73c\ub85c\uc368 \uace0\uac1d \uc81c\ud488\uc744 \uba85\ud655\ud558\uace0 \ud6a8\uacfc\uc801\uc73c\ub85c \uad11\uace0\ud569\ub2c8\ub2e4. \ub514\uc9c0\ud138 \ud50c\ub7ab\ud3fc\uc5d0 \ub300\ud55c \uc18c\ube44\uc790 \ud589\ub3d9\uc758 \ubcc0\ud654\ub85c \uc778\ud574 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \uc11c\ube44\uc2a4\uc5d0 \ub300\ud55c \ud544\uc694\uc131\uc774 \ucee4\uc9c0\uace0 \uc788\uc73c\uba70, \uc774\uac83\uc774 \ubc14\ub85c \ub300\ud589\uc0ac\uac00 \ucca8\ub2e8 \uae30\uc220\uacfc \ub370\uc774\ud130 \ubd84\uc11d \uae30\uc220\uc5d0 \ud22c\uc790\ud558\ub294 \uc774\uc720\uc785\ub2c8\ub2e4. \uc778\ud50c\ub8e8\uc5b8\uc11c \ub9c8\ucf00\ud305\uacfc \uc18c\uc15c \ubbf8\ub514\uc5b4 \uc778\ud50c\ub8e8\uc5b8\uc11c\uc758 \uc131\uc7a5\uc740 \ub610\ud55c \uc9c4\uc815\ud55c \ubc29\uc2dd\uc73c\ub85c \ud0c0\uae43 \uc18c\ube44\uc790\uc640 \uc0c1\ud638 \uc791\uc6a9\ud558\uace0\uc790 \ud558\ub294 \uae30\uc5c5\ub4e4\uc5d0\uac8c \ud6a8\uacfc\uc801\uc778 \ub3c4\uad6c\uac00 \ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c, \ub2e4\uad6d\uc801 \uc870\uc9c1\uc758 \uc99d\uac00\ub85c \uc778\ud574 \uc5ec\ub7ec \uc9c0\uc5ed\uc5d0\uc11c \uad11\uace0 \uc11c\ube44\uc2a4\uc5d0 \ub300\ud55c \ud544\uc694\uc131\uc774 \uc99d\uac00\ud588\uc73c\uba70, \uc774\ub85c \uc778\ud574 \uc804 \uc138\uacc4 \uad11\uace0 \ub300\ud589\uc0ac\uc758 \uc131\uc7a5 \uc804\ub9dd\uc774 \ubc1d\uc544\uc84c\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc5ec\ub7ec \uc0b0\uc5c5 \ubd84\uc57c\uc5d0\uc11c \uad11\uace0 \uc9c0\ucd9c\uc774 \uc99d\uac00\ud558\uba74\uc11c \uad11\uace0 \ub300\ud589\uc0ac\uc758 \uc2dc\uc7a5 \uc218\uc694\uac00 \uc99d\uac00\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ube44\ub514\uc624\uc640 \ubaa8\ubc14\uc77c \uad11\uace0\uac00 \ud06c\uac8c \uc99d\uac00\ud558\uace0 \uc788\uc73c\uba70, \uc774\ub85c \uc778\ud574 \uad11\uace0 \ube44\uc6a9\uc774 \uc99d\uac00\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud2b9\ud788, TV \uad11\uace0\uc5d0 \uc9c0\ucd9c\ub418\ub294 \ucd1d \ube44\uc6a9\uc740 \uc774\uc81c \uc778\ud130\ub137 \uad11\uace0\uc5d0 \uc758\ud574 \ucd94\uc6d4\ub2f9\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \ub9c8\ucf00\ud305 \ud68c\uc0ac\uc778 WordStream\uc758 \ud1b5\uacc4\uc5d0 \ub530\ub974\uba74, \uc804 \uc138\uacc4 \ub514\uc9c0\ud138 \uad11\uace0 \uc9c0\ucd9c\uc740 2022\ub144\uc5d0 4,410\uc5b5 \ub2ec\ub7ec\uc5d0 \ub2ec\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub418\uc5c8\uace0, 2023\ub144\uc5d0\ub294 4,850\uc5b5 \ub2ec\ub7ec\ub85c \uc99d\uac00\ud560 \uac83\uc73c\ub85c \ucd94\uc815\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ubcc0\ud654\ub85c \uc778\ud574 \ubbf8\uad6d\uc5d0\uc11c\ub294 \ub514\uc9c0\ud138 \uad11\uace0 \uc9c0\ucd9c\uc774 \uae30\uc874 \ubbf8\ub514\uc5b4 \uc9c0\ucd9c\uc744 \ub118\uc5b4\uc130\uc2b5\ub2c8\ub2e4. \uc18c\ub9e4\uc5c5\uc740 \ubaa8\ub4e0 \uc0ac\uc5c5 \ubd84\uc57c\uc5d0\uc11c \uad11\uace0\uc5d0 \uac00\uc7a5 \ub9ce\uc774 \uc9c0\ucd9c\ud558\ub294 \ubd84\uc57c\uc785\ub2c8\ub2e4.<\/p>\n

\uac00\uae4c\uc6b4 \ubbf8\ub798\uc5d0 \uc778\ud50c\ub8e8\uc5b8\uc11c \ub9c8\ucf00\ud305\uc758 \uc778\uae30\uac00 \ub192\uc544\uc9d0\uc5d0 \ub530\ub77c \uad11\uace0 \ub300\ud589\uc0ac\uc758 \uc131\uc7a5 \uada4\ub3c4\uac00 \uac00\uc18d\ud654\ub420 \uac83\uc785\ub2c8\ub2e4. \uc18c\uc15c \ubbf8\ub514\uc5b4 \ud50c\ub7ab\ud3fc\uc774\ub098 \uae30\ud0c0 \uc628\ub77c\uc778 \ucc44\ub110\uc5d0\uc11c \uaddc\ubaa8\uac00 \ud06c\uace0 \ud65c\ubc1c\ud55c \ud314\ub85c\uc6cc\ub97c \ubcf4\uc720\ud55c \uae30\uc5c5\uacfc \uac1c\uc778\uc774 \uc774\ub7ec\ud55c \ub9c8\ucf00\ud305 \uc811\uadfc \ubc29\uc2dd\uc758 \uc77c\ud658\uc73c\ub85c \ud611\uc5c5\ud569\ub2c8\ub2e4. \uc778\ud50c\ub8e8\uc5b8\uc11c \ub9c8\ucf00\ud305 \uad11\uace0 \ud68c\uc0ac\ub294 \ube0c\ub79c\ub4dc\uc640 \uc778\ud50c\ub8e8\uc5b8\uc11c \uac04\uc758 \uad00\uacc4\ub97c \uadf9\ub300\ud654\ud558\uace0, \uc804\ubc18\uc801\uc778 \ub9c8\ucf00\ud305 \ubaa9\ud45c\uc5d0 \ubd80\ud569\ud558\uba70, \uaddc\uc81c \uc900\uc218\ub97c \ubcf4\uc7a5\ud558\ub294 \ud544\uc218 \uc11c\ube44\uc2a4\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc18c\uc15c \ubbf8\ub514\uc5b4\uc640 \uc778\ud50c\ub8e8\uc5b8\uc11c \ub9c8\ucf00\ud305\uc744 \uc804\ubb38\uc73c\ub85c \ud558\ub294 \ub374\ub9c8\ud06c\uc758 \ubbf8\ub514\uc5b4 \ud68c\uc0ac\uc778 \uc778\ud50c\ub8e8\uc5b8\uc11c \ub9c8\ucf00\ud305 \ud5c8\ube0c(Influencer Marketing Hub)\uc758 \uc5f0\uad6c\uc5d0 \ub530\ub974\uba74, \uc778\ud50c\ub8e8\uc5b8\uc11c \ub9c8\ucf00\ud305 \uc2dc\uc7a5\uc740 2023\ub144\uc5d0 \ud06c\uac8c \uc131\uc7a5\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-14247","post","type-post","status-publish","format-standard","hentry","category-industry-reports"],"_links":{"self":[{"href":"https:\/\/www.globalresearch.kr\/markets\/wp-json\/wp\/v2\/posts\/14247"}],"collection":[{"href":"https:\/\/www.globalresearch.kr\/markets\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.globalresearch.kr\/markets\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.globalresearch.kr\/markets\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.globalresearch.kr\/markets\/wp-json\/wp\/v2\/comments?post=14247"}],"version-history":[{"count":0,"href":"https:\/\/www.globalresearch.kr\/markets\/wp-json\/wp\/v2\/posts\/14247\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.globalresearch.kr\/markets\/wp-json\/wp\/v2\/media?parent=14247"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.globalresearch.kr\/markets\/wp-json\/wp\/v2\/categories?post=14247"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.globalresearch.kr\/markets\/wp-json\/wp\/v2\/tags?post=14247"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}