Global Digital OOH Market 2018-2022

◆상품코드 : IRTNTR20867
◆발행일 : 2018년 2월
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[조사보고서 개요]

About Digital OOH
The market is fragmented due to the presence of many vendors. However, it only lists the key vendors in the market and does not present the market share of all vendors in the market. The report discusses the primary market growth drivers and challenges that the vendors and the market as a whole face, and provides an overview of the key trends emerging in the market.

Technavio’s analysts forecast the global digital OOH market to grow at a CAGR of 10.19% during the period 2018-2022.

[Covered in this report]
The report covers the present scenario and the growth prospects of the global digital OOH market for 2018-2022. To calculate the market size, the report considers the revenue generated from the type of digital OOH such as in-store advertising and outdoor advertising.

The market is divided into the following segments based on geography:
• Americas
• APAC
• EMEA

Technavio’s report, Global Digital OOH Market 2018-2022, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

[Key vendors]
• Clear Channel Outdoor
• JCDecaux
• Lamar Advertising
• OUTFRONT Media

[Market driver]
• Reduced cost of digital screens
• For a full, detailed list, view our report

[Market challenge]
• Threat from mobile advertising
• For a full, detailed list, view our report

[Market trend]
• Increase in spending from FMCG industry
• For a full, detailed list, view our report

[Key questions answered in this report]
• What will the market size be in 2022 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?

*** You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.

[조사보고서 목차]

Table of Contents
PART 01: EXECUTIVE SUMMARY

PART 02: SCOPE OF THE REPORT

PART 03: RESEARCH METHODOLOGY

PART 04: INTRODUCTION
• Market outline

PART 05: MARKET LANDSCAPE
• Market ecosystem
• Market characteristics
• Market segmentation analysis

PART 06: MARKET SIZING
• Market definition
• Market sizing 2017
• Market size and forecast 2017-2022

PART 07: FIVE FORCES ANALYSIS
• Bargaining power of buyers
• Bargaining power of suppliers
• Threat of new entrants
• Threat of substitutes
• Threat of rivalry
• Market condition

PART 08: MARKET SEGMENTATION BY TYPE
• Segmentation by type
• Comparison by type
• In-store advertising – Market size and forecast 2017-2022
• Outdoor advertising – Market size and forecast 2017-2022
• Market opportunity by technology

PART 09: MARKET SEGMENTATION BY APPLICATION
• Segmentation by application
• Comparison by application
• Retail – Market size and forecast 2017-2022
• Recreation – Market size and forecast 2017-2022
• Banking – Market size and forecast 2017-2022
• Transportation – Market size and forecast 2017-2022
• Education – Market size and forecast 2017-2022
• Others – Market size and forecast 2017-2022
• Market opportunity by application

PART 10: MARKET SEGMENTATION BY CATEGORY
• Segmentation by category
• Comparison by category
• Billboards – Market size and forecast 2017-2022
• Shelter – Market size and forecast 2017-2022
• Transit – Market size and forecast 2017-2022
• Street furniture – Market size and forecast 2017-2022
• Market opportunity by category

PART 11: CUSTOMER LANDSCAPE

PART 12: REGIONAL LANDSCAPE
• Geographical segmentation
• Regional comparison
• APAC – Market size and forecast 2017-2022
• Americas – Market size and forecast 2017-2022
• EMEA – Market size and forecast 2017-2022
• Key leading countries
• Market opportunity

PART 13: DECISION FRAMEWORK

PART 14: DRIVERS AND CHALLENGES
• Market drivers
• Market challenges

PART 15: MARKET TRENDS
• Use of 3D technology for digital signage
• Increase in spending from FMCG industry
• Growing geofencing of advertising
• Shifting media landscape
• Innovative ways of targeting consumers

PART 16: VENDOR LANDSCAPE
• Overview
• Landscape disruption
• Competitive scenario

PART 17: VENDOR ANALYSIS
• Vendors covered
• Vendor classification
• Market positioning of vendors
• Clear Channel Outdoor
• JCDecaux
• Lamar Advertising
• OUTFRONT Media

PART 18: APPENDIX
• List of abbreviations

[List of Exhibits] Exhibit 01: Parent market
Exhibit 02: Related market
Exhibit 03: Global digital advertising market
Exhibit 04: Market characteristics
Exhibit 05: Market segments
Exhibit 06: Market definition – Inclusions and exclusions checklist
Exhibit 07: Market size 2017
Exhibit 08: Validation techniques employed for market sizing 2017
Exhibit 09: Global digital OOH market – Market size and forecast 2017-2022 ($ bn)
Exhibit 10: Global OOH market– Year-over-year growth 2018-2022 (%)
Exhibit 11: Five forces analysis 2017
Exhibit 12: Five forces analysis 2022
Exhibit 13: Bargaining power of buyers
Exhibit 14: Bargaining power of suppliers
Exhibit 15: Threat of new entrants
Exhibit 16: Threat of substitutes
Exhibit 17: Threat of rivalry
Exhibit 18: Market condition – Five forces 2017
Exhibit 19: Market condition – Five forces 2017
Exhibit 20: Global digital OOH market: Segmentation by type 2017-2022 (% share of revenue)
Exhibit 21: Comparison by type
Exhibit 22: Global digital OOH market by in-store advertising – Market size and forecast 2017-2022 ($ bn)
Exhibit 23: Global digital OOH market by in-store advertising – Year-over-year growth 2018-2022 (%)
Exhibit 24: Global digital OOH market by outdoor advertising – Market size and forecast 2017-2022 ($ bn)
Exhibit 25: Global digital OOH market by outdoor advertising – Year-over-year growth 2018-2022 (%)
Exhibit 26: Market opportunity by technology
Exhibit 27: Global digital OOH market: Segmentation by application 2017-2022 (% share of revenue)
Exhibit 28: Comparison by application
Exhibit 29: Global digital OOH in the retail segment – Market size and forecast 2017-2022 ($ bn)
Exhibit 30: Global digital OOH in retail segment – Year-over-year growth 2018-2022 (%)
Exhibit 31: Global digital OOH market in recreation segment – Market size and forecast 2017-2022 ($ bn)
Exhibit 32: Global digital OOH in recreation segment – Year-over-year growth 2018-2022 (%)
Exhibit 33: Global digital OOH market in banking segment– Market size and forecast 2017-2022 ($ bn)
Exhibit 34: Global digital OOH market in banking segment – Year-over-year growth 2018-2022 (%)
Exhibit 35: Global digital OOH market in transportation segment – Market size and forecast 2017-2022 ($ bn)
Exhibit 36: Global digital OOH market in transportation sector – Year-over-year growth 2018-2022 (%)
Exhibit 37: Global digital OOH market in education segment – Market size and forecast 2017-2022 ($ bn)
Exhibit 38: Global digital OOH market in education segment – Year-over-year growth 2018-2022 (%)
Exhibit 39: Global digital OOH market in others segment – Market size and forecast 2017-2022 ($ bn)
Exhibit 40: Global digital OOH market in others segment – Year-over-year growth 2018-2022 (%)
Exhibit 41: Market opportunity by application
Exhibit 42: Global digital OOH market: Segmentation by category 2017-2022 (% share of revenue)
Exhibit 43: Comparison by category
Exhibit 44: Global digital OOH market by billboards segment – Market size and forecast 2017-2022 ($ bn)
Exhibit 45: Global digital OOH market by billboards segment – Year-over-year growth 2018-2022 (%)
Exhibit 46: Global digital OOH market by shelter segment – Market size and forecast 2017-2022 ($ bn)
Exhibit 47: Global digital OOH market by shelter segment – Year-over-year growth 2018-2022 (%)
Exhibit 48: Global digital OOH market by transit segment – Market size and forecast 2017-2022 ($ bn)
Exhibit 49: Global digital OOH market by the transit segment – Year-over-year growth 2018-2022 (%)
Exhibit 50: Global digital OOH market by street furniture segment – Market size and forecast 2017-2022 ($ bn)
Exhibit 51: Global digital OOH market by street furniture segment – Year-over-year growth 2018-2022 (%)
Exhibit 52: Market opportunity by category
Exhibit 53: Customer landscape
Exhibit 54: Global digital OOH market: Segmentation by geography 2017-2022 (%)
Exhibit 55: Regional comparison
Exhibit 56: APAC – Market size and forecast 2017-2022 ($ bn)
Exhibit 57: APAC – Year-over-year growth 2018-2022 (%)
Exhibit 58: Top 3 countries in APAC
Exhibit 59: Americas – Market size and forecast 2017-2022 ($ bn)
Exhibit 60: Americas – Year over year growth 2018-2022 (%)
Exhibit 61: Top 3 countries in Americas
Exhibit 62: EMEA – Market size and forecast 2017-2022 ($ bn)
Exhibit 63: EMEA – Year over year growth 2018-2022 (%)
Exhibit 64: Top 3 countries in EMEA
Exhibit 65: Key leading countries
Exhibit 66: Market opportunity
Exhibit 67: Vendor landscape
Exhibit 68: Landscape disruption
Exhibit 69: Vendors covered
Exhibit 70: Vendor classification
Exhibit 71: Market positioning of vendors
Exhibit 72: Vendor overview
Exhibit 73: Clear Channel Outdoor – Business segments
Exhibit 74: Clear Channel Outdoor – Organizational developments
Exhibit 75: Clear Channel Outdoor – Geographic focus 2017
Exhibit 76: Vendor overview
Exhibit 77: JCDecaux – Business segments
Exhibit 78: JCDecaux – Organizational developments
Exhibit 79: JCDecaux – Geographic focus 2017
Exhibit 80: Vendor overview
Exhibit 81: Lamar Advertising – Business segments
Exhibit 82: Lamar Advertising – Organizational developments
Exhibit 83: Lamar Advertising – Geographic focus 2017
Exhibit 84: Vendor overview
Exhibit 85: OUTFRONT Media – Business segments
Exhibit 86: OUTFRONT Media – Organizational developments
Exhibit 87: OUTFRONT Media – Geographic focus 2017



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