Digital Marketing Software Market by Component, Software (CRM Software, Email Marketing Software, and Social Media Advertising), Service, Deployment Type, Organization Size, Industry Vertical, and Region – Global Forecast to 2022

◆상품코드 : MAM-TC-3234
◆발행일 : 2017년 11월
◆페이지수 : 144
◆보고서 형식 : PDF / 영문
◆납품 방식 : E메일
◆조사대상 지역 : 글로벌
◆산업분야 : IT
◆발행회사(조사회사) : MarketsandMarkets
◆판매회사 : H&I글로벌리서치(주)
◆판매가격 옵션
Single User¥800,800 -> 환산 ₩8,008,000견적의뢰/구매/질문FORM
Multi User (Five User)¥952,000 -> 환산 ₩9,520,000견적의뢰/구매/질문FORM
Corporate License¥1,080,800 -> 환산 ₩10,808,000견적의뢰/구매/질문FORM
※지불하실 금액은 상기금액이며, 세금 및 배송료는 없습니다.
※지불은 선불결제 방식이며, 신용카드결제 또는 계좌입금(국내/해외)이 선택가능합니다.
※구매의사를 FORM기입 또는 E메일로 연락주시면 담당자가 회신 드리겠습니다.
※배송은 입금 확인 후, E메일로 납품드리며, 일반적으로 당일~2일정도 소요됩니다.
※가격옵션 설명 : (Single User : 귀사내에서 1명만 사용가능 / Five User, Multi User : 귀사내에서 5명까지 사용가능 / Site License, Corporate License : 동일국내에서 인원제한없이 사용가능 / Global Site License, Enterprise License : 지역상관없이 인원제한없이 사용/공유 가능한 라이센스). 자세한 설명은 이용안내 페이지를 참고하세요.


[조사보고서 개요]

“Optimizing digital experiences to meet changing customer preferences is driving the Digital Marketing Software (DMS) market”
The DMS market size is expected to grow from USD 37.48 billion in 2017 to USD 74.96 billion by 2022, at an estimated Compound Annual Growth Rate (CAGR) of 14.9% during the forecast period. This market is driven by personalized marketing material appealing to an individual customer, and the growth of social media and social advertising. On the other hand, security and privacy concerns for confidential data may restraint the DMS market growth.
“CRM software is expected to hold the major market size during the forecast period”
CRM plays an important role in any business process, as it holds and manages databases that are related to customers. The CRM software tracks customer’s behavioural pattern and helps in sending personalized and automated messages. The evolving landscape of data across all business channels necessitated the usage of CRM for seamless business functionality. The CRM software also includes sales CRM which handles all the sales process starting from sales tracking to sales forecasting; this software takes care of entire sales process such as lead generation and qualification, real-time forecasting, sales stage and probability analysis, pipeline management, thereby converting prospects into sales opportunities. Marketers are in dire need of this software, and hence will invest significantly to boost their market revenue growth.

“Services segment is expected to grow at a higher CAGR during the forecast period”
Services considered for the DMS market are professional and managed services. These services assist organizations in deploying the solutions on their premises or the cloud. The services market is quite promising in the future due to various integration platforms. Services help organizations in building successful customer relationships by continuously supporting them through the business tenure. Digital marketing services offer organizations with several advantages, including the maximization of resource usage, enhancement of marketing project execution, and streamlining the marketing operations. The demand for services is said to be increasing in the enterprises as the adoption of managed and professional services is growing across major verticals.

“Asia Pacific (APAC) is expected to have high growth potential during the forecast period”
Being the most populated region in the world, APAC is expected to have a huge growth potential pertaining to DMS adoption. Major countries in this region, such as Australia, Singapore, China, Korea, Hong Kong, and India are increasingly investing in DMS. However, this region demands skilled digital marketing professionals to close the skill gaps and adopt new digital technologies for better business operations. The growth in this region is primarily driven by the presence of half of the world’s mobile users, highest social media users, rising trend of online shopping experience, and increasing internet connection and speed. All these factors are contributing to the growth of the DMS market in APAC.

In the process of determining and verifying the market size for several segments and subsegments gathered through secondary research, extensive primary interviews were conducted with the key people. The break-up of profiles of primary participants is given below as:
• By company: Tier I – 50%, Tier II – 30%, and Tier III – 20%
• By designation: C-Level – 70%, D-Level – 18%, and Others – 12%
• By region: North America – 40%, Europe – 28%, APAC – 25%, MEA –5%, and Latin America – 2%.
The DMS ecosystem comprises major vendors, such as Adobe Systems Incorporated (US), Oracle Corporation (US), SAP SE (Germany), Salesforce.com, inc. (US), IBM Corporation (US), Marketo, Inc. (US), Microsoft Corporation (US), HubSpot Inc. (US), SAS Institute Inc. (US), Act-On Software (US), and SimplyCast (Canada).
Research Coverage
The report includes in-depth competitive analysis of these key players in the DMS market, with their company profiles, recent developments, and key market strategies. The research report segments the DMS market by component (software and service), deployment type, organization size, industry vertical, and region.
Reasons to Buy the Report
The DMS market has been segmented on the basis of components (software and services), deployment types, organization sizes, industry verticals, and regions. The report will help leaders/new entrants in this market in the following ways:
1. The report segments the DMS market comprehensively and provides the closest approximations of the revenue numbers for the overall market and subsegments. The market numbers are further split across various industries and regions.
2. The report helps stakeholders understand the pulse of the market and provides them information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders in better understanding the competitors and gaining more insights to better position their businesses. There is a separate section on competitive landscape, including competitor ecosystem, and mergers and acquisitions. Besides, there are company profiles of 11 players offering services in this market. In this section, market internals have been provided that can put them ahead of the competitors.

[조사보고서 목차]

TABLE OF CONTENTS

1 INTRODUCTION 14
1.1 OBJECTIVES OF THE STUDY 14
1.2 MARKET DEFINITION 14
1.3 MARKET SCOPE 15
1.4 YEARS CONSIDERED FOR THE STUDY 16
1.5 CURRENCY 16
1.6 STAKEHOLDERS 17
2 RESEARCH METHODOLOGY 18
2.1 RESEARCH DATA 18
2.1.1 SECONDARY DATA 19
2.1.2 PRIMARY DATA 19
2.1.2.1 Breakdown of primaries 20
2.1.2.2 Key industry insights 20
2.2 MARKET SIZE ESTIMATION 21
2.3 RESEARCH ASSUMPTIONS 23
2.4 LIMITATIONS 23
3 EXECUTIVE SUMMARY 24
4 PREMIUM INSIGHTS 28
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE DIGITAL MARKETING SOFTWARE MARKET 28
4.2 DIGITAL MARKETING SOFTWARE MARKET, BY DEPLOYMENT TYPE 28
4.3 DIGITAL MARKETING SOFTWARE MARKET, BY ORGANIZATION SIZE 29
4.4 DIGITAL MARKETING SOFTWARE MARKET, BY SOFTWARE AND REGION 30
4.5 DIGITAL MARKETING SOFTWARE MARKET, BY INDUSTRY VERTICAL 31
5 MARKET OVERVIEW 32
5.1 INTRODUCTION 32
5.2 MARKET DYNAMICS 32
5.2.1 DRIVERS 33
5.2.1.1 Growth of social media and social advertising 33
5.2.1.2 Popularity of mobile advertising with increasing mobile devices 34
5.2.1.3 Personalized marketing materials appealing to each individual 34
5.2.1.4 Optimizing digital experiences to meet the changing customer preferences 34
5.2.2 RESTRAINTS 35
5.2.2.1 Security and privacy concerns for confidential data 35

5.2.3 OPPORTUNITIES 35
5.2.3.1 Evolving need of AI and big data analytics in digital marketing 35
5.2.3.2 Digital engagement through VR and AR 35
5.2.4 CHALLENGES 36
5.2.4.1 Integrating DMS tools with other business applications 36
5.2.4.2 Selection of relevant digital techniques and vendors 36
5.2.4.3 Varying structure of regulatory policies 36
5.2.4.4 Lack of digital skilled personnel 36
5.3 TECHNOLOGY INNOVATION, SMAC 37
5.4 DIGITAL MARKETING USE CASES 37
5.4.1 USE CASE #1 37
5.4.2 USE CASE #2 38
5.4.3 USE CASE #3 38
6 DIGITAL MARKETING SOFTWARE MARKET, BY COMPONENT 39
6.1 INTRODUCTION 40
6.2 SOFTWARE 41
6.3 SERVICES 41
7 DIGITAL MARKETING SOFTWARE MARKET, BY SOFTWARE 43
7.1 INTRODUCTION 44
7.2 CUSTOMER RELATIONSHIP MANAGEMENT SOFTWARE 45
7.3 EMAIL MARKETING SOFTWARE 45
7.4 SOCIAL MEDIA ADVERTISING 46
7.5 SEARCH MARKETING SOFTWARE 47
7.6 WEB CONTENT MANAGEMENT SOFTWARE 47
7.7 MARKETING AUTOMATION SOFTWARE 48
7.8 CAMPAIGN MANAGEMENT 49
7.9 VIDEO ADVERTISING 50
8 DIGITAL MARKETING SOFTWARE MARKET, BY SERVICE 51
8.1 INTRODUCTION 52
8.2 PROFESSIONAL SERVICES 52
8.2.1 SUPPORT AND MAINTENANCE 53
8.2.2 SYSTEM INTEGRATION 54
8.2.3 TESTING AND OPTIMIZATION 55
8.2.4 TRAINING AND EDUCATION 55
8.3 MANAGED SERVICES 56

9 DIGITAL MARKETING SOFTWARE MARKET, BY DEPLOYMENT TYPE 58
9.1 INTRODUCTION 59
9.2 ON-PREMISES 60
9.3 CLOUD 60
10 DIGITAL MARKETING SOFTWARE MARKET, BY ORGANIZATION SIZE 62
10.1 INTRODUCTION 63
10.2 LARGE ENTERPRISES 64
10.3 SMALL AND MEDIUM-SIZED ENTERPRISES 64
11 DIGITAL MARKETING SOFTWARE MARKET, BY INDUSTRY VERTICAL 66
11.1 INTRODUCTION 67
11.2 BANKING, FINANCIAL SERVICES, AND INSURANCE 68
11.3 TRANSPORTATION AND LOGISTICS 69
11.4 CONSUMER GOODS AND RETAIL 69
11.5 EDUCATION 70
11.6 HEALTHCARE 71
11.7 MANUFACTURING 71
11.8 MEDIA AND ENTERTAINMENT 72
11.9 TELECOM AND IT 73
11.10 TRAVEL AND HOSPITALITY 74
11.11 OTHERS 75
12 DIGITAL MARKETING SOFTWARE MARKET, BY REGION 76
12.1 INTRODUCTION 77
12.2 NORTH AMERICA 78
12.3 EUROPE 82
12.4 ASIA PACIFIC 85
12.5 MIDDLE EAST AND AFRICA 89
12.6 LATIN AMERICA 92
13 COMPETITIVE LANDSCAPE 96
13.1 INTRODUCTION 96
13.2 MARKET RANKING 97
13.3 COMPETITIVE SCENARIO 97
13.3.1 NEW PRODUCT/SERVICE LAUNCHES 97
13.3.2 BUSINESS EXPANSIONS 98
13.3.3 ACQUISITIONS 98
13.3.4 AGREEMENTS, PARTNERSHIPS, AND COLLABORATIONS 99

14 COMPANY PROFILES 101
(Business Overview, Services Offered, Recent Developments, MnM View, Key Strategies, SWOT Analysis)*
14.1 ADOBE SYSTEMS 101
14.2 ORACLE 104
14.3 SAP 108
14.4 SALESFORCE 111
14.5 IBM 114
14.6 MARKETO 119
14.7 MICROSOFT 122
14.8 HUBSPOT 124
14.9 SAS INSTITUTE 127
14.10 ACT-ON SOFTWARE 130
*Details on Business Overview, Services Offered, Recent Developments, MnM View, Key Strategies, SWOT Analysis might not be captured in case of unlisted companies.
14.11 KEY INNOVATORS 132
14.11.1 SIMPLYCAST 132
14.11.1.1 BUSINESS OVERVIEW 132
14.11.1.2 key strategies 132
15 APPENDIX 133
15.1 INDUSTRY EXPERTS 133
15.2 DISCUSSION GUIDE 134
15.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 139
15.4 INTRODUCTION RT: REAL-TIME MARKET INTELLIGENCE 141
15.5 AVAILABLE CUSTOMIZATIONS 142
15.6 RELATED REPORTS 142
15.7 AUTHOR DETAILS 143

LIST OF TABLES

TABLE 1 DIGITAL MARKETING SOFTWARE MARKET SIZE AND GROWTH RATE,
2015–2022 (USD MILLION, Y-O-Y %) 25
TABLE 2 DIGITAL MARKETING SOFTWARE MARKET SIZE, BY COMPONENT,
2015–2022 (USD MILLION) 40
TABLE 3 SOFTWARE: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY REGION,
2015–2022 (USD MILLION) 41
TABLE 4 SERVICES: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY REGION,
2015–2022 (USD MILLION) 42
TABLE 5 DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SOFTWARE,
2015–2022 (USD MILLION) 44
TABLE 6 CUSTOMER RELATIONSHIP MANAGEMENT SOFTWARE: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 45
TABLE 7 EMAIL MARKETING SOFTWARE: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 46
TABLE 8 SOCIAL MEDIA ADVERTISING: DIGITAL MARKETING SOFTWARE MARKET SIZE,
BY REGION, 2015–2022 (USD MILLION) 46
TABLE 9 SEARCH MARKETING SOFTWARE: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 47
TABLE 10 WEB CONTENT MANAGEMENT SOFTWARE: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 48
TABLE 11 MARKETING AUTOMATION SOFTWARE: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 48
TABLE 12 CAMPAIGN MANAGEMENT: DIGITAL MARKETING SOFTWARE MARKET SIZE,
BY REGION, 2015–2022 (USD MILLION) 49
TABLE 13 VIDEO ADVERTISING: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 50
TABLE 14 DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SERVICE,
2015–2022 (USD MILLION) 52
TABLE 15 PROFESSIONAL SERVICES: DIGITAL MARKETING SOFTWARE MARKET SIZE,
BY TYPE, 2015–2022 (USD MILLION) 53
TABLE 16 PROFESSIONAL SERVICES: DIGITAL MARKETING SOFTWARE MARKET SIZE,
BY REGION, 2015–2022 (USD MILLION) 53
TABLE 17 SUPPORT AND MAINTENANCE MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 54
TABLE 18 SYSTEM INTEGRATION MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 54
TABLE 19 TESTING AND OPTIMIZATION MARKET SIZE, BY REGION,
2015–2022 (USD MILLION) 55
TABLE 20 TRAINING AND EDUCATION MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 56
TABLE 21 MANAGED SERVICES: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 57
TABLE 22 DIGITAL MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT TYPE,
2015–2022 (USD MILLION) 59
TABLE 23 ON-PREMISES: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 60
TABLE 24 CLOUD: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY REGION,
2015–2022 (USD MILLION) 61
TABLE 25 DIGITAL MARKETING SOFTWARE MARKET SIZE, BY ORGANIZATION SIZE,
2015–2022 (USD MILLION) 63
TABLE 26 LARGE ENTERPRISES: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 64
TABLE 27 SMALL AND MEDIUM-SIZED ENTERPRISES: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 65
TABLE 28 DIGITAL MARKETING SOFTWARE MARKET SIZE, BY INDUSTRY VERTICAL,
2015–2022 (USD MILLION) 67
TABLE 29 BANKING, FINANCIAL SERVICES, AND INSURANCE: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 68
TABLE 30 TRANSPORTATION AND LOGISTICS: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 69
TABLE 31 CONSUMER GOODS AND RETAIL: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 70
TABLE 32 EDUCATION: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY REGION,
2015–2022 (USD MILLION) 70
TABLE 33 HEALTHCARE: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY REGION,
2015–2022 (USD MILLION) 71
TABLE 34 MANUFACTURING: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 72
TABLE 35 MEDIA AND ENTERTAINMENT: DIGITAL MARKETING SOFTWARE MARKET SIZE,
BY REGION, 2015–2022 (USD MILLION) 73
TABLE 36 TELECOM AND IT: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY REGION, 2015–2022 (USD MILLION) 73
TABLE 37 TRAVEL AND HOSPITALITY: DIGITAL MARKETING SOFTWARE MARKET SIZE,
BY REGION, 2015–2022 (USD MILLION) 74
TABLE 38 OTHERS: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY REGION,
2015–2022 (USD MILLION) 75
TABLE 39 DIGITAL MARKETING SOFTWARE MARKET SIZE, BY REGION,
2015–2022 (USD MILLION) 77
TABLE 40 NORTH AMERICA: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY COMPONENT, 2015–2022 (USD MILLION) 79
TABLE 41 NORTH AMERICA: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SOFTWARE, 2015–2022 (USD MILLION) 80
TABLE 42 NORTH AMERICA: DIGITAL MARKETING SOFTWARE MARKET, BY SERVICE,
2015–2022 (USD MILLION) 80
TABLE 43 NORTH AMERICA: DIGITAL MARKETING SOFTWARE MARKET SIZE,
BY PROFESSIONAL SERVICE, 2015–2022 (USD MILLION) 81
TABLE 44 NORTH AMERICA: DIGITAL MARKETING SOFTWARE MARKET SIZE,
BY DEPLOYMENT TYPE, 2015–2022 (USD MILLION) 81
TABLE 45 NORTH AMERICA: DIGITAL MARKETING SOFTWARE MARKET SIZE,
BY ORGANIZATION SIZE, 2015–2022 (USD MILLION) 81
TABLE 46 NORTH AMERICA: DIGITAL MARKETING SOFTWARE MARKET SIZE,
BY INDUSTRY VERTICAL, 2015–2022 (USD MILLION) 82
TABLE 47 EUROPE: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY COMPONENT,
2015–2022 (USD MILLION) 82
TABLE 48 EUROPE: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SOFTWARE,
2015–2022 (USD MILLION) 83
TABLE 49 EUROPE: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SERVICE,
2015–2022 (USD MILLION) 83
TABLE 50 EUROPE: DIGITAL MARKETING SOFTWARE MARKET SIZE,
BY PROFESSIONAL SERVICE, 2015–2022 (USD MILLION) 84
TABLE 51 EUROPE: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT TYPE, 2015–2022 (USD MILLION) 84
TABLE 52 EUROPE: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY ORGANIZATION SIZE, 2015–2022 (USD MILLION) 84
TABLE 53 EUROPE: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY INDUSTRY VERTICAL, 2015–2022 (USD MILLION) 85
TABLE 54 ASIA PACIFIC: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY COMPONENT, 2015–2022 (USD MILLION) 86
TABLE 55 ASIA PACIFIC: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SOFTWARE, 2015–2022 (USD MILLION) 87
TABLE 56 ASIA PACIFIC: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SERVICE,
2015–2022 (USD MILLION) 87
TABLE 57 ASIA PACIFIC: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY PROFESSIONAL SERVICE, 2015–2022 (USD MILLION) 88
TABLE 58 ASIA PACIFIC: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY DEPLOYMENT TYPE, 2015–2022 (USD MILLION) 88
TABLE 59 ASIA PACIFIC: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY ORGANIZATION SIZE, 2015–2022 (USD MILLION) 88
TABLE 60 ASIA PACIFIC: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY INDUSTRY VERTICAL, 2015–2022 (USD MILLION) 89
TABLE 61 MIDDLE EAST AND AFRICA: DIGITAL MARKETING SOFTWARE MARKET SIZE,
BY COMPONENT, 2015–2022 (USD MILLION) 90
TABLE 62 MIDDLE EAST AND AFRICA: DIGITAL MARKETING SOFTWARE MARKET SIZE,
BY SOFTWARE, 2015–2022 (USD MILLION) 90
TABLE 63 MIDDLE EAST AND AFRICA: DIGITAL MARKETING SOFTWARE MARKET SIZE,
BY SERVICE, 2015–2022 (USD MILLION) 90
TABLE 64 MIDDLE EAST AND AFRICA: DIGITAL MARKETING SOFTWARE MARKET SIZE,
BY PROFESSIONAL SERVICE, 2015–2022 (USD MILLION) 91
TABLE 65 MIDDLE EAST AND AFRICA: DIGITAL MARKETING SOFTWARE MARKET SIZE,
BY DEPLOYMENT TYPE, 2015–2022 (USD MILLION) 91
TABLE 66 MIDDLE EAST AND AFRICA: DIGITAL MARKETING SOFTWARE MARKET SIZE,
BY ORGANIZATION SIZE, 2015–2022 (USD MILLION) 91
TABLE 67 MIDDLE EAST AND AFRICA: DIGITAL MARKETING SOFTWARE MARKET SIZE,
BY INDUSTRY VERTICAL, 2015–2022 (USD MILLION) 92
TABLE 68 LATIN AMERICA: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY COMPONENT, 2015–2022 (USD MILLION) 93
TABLE 69 LATIN AMERICA: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SOFTWARE, 2015–2022 (USD MILLION) 93
TABLE 70 LATIN AMERICA: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY SERVICE, 2015–2022 (USD MILLION) 93
TABLE 71 LATIN AMERICA: DIGITAL MARKETING SOFTWARE MARKET SIZE,
BY PROFESSIONAL SERVICE, 2015–2022 (USD MILLION) 94
TABLE 72 LATIN AMERICA: DIGITAL MARKETING SOFTWARE MARKET SIZE,
BY DEPLOYMENT TYPE, 2015–2022 (USD MILLION) 94
TABLE 73 LATIN AMERICA: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY ORGANIZATION SIZE, 2015–2022 (USD MILLION) 94
TABLE 74 LATIN AMERICA: DIGITAL MARKETING SOFTWARE MARKET SIZE, BY INDUSTRY VERTICAL, 2015–2022 (USD MILLION) 95
TABLE 75 MARKET RANKING FOR THE DIGITAL MARKETING SOFTWARE MARKET, 2017 97
TABLE 76 NEW PRODUCT/SERVICE LAUNCHES, 2017 98
TABLE 77 BUSINESS EXPANSIONS, 2017 98
TABLE 78 ACQUISITIONS, 2017 99
TABLE 79 AGREEMENTS, PARTNERSHIPS, AND COLLABORATIONS, 2017 99


LIST OF FIGURES

FIGURE 1 DIGITAL MARKETING SOFTWARE MARKET: MARKET SEGMENTATION 15
FIGURE 2 DIGITAL MARKETING SOFTWARE MARKET: RESEARCH DESIGN 18
FIGURE 3 DATA TRIANGULATION 21
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 22
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 22
FIGURE 6 DIGITAL MARKETING SOFTWARE MARKET: ASSUMPTIONS 23
FIGURE 7 DIGITAL MARKETING SOFTWARE MARKET, TOP 3 SEGMENTS DURING THE FORECAST PERIOD 25
FIGURE 8 DIGITAL MARKETING SOFTWARE MARKET SHARE, BY REGION 26
FIGURE 9 GLOBAL DIGITAL MARKETING SOFTWARE MARKET SIZE, BY COMPONENT 27
FIGURE 10 THE DIGITAL MARKETING SOFTWARE MARKET IS EXPECTED TO DOUBLE ITSELF DURING THE FORECAST PERIOD 28
FIGURE 11 CLOUD DEPLOYMENT TYPE IS EXPECTED TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 28
FIGURE 12 LARGE ENTERPRISES SEGMENT IS EXPECTED TO HAVE A LARGER MARKET SIZE DURING THE FORECAST PERIOD 29
FIGURE 13 CUSTOMER RELATIONSHIP MANAGEMENT SOFTWARE, AND NORTH AMERICA ARE ESTIMATED TO HAVE THE LARGEST MARKET SHARES IN 2017 30
FIGURE 14 MEDIA AND ENTERTAINMENT VERTICAL IS EXPECTED TO HAVE THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD 31
FIGURE 15 DIGITAL MARKETING SOFTWARE MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 33
FIGURE 16 SERVICES SEGMENT IS EXPECTED TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 40
FIGURE 17 SOCIAL MEDIA ADVERTISING SOFTWARE IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 44
FIGURE 18 MANAGED SERVICES SEGMENT IS EXPECTED TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 52
FIGURE 19 CLOUD DEPLOYMENT TYPE IS EXPECTED TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 59
FIGURE 20 SMALL AND MEDIUM-SIZED ENTERPRISES SEGMENT IS EXPECTED TO GROW AT
A HIGHER CAGR DURING THE FORECAST PERIOD 63
FIGURE 21 CONSUMER GOODS AND RETAIL INDUSTRY VERTICAL IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 67
FIGURE 22 ASIA PACIFIC IS EXPECTED TO HAVE THE LARGEST MARKET SIZE DURING
THE FORECAST PERIOD 77
FIGURE 23 ASIA PACIFIC IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 78
FIGURE 24 NORTH AMERICA: MARKET SNAPSHOT 79
FIGURE 25 ASIA PACIFIC: MARKET SNAPSHOT 86
FIGURE 26 KEY DEVELOPMENTS BY LEADING PLAYERS IN THE DIGITAL MARKETING SOFTWARE MARKET FOR 2014–2017 96
FIGURE 27 ADOBE SYSTEMS: COMPANY SNAPSHOT 101
FIGURE 28 ADOBE SYSTEMS: SWOT ANALYSIS 103
FIGURE 29 ORACLE: COMPANY SNAPSHOT 104
FIGURE 30 ORACLE: SWOT ANALYSIS 107
FIGURE 31 SAP: COMPANY SNAPSHOT 108
FIGURE 32 SAP: SWOT ANALYSIS 110
FIGURE 33 SALESFORCE: COMPANY SNAPSHOT 111
FIGURE 34 SALESFORCE: SWOT ANALYSIS 113
FIGURE 35 IBM: COMPANY SNAPSHOT 114
FIGURE 36 IBM: SWOT ANALYSIS 117
FIGURE 38 HUBSPOT: COMPANY SNAPSHOT 124
FIGURE 39 SAS INSTITUTE: COMPANY SNAPSHOT 127


[보고서에 포함된 내용]
세계시장규모, 세그멘트별 시장규모, 시장동향, 시장예측, 관련 기업정보 등

[면책사항]
http://www.globalresearch.kr/disclaimer

★조사보고서 [Digital Marketing Software Market by Component, Software (CRM Software, Email Marketing Software, and Social Media Advertising), Service, Deployment Type, Organization Size, Industry Vertical, and Region – Global Forecast to 2022]에 관해서 E메일 문의 연락
◆H&I글로벌리서치의 고객기업(예)◆